Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for the automated buying platform. Careful planning and some patience, though, may be all marketers need to get the ball rolling.
Programmatic, for one, plays an integral role in Kimberly-Clark’s goal to reach more customers over the next five years. Its brands currently touch some two billion consumers a day, and it is looking to increase [...]
Tags Ad NetworkAd SpendAdvertiserAgencyAnalyticsAPACAudience BuyingBig DataBrandDigital MarketingMarketerMarketing TechnologyMedia BuyingMobileProgrammaticprogrammatic tvProgrammatic VideoSoutheast AsiaStackViewability
Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back against Google and Facebook, the rise of private marketplaces and how to ensure users understand the value of free online content and the role played by advertising. The panel was moderated by ExchangeWire’s CEO, Ciaran O’Kane.
The panellists were: – Romain Job, general manager US, SmartAdServer – Jana Meron, VP of programmatic & data strategy, Business Insider – John Snyder, CEO, Grapeshot
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: the state of the European video industry; mobile advertising soars in developing countries; media quality in video remains a challenge in the UK; and fewer than 25% of retail conversions occur on a mobile device.
Released Today: 2015 European State of the Video Industry Report from AOL
Video advertising is somewhat a problem child in today’s programmatic world. Agencies struggle to place programmatic video buying in either a programmatic team or a TV-buying team – with many choosing to create a new silo of specialists who have a rare combination of skills spanning audience buying, data analysis, and creativity.
At ATS New York, which took place on 3 November, TV and digital experts Irfon Watkins, CEO, Coull, Richard Sobel, SVP AOD Solutions, [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: comScore launches mobile audience metrics in Indonesia; Dentsu Aegis buys out India’s Fountainhead; Blis eyes China market with new HK office; AdRoll clocks 317% revenue growth in ANZ; Paid search ads climb 13% in APAC; Xaxis welcomes Singapore managing director; and Optimedia Malaysia gets new general manager.
comScore launches mobile audience metrics in Indonesia
The media analytics firm’s [...]
There has been much discussion about the impact of ad blocking tools and their potential impact on ads and ad revenue; particularly regarding mobile devices, where consumers are spending more time and where marketers are turning their attention.
The debate, however, should not be about how the industry should deal with ad blockers. Instead, advertisers need to start thinking about creating content that better appeals to consumers so they would not feel compelled to block out ads.
In this Q&A [...]
For one veteran of the mobile enterprise software industry, the ad tech world simply is not moving fast enough and remains bogged down by ineffective ad serving and management technology.
Matthew Talbot, senior vice president for BlackBerry Messenger (BBM), says he is stunned at the somewhat immaturity of ad technology for mobile in the Asia-Pacific region and has yet to see any robust tools available in the market today, compared to other tech industries.
In this Q&A with ExchangeWire, Talbot also explains [...]
Tags Ad NetworkAd ServerAdvertiserAgency Trading DeskAPACAudience BuyingDemand Side NetworkDemand Side PlatformDSPFragmentationMobileMobile RTBNative AdvertisingProgrammaticPublisherPublisher ExchangeSoutheast Asia
China Brands Tap Mobile For Awareness; Integral Ad Science & OMG AU Partnership to Address Ad Safety
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China brands tap mobile for awareness, not sales; Integral Ad Science & OMG form AU partnership to address ad safety; Xaxis wins programmatic deal to access China’s digital inventory; and Cohn & Wolfe buys out India’s Six Degrees.
China brands tap mobile for awareness, not sales
Some 82% of marketers in China said they were tapping mobile as [...]
Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and opting to build their own trading or buying platforms.
Regional publishers also are increasingly wary of working with technology giants and want to address CPM degradation, pushing them to establish their own private marketplaces, according to Jordan Khoo, Sizmek’s Asia-Pacific vice president. He believes traditional ad networks are losing their appeal and expresses concerns about the conflict created by market [...]
Tags Ad ExchangeAd NetworkAd TradingAd VerificationAd ViewabilityAdvertiserAgencyAgency Trading DeskAPACAudience BuyingBrandMarketermeasurementMedia BuyingMobilePrivate marketplaceProgrammaticPublisherSingaporeSoutheast Asia
With traditional banners losing effectiveness, native ads may be the next answer for marketers to better reach their audience and for publishers to monetise their inventory. In this industry byliner, PubNative’s Asia-Pacific director of business development Don Kim discusses the slow, but growing, adoption of native ads in the region.
Across the Asian-Pacific region, native advertising is beginning to take hold in more meaningful ways, particularly in mobile. Low-cost smartphones and changes in content consumption are driving mobile adoption at [...]