Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing channels, specifically social media, to gain valuable consumer insights.
The Singapore-based startup taps artificial intelligence (AI) as well as tracks ad spend and performance metrics to deliver more robust targeting capabilities, according to K Wizdom CTO Sun Wenting. In this Q&A with ExchangeWire, Sun explains how the ad+platform aims to fill a dearth of tools to help marketers make sense [...]
Hong Kong leans towards ads on local content sites, and in the local language; while Singapore prefers content that is more global and in English. These differences between markets in Asia-Pacific mean marketers will need to deploy different advertising solutions to cater to the needs of each market.
Pixels CEO Kevin Huang adds that tactics, communications, as well as strategies, should vary across the region, where ad technology also is adopted differently. With cross-screen device identification proving to be the [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most APAC consumers will consider ad blockers; China brands to spend more on digital; Indian online publisher offers content marketing services; Gravity4’s Pixels unveils programmatic services; Matomy opens Beijing office; New lifestyle marketing agency hits AU market; and DT goes to Singapore.
Most APAC consumers will consider ad blockers
Some 90% of online consumers across the Asia-Pacific region [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India to spend £5.24bn on ads; ANZ marketers slower to tap new tech; Asia consumer behaviour differs by screens; Isobar opens up in Vietnam; AU users suffer ad overdose; and Matomy eyes Korea’s mobile ad market.
India to spend £5.24bn on ads
Advertisers in India are projected to fork out USD$7.41bn (£5.24bn) on ads this year, 11.3% more [...]
Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better target audiences and manage campaigns through private marketplaces.
With its ad tech market among some of the world’s most matured and sophisticated, Australia would see major developments around mobile as advertisers begin shifting more of their spend towards the platform.
Citing figures from Interactive Advertising Bureau (IAB) Australia, Steve Wing, vice president [...]
Tags Ad SpendAd TradingAdvertiserAPACAudience BuyingAustraliaBehavioural TargetingDataFragmentationGamingMedia BuyingMobileMobile RTBNew ZealandProgrammaticProgrammatic GuaranteedProgrammatic PremiumPublisher
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Ads leaving bad taste among APAC consumers; IAB AU & Nielsen launch audience metrics; Dentsu makes two acquisitions in Malaysia; STW to merge with WPP ANZ; Eyeota unveils audience data index; and LinkedIn opens data centre in Singapore.
Ads leaving bad taste among APAC consumers
Ads are generating negative user experience towards brands; with 80% of consumers in Southeast [...]
Frustration over walled gardens appears to be an increasingly global phenomenon, with advertisers in China among a growing number perplexed by walled gardens in their local market.
While marketers in the Asian economic powerhouse want to establish cohesive connections across their data and ad platforms, they are unable to do so due to walled gardens created by the three biggest players in the industry—Alibaba, Baidu, and Tencent. According to Sizmek China country manager Ang Ker Loon, e-commerce is a significant [...]
Ad blockers have yet to overtake water cooler discussions in this region; but marketers in Asia-Pacific need to start a bigger conversation about the issue before consumers catch up.
In regions such as the US and Europe, conversations about ad blockers and their impact on the ad industry has been hotly debated much of last year, and continued to be this year. In this neck of the woods, though, discussion has yet to reach similar levels.
This needs to change, [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China to drive new ad dollars; AU advertisers see gains from people-based marketing; Adskom eyes growth from India’s e-commerce market; QBE taps responsive web experience in ANZ; and Dentsu Aegis sees exec changes in Malaysia.
China to drive new ad dollars
Despite the ongoing economic slowdown in China, the Asian powerhouse is expected to be the top contributor [...]
Offering sponsored mobile data access can help marketers build awareness and monetise consumer engagement, especially in prepaid markets where consumption is typically rationed.
It offers brands, advertisers, app developers, and publishers an effective way to reach, acquire, and retain mobile customers, according to Syntonic CEO and co-founder Gary Greenbaum, who notes that it also paves the way to four billion people who cannot afford to connect to the mobile web.
In this Q&A with ExchangeWire, Greenbaum discusses the challenges, as well [...]