Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved from Oracle’s Global Industry Solutions Group (technology solutions for retail, financial services, utilities, public sector, etc.) to Oracle Marketing Cloud as SVP and general manager, replacing Kevin Akeroyd, who left the company.
During an interview at Oracle’s Modern Business Experience event [...]
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A band of publishers in Thailand have banded to form a new co-op with the aim to plug the lack of “trustworthy and scalable” inventory as well as quality data they say advertisers badly need.
Slated for launch in February 2017, the Online Premium Publishers Association in Thailand, or OPPA, comprise 12 Thai publishers: BEC-TERO, Dek-D, Kapook, Manager, MThai, Nation, OTV, Pantip, Post Today, Sanook, SiamSport, and Thairath. DAC (D.A.Consortium) and its business venture ally, Innity, have been roped [...]
Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They are coming around, though, as they move from a print to a digital business.
The region still lacked quality inventory, with publishers here falling behind in leveraging programmatic, said Adform chief revenue officer Jay Stevens.
While every major publisher in the UK had been advancing with programmatic as a channel, Asia-Pacific publishers had been more reserved with the way they [...]
Mobile programmatic adoption appears to be growing in Asia-Pacific; but the region is still struggling to cope with an infrastructure that is fundamentally different from other media and that requires different capabilities and skillsets.
In an interview with ExchangeWire, Jayesh Easwaramony, InMobi’s Asia-Pacific vice president and general manager, noted that advertisers turned to mobile ads to build brand awareness or drive performance outcomes, such as app installs, lead generation, and website traffic. In fact, performance-based advertising, especially app installs, account for [...]
Japan’s ad tech community need to redirect their focus on improving the quality of ad delivery as well as user engagement – both of which are showing signs of deterioration.
The digital era, alongside the ability to buy media programmatically, had provided tremendous benefits for advertisers, said Aco Yamagata, Unilever’s Japan media director of customer marketing. In particular, she noted, marketers now had the flexibility to more quickly adjust and react to actions taken by their competitors.
And, while previously they [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with Salesforce to buy Krux and Criteo taking over HookLogic; Guardian launches programmatic audience targeting platform; IPA champions diversity; Optimizely enables campaign experimentation; and Optimove introduces Optibot.
Salesforce to buy Krux
Data management specialist Krux changes ownership. New owner, Salesforce, pays the proud sum of USD$700m (£554m) for Krux, the Wall Street Journal writes. The purchase [...]
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Today (30 August), Digilant released some new online behaviour analysis on US sports fans of the Rio Olympics. The research shows that not all Olympics sports fans are created equal. For any marketer looking for targeting success, and maximum engagement during a major sporting event, it’s not enough to assume that some high-quality creative related to sports will alone achieve the intended objective. Digilant’s data analysis shows the attitudes and behaviours of online consumers can influence their sporting interests and [...]
Can there be too much personalisation? Conor Shaw (pictured below), EMEA MD, Marketo argues that now the ‘segment of one’ can truly exist, we could run the risk of making marketing too predictable. Shaw writes exclusively for ExchangeWire to argue that, while personalisation should be a core part of any marketing strategy, marketers shouldn’t ignore the power of discovery in consumer engagement, which over-personalisation can hinder.
As ExchangeWire previously documented in a Q&A with Dylan Collins, CEO of SuperAwesome, the child-safe marketing platform, the kids’ digital market is burgeoning into a multi-billion-dollar opportunity. With the recent launch of REX, the world’s first child-safe programmatic exchange, the opportunity to tap into this market has just become easier. And safer. ExchangeWire speak with Collins (pictured below) about the launch of REX and what this means for advertisers and publishers looking to [...]
People-based marketing doesn’t just need to refer to marketing within the digital ecosystem – it has the ability to drive efficiencies across all marketing channels, while connecting the dots to drive real business outcomes and tie channels together. LUMA Partners provide insight into how people-based marketing is forcing change within the entire marketing ecosystem and how they are responding to these changes.
Digital advertising has long been used to reach large audiences at scale. In recent years, cookies have been utilised [...]