Audio ads are beginning to rival TV ads in terms of reach. The percentage of US adults who listen to podcasts has risen from 11% to 36% in the last decade; the number of monthly digital radio listeners has jumped from 93 million to 181 million, in half that time; and, Spotify broke the 100 million user mark in June last year (2016). The benefits of audio ads are there for all to see (or hear!). This edition of ExchangeWire’s [...]
Audio is a form of truly immersive content that follows consumers throughout their day. It has the power to elicit an emotional response, while delivering a memorable message that allows advertisers to tell a story that drives consumers to action. In this piece, Tim Sims (pictured below), VP inventory partnerships, The Trade Desk, explains that as era of immersive advertising gains steam, brands must contemplate how they can use audio as a tool in their storytelling arsenal.
Consumers are wary of broad-stroke [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India consumers still stuck on traditional media; IAB AU take on US podcast ad metrics; Tencent 3Q2016 online ad revenue hits £869.56m; Omnicom tune into audio ads in AU; Dentsu snap up e-commerce services provider; BBDO offer free services to Chinese startups for a year; and ironSource open up in India with OMG partnership.India consumers still [...]
Make no mistake – VR is not a fleeting trend. It is the first new storytelling medium that has been created in our lifetime capable of telling complex stories with deep emotional resonance for the audience. In this op-ed by Joel Beckerman (pictured below), founder of Man Made Music, explains how, with 3D spatialised audio spearheading the way in VR, the ground has been laid for scalable theater that could transport us just about anywhere.
These are the early days. [...]
Audio may not be a new media; but brands need to start thinking about how they can better use the medium in today’s context to target and engage their audience.
One key challenge facing marketers in Indonesia, for one, was to embrace a mindset that they could do more than simply using audio ads, said Con Raso, co-founder and managing director of Tuned Global. With digital audio platforms and music streaming apps, marketers could tap URLs, images, and video to engage [...]
Standardisation Will Allow More Players in Programmatic Audio: Q&A with Tim Sims, VP Inventory Partnerships, The Trade Desk
With programmatic audio emerging with increasing volumes of inventory available, major players in the audio industry are setting the standard for the channel. Following Spotify’s recent announcement that it’s partnering with The Trade Desk, Rubicon Project, and AppNexus to launch programmatic audio globally, ExchangeWire speak exclusively with Tim Sims (pictured below), VP inventory partnership, The Trade Desk about how the partnership will work and what the future of programmatic audio looks like.
ExchangeWire: With Spotify partnering with The Trade Desk for [...]
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Indonesia tuning into programmatic video ads; IAB Australia sets up advisory council; Dentsu Aegis shuffles Singapore management team.
Indonesia tuning into programmatic video ads
Programmatic video are seeing the fastest growth rate in Indonesia, where the ad platform clocked a whopping 607 percent increase last year.
Video ads available through RTB in the country doubled for two consecutive [...]
The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services, is just the latest in a series of industry manoeuvres indicating that all media will eventually be bought programmatically.
Global’s announcement of dax means advertisers will be able to buy in-stream ad units across a host of stations within is portfolio (which include Capital, Heart and Classic FM), plus a host of premium third-party services including Spotify, Blinkbox, Mixcloud, [...]
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