ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mixed feelings towards mobile advertising; A heterogenous look at Millennials; Cross-selling in the beauty segment; and UK marketers increasingly aware of importance of martech expertise.
50% of mobile users would prefer ‘skippable ads’
Mobile devices have become the main devices in users’ daily lives. The Numbate/Lesmobilizers study takes [...]
The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view is unachievable. However, some brands are successfully working towards a robust strategy and creating a single customer view is fundamental for delivering tailored and relevant experiences to consumers. In this piece, Jenna Tiffany, lead digital marketing strategist at Communicator (pictured below) explains why it’s time for businesses to break down silos [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC to become world’s biggest digital ad market; Two AU industry groups merge; Singapore broadcaster inks Outbrain partnership; Brand reputation important among Chinese jobseekers; and Dentsu appoints ANZ data head.
APAC to become world’s biggest digital ad market
Asia-Pacific is projected to bypass North America this year to become the world’s largest digital advertising market, taking the pole position [...]
It is a market all major players want to penetrate, but China’s unique environment presents challenges that have created an unhealthy focus on where an ad is placed, rather than its eventual impact, as well as a breeding ground for ad fraud.
In this week’s industry byliner, David Chen, Publicis Media’s China managing director of data, technology, and innovation, highlights key barriers hindering programmatic from reaching its full potential in the country and urges the need for the local community [...]
With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now the main power behind display. Here, Vincent Potier, COO, Captify (pictured below), says that branding advertisers are driving the growth of video; but to make it work for them, they need to combine it with elusive, yet powerful, intent data.
For anyone involved in the advertising technology industry, it’s become obvious that the most mature [...]
It is the world’s fourth most populous country and third-largest mobile phone market; but, for all its opportunities, Indonesia will prove difficult for brands to manoeuvre if they do not first understand the country’s unique landscape. In this week’s industry byliner, Stephanie Conlon, Amobee’s Southeast sales and client services director, shares her insights and tips that advertisers should keep in mind before attempting to deploy a mobile ad campaign in Indonesia.
With over 249 million people, Indonesia offers a huge market [...]
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature focuses on chat apps.
In recent years, chat apps have gradually replaced text messages as a medium of instant communication. Easy to use, and often with extras such as video, audio or file sharing functionalities, chat apps are among the most [...]
Virtual Reality technology may help businesses to engage with users on a deeper level through creating immersive experiences with powerful content that will create a lasting impact – but is its application just technology for technology’s sake? In this piece, Al Hutchison, motion content director at digital agency Manifesto (pictured below) addresses the hype – and the potential – of Virtual Reality.
The power of video content has been seized upon by advertisers; but brands across a multitude of industries are [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Consumers want more control over data handling; The benefits of programmatic; and Tablets are preferred devices of senior internet users.
Privacy more important than price
UK consumers are more interested in how brands handle their customer data than in product prices – and want more control over the data handling by the brands [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter Ads in External Feeds; SAP introduces media exchange; Dynamic Email Retargeting by Criteo; More Transparency for Publishers with Dutch ad server Ancora; and Google introduces Android Instant Apps.
Facebook sell video ads for third parties
First retargeting on Instagram, now video ads delivered through the Audience Network to third-party websites and in apps: Facebook ramp up their [...]
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