In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Anypoint Media & SpotX ink programmatic TV deal; DCMN opens first Asian outfit in Bangalore; Dentsu adds B2B to acquisition spree; Taptica & Adways Korea partner in mobile marketing; and Ad-supported music app launches in Indonesia.
Anypoint Media & SpotX ink programmatic TV deal
The two companies have announced a new partnership to help advertisers buy TV [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus faces defeat in another court case against Springer; Facebook Shutters FBX; Three UK announces ad blocking trial run; ADventori opens London office; and StickyADS announces programmatic guaranteed.
Impending defeat for Adblock Plus?
In the last twelve months, Eyeo has been victorious in Germany with regards to four lawsuits by publishers against ad blocking software Adblock Plus. Now things are not looking good for the Cologne-based developers. [...]
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While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV, which allows broadcasters to decide how they want to package their inventory.
There were initial concerns among broadcasters in Asia-Pacific that programmatic could commoditise inventory, acknowledges Nick Chuah, chief commercial officer of AsiaMX, which just launched its programmatic TV ad exchange. RTB had driven down prices in the digital media industry and there were fears it could do the same [...]
Digital Video and TV advertising are hot topics at the moment, with marketers striving to lead the way and reap the rewards of being an early adopter. However, with consumer behaviour changing so rapidly this is a sprint race where those who can apply the learnings from TV into digital video, and vice versa, will be the ultimate winners. Sarah Lawson Johnston, managing director Europe, Mediaocean, speaks exclusively to ExchangeWire:
It won’t surprise anyone that media [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC mobile search ad spend climbs 69%; SEA viewers prefer shorter video ads; Geniee adds Vietnamese language to its ad classification system; Japan ad spend to hit $35.5bn in 2015; AOL Platforms brings in SEA business lead; and ExchangeWire calls up APAC programmatic survey participants.
APAC mobile search ad spend climbs 69%
Search ad spend across the Asia-Pacific region, [...]
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ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK ad viewability falls below 50%; US programmatic spend reaches record $10.1bn; UK agencies see programmatic native as major opportunity; and majority of Brits want BBC license fee scrapped.
Ad viewability is declining in the UK
In the UK, online ad viewability fell to 49% in Q2 2015, a 7% decline from [...]
Access to real-time viewership data will enable the TV ad industry to improve the value of all inventory and move away from spot-buying, but it will require the use of a single common set-top box.
Alex Khan, Southeast Asia managing director for AOL Platforms, explains why this may have a higher chance of taking place in the Asia-Pacific region, in this week’s Q&A.
ExchangeWire: Programmatic adoption is seen as lacking in the Asia-Pacific region. What would you say is still missing in [...]
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AOL Eyes Millennial Media in $300m Swoop; Google's Programmatic Brand Spend Nears 3/4 of Total Budget
In this week’s ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google’s programmatic brand spend nears three-quarters of total budget; TubeMogul publishes “cheat sheets”; and Speculation over next Twitter CEO.
AOL & Millennial Media $300m Deal Mooted
Just weeks after it was purchased by US mobile operator Verizon Wireless, AOL is reportedly in talks to buy mobile advertising specialist Millennial Media with a price tag of $300m, touted by sources allegedly close to the negotiations.
The talks first began [...]
In this week’s feature, guest writer Sujen Selva, Asia commercial director at SpotXchange, highlights key industry trends publishers and advertisers need to look out for as programmatic buying continues to see growing adoption in the Asia-Pacific region.
In Western markets, digital ad spend has started to eat into traditional media spend and video is beginning to chip away at the TV dollar. These trends, however, are still in their infancy in Asia – a market where the potential for video [...]
Ben Plomion, Chango*, VP, marketing, assesses the prospect of programmatic video ads unseating linear TV spots as marketers’ tool of choice when it comes to engaging relevant audiences en masse.
Video is a powerful marketing tool, with its ability to tell a brand’s story through a triad of sight, sound and motion, unrivalled for its visual prowess by no other format bar TV.
Although unlike linear TV advertising, performance is entirely trackable and it offers up a perfect platform to target [...]
TagsAd TradingAd ViewabilityAd VisibilityAdvertiserAudience BuyingBehavioral TargetingBehavioural TargetingBroadcasterContent verificationContextCross-ChannelDigital MarketingDisplaymeasurementMedia BuyingOnline MarketingOnline videoPerformance MarketingPremiumPrivate marketplaceProgrammaticProgrammatic Premiumprogrammatic tvProgrammatic VideotransparencyTVVideoViewability