ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion partners with Beyond Analysis; and Sizmek releases MDX-NXT.
AOL Launches Self-Serve Programmatic TV Ad Buying
AOL leaves manual TV ad-buying behind. The media company has just announced a new self-serve TV ad-buying solution as part of [...]
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Frustration over walled gardens appears to be an increasingly global phenomenon, with advertisers in China among a growing number perplexed by walled gardens in their local market.
While marketers in the Asian economic powerhouse want to establish cohesive connections across their data and ad platforms, they are unable to do so due to walled gardens created by the three biggest players in the industry—Alibaba, Baidu, and Tencent. According to Sizmek China country manager Ang Ker Loon, e-commerce is a significant [...]
Ad blockers have yet to overtake water cooler discussions in this region; but marketers in Asia-Pacific need to start a bigger conversation about the issue before consumers catch up.
In regions such as the US and Europe, conversations about ad blockers and their impact on the ad industry has been hotly debated much of last year, and continued to be this year. In this neck of the woods, though, discussion has yet to reach similar levels.
This needs to change, [...]
Offering sponsored mobile data access can help marketers build awareness and monetise consumer engagement, especially in prepaid markets where consumption is typically rationed.
It offers brands, advertisers, app developers, and publishers an effective way to reach, acquire, and retain mobile customers, according to Syntonic CEO and co-founder Gary Greenbaum, who notes that it also paves the way to four billion people who cannot afford to connect to the mobile web.
In this Q&A with ExchangeWire, Greenbaum discusses the challenges, as well [...]
Advertisers, and the marketing campaigns they execute, are often categorised as either branding or performance, with completely different strategies and objectives. Giles Goodwin (pictured below), CEO, Flite, speaks to ExchangeWire about how marketing shouldn’t be viewed so parochially as branding or performance; but, instead, that we have the capabilities to be able to achieve both.
As programmatic media buying has made the concept of serving the ‘right ad, to the right person, at the right time’ more possible than ever, creative [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Asean marketers want more help in digital; SEA moving towards video ads; ZenithOptimedia takes Blue 449 to HK; Tencent partners OMG for China consumer insights; Millward Brown acquires Indian marketing analytics firm; and Dentsu buys majority stake in NZ agency.
Asean marketers want more help in digital
Marketers in Asean are calling for more help to support their digital [...]
To emerge from the shadow of their US counterpart, ad tech players in Australia, and Asia-Pacific, need to come together and resolve fragmentations in the industry, urges Mediaocean CEO, Bill Wise, in this byliner.
The focus of the international business community is ever-changing; but it’s a safe bet that soon it will fall firmly in the direction of Australia and the wider Asia-Pacific region. Emerging from its fourth mergers and acquisitions cycle in 20 [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Xaxis launches political ad platform in APAC; TubeMogul unveils AU programmatic TV landscape; Saatchi & Saatchi buys out Australia’s MercerBell; Sociomantic Labs appoints SEA & India head; and OMD shuffles AU management team.
Xaxis launches political ad platform in APAC
The ad tech vendor has launched its Xaxis Politics programmatic platform to allow political advertisers to tap real-time [...]
Happy to stick to the original media plans they have been using since day one, advertisers are unwilling to embrace new ways of doing things. In this byliner, Eyeota CEO Kevin Tan discusses how this inertia is holding back brands in Asia-Pacific from tapping third-party audience data.
When we first started Eyeota in 2010, programmatic buying of inventory was starting to take off, but there was a dire lack of third-party audience data. So, the company was born to fill this [...]
Developments in technology are accelerating at a huge rate. To deliver efficient and effective advertising, brands need to keep up with this pace; but how can they maintain the level of expertise required? Antti Pasila (pictured below), CCO and founder, Kiosked, tells ExchangeWire that, according to Kiosked’s research, agency skill sets are in great demand with brand marketers.
Flashing, blinking, desktop somersaulting and noisy ads are irritating and can raise the blood pressure of the calmest among us. Think about the [...]