Brand safety should weigh heavily on every marketer’s mind as should contextual advertising, so why are ‘bad ads’ still popping up frequently today? Gregory Armshaw, head of application strategy at Graymatics recalls the day he nearly lost his job over a badly placed ad and discusses the need to start thinking seriously about context in any media buying exercise.
You wouldn’t place food ads in the bathroom, advertise washing powder at the nightclub, or market [...]
In a new role, heading up strategic development for AppNexus across Europe, Nigel Gilbert has been looking at the key market indicators that could drive (and also hinder) the growth of programmatic. Here he discusses the notion of a level playing field within the agency and marketer relationship, and the notion that a ‘single customer view’ is not the only way.
The huge potential of programmatic should be a source of significant excitement for the industry. Publishers, agencies, advertisers and consumers [...]
ExchangeWire explores how brands are leveraging their own intent data, and building advertising businesses of their own.
Asda revealed last month that it was to further monetise its vast swathes of consumer data by allowing suppliers to serve ads to users on its web properties, and further revealed that it was to launch its own ad exchange next year.
The move shines light on one of the most disruptive trends in digital advertising, ExchangeWire examines the strategy of one of the globe’s [...]
ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week’s edition: Google misses Wall Street forecasts; Facebook’s mobile revenue nears 70%; Apple posts historic results; Guardian News & Media announces overhaul, Mediamath appoints new co-presidents.
Google misses revenue forecasts
Google this week announced its financial results for the last quarter of 2014, with revenues of $18.1bn for the period, plus annual revenues [...]
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: WeChat ads go live with major brands; Most Spotify users in AU happy to receive ads; Japan, India home to most Twitter users in APAC; Chinese regulator chides Alibaba for illegal online biz; BlisMedia appoints new Asia chief.
WeChat ads go live with major brands
Tencent Holdings has begun pushing ads on its mobile messaging app, WeChat, with a debut [...]
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week’s edition: Asda preps ad exchange launch; Shazam rated as Britain’s first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies to move on fraud, and ad tech firms’ EMEA appointments.
Asda preps ad exchange launch
UK-based Asda this week announced it is poised to launch its own ad exchange next year, bringing the Walmart-owned retailer into direct competition with [...]
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Singtel is beefing up its advertising platform to glean better insights from its pay TV audience and offer marketers more effective customer targeting.
Contrary to common perception, the Singapore telco believes television is not an outdated advertising platform, but one that is evolving into a new category where online video content is being streamed to computers and smart devices, as well as interactive broadcasts and on-demand content.
What has become archaic is the buying of TV ad space to target generic [...]
With the ad tech sector ripe for another round of consolidation in 2015, ExchangeWire assesses how the biggest brand in the world could impose itself in the ad tech sector, and realise the commercial value of its much coveted iTunes data.
Apple’s renewed designs on the advertising business were revealed when it was announced it was to start selling its iAd inventory on a programmatic basis, with several firms including MediaMath, Rubicon Project, among others, over four years after its [...]
It’s a rainy October evening in 2010, and a sizeable queue of media planner buyers from across London snakes around a building hosting one of the biggest media parties of the year.
Specific Media is having an almighty blow out, spending a considerable amount of money entertaining thousands of the agency’s front-line staff.
I was wondering why I was given an invite, given I had been writing about the demise of the ‘middle man’ ad net model for nearly 12 months.
The sheer opulence [...]
China’s Alibaba Group is evidently looking to beef up its advertising revenue, which already accounts for the bulk of its revenue, as it kicks off the new year with an acquisition in the ad tech space.
The e-commerce giant this week bought a majority stake in online marketing firm, AdChina, paving the way for enhancements to its advertising platforms, including online and mobile.
The acquisition will be a significant boost to Alibaba’s advertising unit, Alimama, which provides marketing tools to e-commerce merchants [...]