In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA mobile video programmatic climbs 20%; Outbrain & OMD ink partnership in Australia; India’s Komli spins out mobile ad tech firm; and Xaxis pledges 100% viewability for APAC markets.
SEA mobile video programmatic climbs 20%
Mobile video programmatic inventory increased 20% across four Southeast Asian markets in the second quarter this year, amid efforts by advertisers to reach consumers [...]
Tags Ad ViewabilityAdvertiserAgencyAnalyticsAPACAudience BuyingAustraliaBehavioural TargetingBrandDigital MarketingIndiaMarketerMarketing TechnologyMobileMobileMobile RTBProgrammaticProgrammatic VideoPublisherSingaporeSoutheast AsiaVideoViewability
An insufficient ad budget for a vast region, inadequate support from industry players, and a media buying system that has yet to resolve key issues its predecessor also had failed to address.
These are the main challenges facing Starwood Hotels & Resorts’ Asia-Pacific senior director for digital marketing, Janice Chan, who spoke candidly in a phone interview with ExchangeWire, during which she discussed her experience with programmatic and as a marketer in this [...]
Tags Ad ExchangeAd NetworkAd VerificationAdvertiserAgencyAgency Trading DeskAnalyticsAPACAttributionAudience BuyingBehavioural TargetingBrandCross-ChannelDataData Management PlatformFragmentationMarketermeasurementMedia BuyingPerformance MarketingProgrammaticPublisherRetargetingSingapore
In today’s guest post, Time Inc. UK’s Dom Perkins, digital commercial development director, speaks exclusively to ExchangeWire about how the digital advertising market has served technology entrepreneurs well in the past 10 years.
The emergence of networks, offerings of reach and scale, along with the ability to provide audience platforms that enable greater targeting, efficiencies and attribution has given these entrepreneurs the opportunity to change the fabric of the digital landscape.
Advertisers and publishers have watched as new advertising and marketing technology [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Self-serve Instagram campaigns roll out in AU; China online ad spend climbs 42%; Malaysia’s Axiata buys out India’s Komli; and IAB CEO urges AU to fix ad fraud.
Self-serve Instagram campaigns roll out in AU
Omnicom Media Group (OMG) said it launched two Instagram self-serve ad campaigns in Australia for two clients, McDonald’s and Qantas.
The agency said it [...]
Tags Ad ViewabilityAdvertiserAgencyAnalyticsAPACAudience BuyingAustraliaBehavioural TargetingBrandChinaClick FraudCross-ChannelFacebookIndiaMedia BuyingMobileProgrammaticPublisherself-service platformSoutheast AsiaViewability
Private marketplaces are fuelling programmatic media buying and this preference for dedicated, defined inventory trading is increasingly apparent in the Asia-Pacific region.
According to SpotXchange, more than 40% of impressions sold through its programmatic platform were traded through private marketplaces; adoption of which grew 112% in the first half of 2015, compared to the previous year. ExchangeWire posed some questions to SpotXchange Founder, CEO, and President Mike Shehan who elaborated on the appeal of private marketplaces and why they might [...]
By 2019, almost 15% of UK internet users will access online content exclusively through mobile devices (tablets, smartphones, and wearables).
This was one of the statistics presented by Nick Reid, managing director, TubeMogul at the company’s ‘Summer of Mobile’ brand event yesterday (August 11) in the build up to a lively panel session debating the current state of mobile video advertising and the developments required for mobile as a platform, and video as a format [...]
No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of sales calls and signed IOs. Today’s automated world sees media transactions happening in milliseconds across a variety of devices and channels. Today, we’re on the brink of yet another huge technological development, the Internet of Things (IoT), which will bring increased device/publisher fragmentation and more advertising opportunities. Nick Graham, global digital director at Huawei Technologies speaks exclusively to ExchangeWire about [...]
Rocket Fuel, yesterday (August 5), reported results for the second quarter ended June 30, 2015. Rocket Fuel posted 30% growth in revenue. In comparison, two days ago, Criteo reported a 64% increase in revenue. Is there really more money to be made in retargeting than prospecting?
“Rocket Fuel had a strong second quarter as results beat our prior guidance and our focus on efficiency and costs led to a faster than expected return to adjusted EBITDA profitability,” said Monte Zweben, interim CEO. [...]
Lack of User Growth Sends Twitter Stock Down 11% Whilst Rubicon Stock Soars with Strong Revenue Growth
Twitter stock fell by 11% yesterday following disappointing Q2 2015 earnings. Although revenue was up, the lack of user growth has shaken market confidence.
– Q2 revenue of $502m, up 61% year-over-year (at constant currencies, revenue would have increased 68%)
– Advertising revenue totalled $452m, an increase of 63% year-over-year (71% at constant currencies)
– Mobile advertising revenue was 88% of total advertising revenue
– Data licensing and other revenue totalled $50m, an increase of 44% year-over-year
– US revenue totalled $321m, an increase of [...]
Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year. Spend is expected to exceed $30 billion in 2019, according to the latest report from The Boston Consulting Group, with similar figures reported this month by the IAB. Raj Dhanda, business development director at VisualDNA talks exclusively to ExchangeWire about the creative and targeting issues [...]
Tags AdvertiserAgencyAudience BuyingBehavioural TargetingBig Databrand advertisingCreativeDataDigital MarketingDisplaydisplay advertisingMarketing TechnologymeasurementOnline MarketingPerformance Marketingperformance measurementprogrammatic buyingRetargeting