Nicolas Schueller, Adomik, CEO and founder, reflects on how premium publishers have histrocially struggled with the transition to becoming digital first businesses; from increasingly relying on social networks for traffic referrals, and ceding control of their user data, he also points to the potential solution whereby they can pool resources with companies undergoing similar challenges.
Co-ops appear to be a smart move for premium publishers. Premium publishers have (understandably) struggled with knowledge, insight, and tools as a result of the rapid [...]
Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don’t know where to start, will find this week’s feature handy. James Sampson, DataXu’s Asia-Pacific vice president and general manager, dishes out a selection of top tips to help brands find success with programmatic marketing in this part of the globe.
DataXu entered the Asia-Pacific market last year upon the request of numerous multinational brands that were keen to deploy programmatic marketing in [...]
Tags Ad TradingAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioral TargetingBehavioural TargetingChinaDataDigital MarketingJapanMarketerMedia BuyingProgrammaticPublisherRetargetingRTBSingaporeSoutheast Asia
‘Last-click’ remains the prevalent method for advertisers to reward third parties on their media plan, despite mounting voices to the contrary. ExchangeWire explores how tracking campaign performance remains largely unsatisfactory to many in the era of cross-screen campaigns.
The latest IAB ad spend figures are just the most recent in a long line of empirical studies demonstrating how the emergence of consumer mobile media consumption means we are well and truly in the cross-screen era.
Mobile now accounts for almost [...]
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the contemporary marketer. A week ahead of ATS Paris, ExchangeWire previews one of the event’s stand-out panels that will debate this challenge.
A recent benchmark study conducted by the IAB’s French chapter identified competency in mobile advertising as one of [...]
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: VivaKi inks DMP deal with Tencent in China; Asia leads smartphone purchases; Chinese consumers have high mobile expectations; Nexmo offers API for brands to engage mobile audience; Singapore telco appoints new head of media sales.
VivaKi inks DMP deal with Tencent in China The Publicis Groupe subsidiary has inked a deal with Tencent that will see both companies develop [...]
Tags Ad ServerAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioral TargetingBehavioural TargetingBig DataBrandChinaConnected TVData Management PlatformData StrategyMarketerMobileProgrammaticRetargetingSingapore
Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be further simplified so marketers can better understand its inner workings.
Cheryl Goh, global vice president of marketing for GrabTaxi, urged for more case studies and industry benchmarks so more could be understood about the RTB platform.
The taxi booking company took its first steps into programmatic a few months back, tapping the tool to purchase downloads as part of a promotional [...]
ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the key challenges facing them in the year ahead. ExchangeWire peruses the agenda and highlights some of the key topics of debate, including: programmatic trading models; the dynamism of France’s video space in Europe; plus what the future holds for publisher consortia. ATS Paris takes place on 22 April, and the agenda for the event is now live, with three [...]
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Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York office suggests it may be changing its mind pretty soon.
In an interview with ExchangeWire at the sidelines of the recent Festival of Media event in Singapore, Sunita Kaur, Spotify’s Asia managing director, said the company was constantly thinking about programmatic, but noted that the time was not right for it to adopt the model. “We don’t need it [...]
Tags AdvertiserAnalyticsAPACAudience BuyingBehavioral TargetingBehavioural TargetingBig DataBrandDataMedia BuyingMobileOnline videoProgrammaticProgrammatic VideoRetargetingRTBSingaporeSoutheast AsiaVideo
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this week’s edition: Rubicon Project buys Chango; Xaxis buys ActionX; Programmatic spend increases 72% year-on-year, and “industry-first” pricing model launched.
Rubicon buys Chango
This week Rubicon Project bought ad network Chango for over $100m (£82.2m), mostly in stock, making the purchase its largest in its history, with the publicly-listed company claiming it will bring additional access to over $35bn “intent marketing spend”.
A press [...]
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: ZenithOptimedia revises global ad spend forecast on slower China growth; Growing APAC demand for B2B audience; Google probes AdWords debacle in Malaysia, Singapore; Sojern opens offices in Singapore, Dubai; and AppLift announces new offices in Beijing, Tokyo, Delhi.
ZenithOptimedia revises global ad spend forecast on slower China growth
The Publicis Groupe-owned agency lowered its global ad spend forecast [...]