In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India to spend £5.24bn on ads; ANZ marketers slower to tap new tech; Asia consumer behaviour differs by screens; Isobar opens up in Vietnam; AU users suffer ad overdose; and Matomy eyes Korea’s mobile ad market.
India to spend £5.24bn on ads
Advertisers in India are projected to fork out USD$7.41bn (£5.24bn) on ads this year, 11.3% more [...]
Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better target audiences and manage campaigns through private marketplaces.
With its ad tech market among some of the world’s most matured and sophisticated, Australia would see major developments around mobile as advertisers begin shifting more of their spend towards the platform.
Citing figures from Interactive Advertising Bureau (IAB) Australia, Steve Wing, vice president [...]
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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Ads leaving bad taste among APAC consumers; IAB AU & Nielsen launch audience metrics; Dentsu makes two acquisitions in Malaysia; STW to merge with WPP ANZ; Eyeota unveils audience data index; and LinkedIn opens data centre in Singapore.
Ads leaving bad taste among APAC consumers
Ads are generating negative user experience towards brands; with 80% of consumers in Southeast [...]
Frustration over walled gardens appears to be an increasingly global phenomenon, with advertisers in China among a growing number perplexed by walled gardens in their local market.
While marketers in the Asian economic powerhouse want to establish cohesive connections across their data and ad platforms, they are unable to do so due to walled gardens created by the three biggest players in the industry—Alibaba, Baidu, and Tencent. According to Sizmek China country manager Ang Ker Loon, e-commerce is a significant [...]
Ad blockers have yet to overtake water cooler discussions in this region; but marketers in Asia-Pacific need to start a bigger conversation about the issue before consumers catch up.
In regions such as the US and Europe, conversations about ad blockers and their impact on the ad industry has been hotly debated much of last year, and continued to be this year. In this neck of the woods, though, discussion has yet to reach similar levels.
This needs to change, [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China to drive new ad dollars; AU advertisers see gains from people-based marketing; Adskom eyes growth from India’s e-commerce market; QBE taps responsive web experience in ANZ; and Dentsu Aegis sees exec changes in Malaysia.
China to drive new ad dollars
Despite the ongoing economic slowdown in China, the Asian powerhouse is expected to be the top contributor [...]
Offering sponsored mobile data access can help marketers build awareness and monetise consumer engagement, especially in prepaid markets where consumption is typically rationed.
It offers brands, advertisers, app developers, and publishers an effective way to reach, acquire, and retain mobile customers, according to Syntonic CEO and co-founder Gary Greenbaum, who notes that it also paves the way to four billion people who cannot afford to connect to the mobile web.
In this Q&A with ExchangeWire, Greenbaum discusses the challenges, as well [...]
The way in which audiences are profiled and defined across advertising channels stems back from a legacy within traditional media; which allowed advertisers to easily translate their marketing objectives to relevant ad delivery. Stephen Upstone (pictured below), CEO and founder, LoopMe, speaks to ExchangeWire about how these audience definitions are no longer relevant in today’s marketing world, and why opening your mind will make your advertising better.
When agencies send us a brief for a mobile video campaign, it usually outlines the target [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU ad spend climbs to AUD$5.9bn; Video ads more likely to move SEA viewers; Data Alliance eyes growth in Indonesia; China forecast to spend USD$40.4bn on digital ads; and Syndacast & Sojern ink data partnership.
AU ad spend climbs to AUD$5.9bn
Australia’s online ad spend made a significant climb in the fourth quarter of 2015 to close the [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Asean marketers want more help in digital; SEA moving towards video ads; ZenithOptimedia takes Blue 449 to HK; Tencent partners OMG for China consumer insights; Millward Brown acquires Indian marketing analytics firm; and Dentsu buys majority stake in NZ agency.
Asean marketers want more help in digital
Marketers in Asean are calling for more help to support their digital [...]