ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter Ads in External Feeds; SAP introduces media exchange; Dynamic Email Retargeting by Criteo; More Transparency for Publishers with Dutch ad server Ancora; and Google introduces Android Instant Apps.
Facebook sell video ads for third parties
First retargeting on Instagram, now video ads delivered through the Audience Network to third-party websites and in apps: Facebook ramp up their [...]
Tags Ad ServerAd TechAdvertiserAgencyAppsBrandData Management PlatformDemand Side PlatformDisplayEuropeFacebookFacebook DisplayGermanyMarketing TechnologyMedia BuyingNetherlandsOnline videoPlatformProgrammaticProgrammatic VideoPublisherPublisher ExchangeRetargetingtransparencyVideo
Hong Kong leans towards ads on local content sites, and in the local language; while Singapore prefers content that is more global and in English. These differences between markets in Asia-Pacific mean marketers will need to deploy different advertising solutions to cater to the needs of each market.
Pixels CEO Kevin Huang adds that tactics, communications, as well as strategies, should vary across the region, where ad technology also is adopted differently. With cross-screen device identification proving to be the [...]
While they recognise that advertising technology is increasingly necessary, most publishers in Southeast Asia are still failing to fully embrace programmatic as one of the most important ad tech components today. In this week’s industry byliner, Marcus Tan, Asia-Pacific Japan managing director at SpotX, explains why publishers can no longer afford to look away and must start participating in the region’s development of programmatic.
The digital ad market is getting more sophisticated by the day, with advertising technology now a wide-reaching [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion partners with Beyond Analysis; and Sizmek releases MDX-NXT.
AOL Launches Self-Serve Programmatic TV Ad Buying
AOL leaves manual TV ad-buying behind. The media company has just announced a new self-serve TV ad-buying solution as part of [...]
Tags Ad NetworkAd ServerAd ViewabilityAgency Trading DeskAttributionBig DataBrandCross-ChannelDataData Management PlatformDemand Side PlatformDigital MarketingEuropeGermanyMarketerMedia BuyingMobileNative AdvertisingPlatformPremiumPrivate marketplaceProgrammaticPublisherSpain
Frustration over walled gardens appears to be an increasingly global phenomenon, with advertisers in China among a growing number perplexed by walled gardens in their local market.
While marketers in the Asian economic powerhouse want to establish cohesive connections across their data and ad platforms, they are unable to do so due to walled gardens created by the three biggest players in the industry—Alibaba, Baidu, and Tencent. According to Sizmek China country manager Ang Ker Loon, e-commerce is a significant [...]
Ad blockers have yet to overtake water cooler discussions in this region; but marketers in Asia-Pacific need to start a bigger conversation about the issue before consumers catch up.
In regions such as the US and Europe, conversations about ad blockers and their impact on the ad industry has been hotly debated much of last year, and continued to be this year. In this neck of the woods, though, discussion has yet to reach similar levels.
This needs to change, [...]
Offering sponsored mobile data access can help marketers build awareness and monetise consumer engagement, especially in prepaid markets where consumption is typically rationed.
It offers brands, advertisers, app developers, and publishers an effective way to reach, acquire, and retain mobile customers, according to Syntonic CEO and co-founder Gary Greenbaum, who notes that it also paves the way to four billion people who cannot afford to connect to the mobile web.
In this Q&A with ExchangeWire, Greenbaum discusses the challenges, as well [...]
Advertisers, and the marketing campaigns they execute, are often categorised as either branding or performance, with completely different strategies and objectives. Giles Goodwin (pictured below), CEO, Flite, speaks to ExchangeWire about how marketing shouldn’t be viewed so parochially as branding or performance; but, instead, that we have the capabilities to be able to achieve both.
As programmatic media buying has made the concept of serving the ‘right ad, to the right person, at the right time’ more possible than ever, creative [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Asean marketers want more help in digital; SEA moving towards video ads; ZenithOptimedia takes Blue 449 to HK; Tencent partners OMG for China consumer insights; Millward Brown acquires Indian marketing analytics firm; and Dentsu buys majority stake in NZ agency.
Asean marketers want more help in digital
Marketers in Asean are calling for more help to support their digital [...]
To emerge from the shadow of their US counterpart, ad tech players in Australia, and Asia-Pacific, need to come together and resolve fragmentations in the industry, urges Mediaocean CEO, Bill Wise, in this byliner.
The focus of the international business community is ever-changing; but it’s a safe bet that soon it will fall firmly in the direction of Australia and the wider Asia-Pacific region. Emerging from its fourth mergers and acquisitions cycle in 20 [...]