Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and opting to build their own trading or buying platforms.
Regional publishers also are increasingly wary of working with technology giants and want to address CPM degradation, pushing them to establish their own private marketplaces, according to Jordan Khoo, Sizmek’s Asia-Pacific vice president. He believes traditional ad networks are losing their appeal and expresses concerns about the conflict created by market [...]
Tags Ad ExchangeAd NetworkAd TradingAd VerificationAd ViewabilityAdvertiserAgencyAgency Trading DeskAPACAudience BuyingBrandMarketermeasurementMedia BuyingMobilePrivate marketplaceProgrammaticPublisherSingaporeSoutheast Asia
Even during times of austerity, when consumers are more likely to make purchase decisions based on price, mainstream advertisers still employ emotional adverts. In the last two years our screens have been graced with a dancing pony (3 mobile); kittens coming out of packets of biscuits (McVities); hibernating bears waking on Christmas day and penguins finding their soul mate ( Read more
Many of the UK’s leading retailers are knowingly cannibalising their revenue potential because they are addicted to the ‘safe’ revenue from AdSense.
Online retailers make money by selling products to online consumers. However, many retailers have, perhaps unwittingly, diversified from their core business to become miniature publishers, selling advertising space to other companies. The screenshot below is from Argos.co.uk after searching for ‘sealy beds’.
The majority of the page is taken up with listings of products that match the search criteria, [...]
Almost As Many SEA Users Click Mobile Ads by Mistake As By Interest; China Uncertainty Affects APAC Ad Spend Forecast
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost as many SEA users click mobile ads by mistake as by in interest; China uncertainty pulls down APAC ad spend forecast; Xaxis to offer comScore-The Trade Desk platform in APAC; Singapore agencies unite to provide digital marketing training; and Lowe Profero unveils Southeast Asia analytics unit.
Almost as many SEA users click mobile ads by mistake [...]
With traditional banners losing effectiveness, native ads may be the next answer for marketers to better reach their audience and for publishers to monetise their inventory. In this industry byliner, PubNative’s Asia-Pacific director of business development Don Kim discusses the slow, but growing, adoption of native ads in the region.
Across the Asian-Pacific region, native advertising is beginning to take hold in more meaningful ways, particularly in mobile. Low-cost smartphones and changes in content consumption are driving mobile adoption at [...]
In a recent ExchangeWire Research Roundup we reported that in 2015, global ad blocking will result in a record loss of £14bn in revenue. In this piece, Ian Monaghan, director of EMEA operations at TubeMogul (pictured) discusses exclusively with ExchangeWire how marketers can move on from the ‘doom-and-gloom’ predictions and minimise the impact ad blocking will have on brands’ online advertising performance.
‘Ad blocking’ collectively refers to software that users can download [...]
China Ad Spend Slows, But Still Growing Faster Than Global; WPP's Wunderman & Bienalto Merge in Australia
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China ad spend slows, but still growing faster than global; WPP’s Wunderman & Bienalto merge in Australia; Local Measure opens office in Singapore; and Sizmek unveils new APAC appointments.
China ad spend slows, but still growing faster than global
China’s ad spend growth will dip to 7.8% in 2015 from 10.5% last year, but still is expected to grow [...]
With consumers generating more data than ever before, particularly through mobile devices, more marketers in Asia-Pacific are tapping big data analytics to improve attribution and create a better audience experience. Shobhit Shukla, chief revenue officer of location-based data analytics provider, Near, highlights the challenges from this changing landscape and discusses how brands can differentiate their services with real-time insights.
ExchangeWire: What are some key developments in the way user data is collected today?
Shobhit Shukla: Few things are more valuable to [...]
Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the number one risk for businesses across the globe. In this piece, Giovanni Strocchi, CEO, ADmantX, discusses how brands can move beyond blacklists and whitelists and take greater control of brand safety.
As programmatic has automated the digital advertising ecosystem, the need for brand safety measures has grown as marketers try to ensure their ads appear alongside [...]
Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for brands to grasp all the activities running in the background.
Singapore pay TV operator and broadband services provider, StarHub, is calling for more transparency in the market so marketers can have a clearer view of what is happening behind each bid.
In this joint Q&A with ExchangeWire, Oliver Chong, StarHub’s assistant vice president of brand and marketing communications, and Germaine Ng Ferguson, [...]
Tags Ad NetworkAd ViewabilityAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioural TargetingBig DataBrandConnected TVCross-ChannelDataData Management PlatformMarketerMarketing TechnologyMedia BuyingOnline videoPerformance MarketingPrivacyProgrammaticprogrammatic tvProgrammatic VideoPublisherRetargetingSingaporeSoutheast AsiaTVVideo