For China’s ad tech industry, the pressing new year resolution for 2017 appears to be building trust and transparency in a market where lines between the referee and players in the game have blurred.
ExchangeWire spoke with three executives who identified key developments in the Chinese ad tech landscape last year and what they hoped to see resolved in 2017. The spokespersons are: iPinYou’s CEO and co-founder Grace Huang; Taptica CEO Hagai Tal; and AppsFlyer’s vice president of marketing, Ran Avrahamy.ExchangeWire: [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile native mediation tool by PubNative; Sizmek opens Frankfurt data centre; WFA issues guidelines against ad fraud; Mediaocean acquires INVISION; Xaxis and Scoota collaboration; and Southeast Asia VP for Adform.
Equinix divests data centres in order to acquire telecity
In a bid to keep the European regulation authorities happy, Equinix has [...]
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on malvertising.
What started out as bad-taste pranks by computer geeks in the early days of the internet, has long become a million-dollar business, that is not only directed at the public in general, going beyond specifically targeted governments or individuals [...]
Programmatic is the tool of choice for busy advertisers, helping us deal with moment-to-moment interactions. There’s a place and purpose for all tools; but it shouldn’t replace the human touch all together. In this piece, Rich Kahn, CEO, eZanga.com (pictured below), explains why the lack of personal touch is harming everyone, except the bots.
Do you remember as a child, thumbing through a rest-stop display rack, trying to find your name on a keychain or license plate? We got excited seeing [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media reveals new structure; New country manager for PubMatic UK; AppNexus announces video SSP; AerServ and Pixalate cooperate; and Fyber releases ad server.
Organisational shakeup at Publicis
Publicis Media‘s reshuffling is complete. Announced a few months ago by Publicis Groupe’s CEO, Maurice Lévy, the French media group has now centralised its previously six agencies into four global brands, streamlining the company into what [...]
Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of traffic numbers. It does not help that Asia’s ad tech industry still looks at clicks as the primary metrics, which is exacerbating the region’s ad fraud problem.
As it is, six markets in Asian are among the world’s top 10 in terms of click fraud, notes Grace Liau, Vivaki Asia-Pacific general manager, pointing to figures from the 2015 Apsular Fraud [...]
Tags ad fraudAd NetworkAd TradingAd VerificationAd ViewabilityAdvertiserAgencyAgency Trading DeskAnalyticsAPACAudience BuyingBehavioural TargetingClick FraudDataMarketermeasurementMobilePerformance MarketingPublisherSoutheast Asia
A recent study by mobile app marketer AppLift, in conjunction with fraud detection expert Forensiq, concluded that a staggering one-third of mobile traffic is at risk of fraud. With mobile programmatic on the rise, media buyers are concerned.
Ad fraud affects advertisers – and gives publishers a bad name. But whose responsibility is it to prevent ad fraud, the supply side or the demand side? In this Q&A with ExchangeWire, AppLift’s CEO and co-founder Tim [...]
Japan’s programmatic market may be fledgling compared to the US, UK, and some of its Asian peers, but it faces similar challenges that underscore the need for simplicity, data integration, and ad viewability.
Delegates at ExchangeWire’s ATS conference in Tokyo this week identified key issues the local industry would need to resolve to drive the adoption of programmatic and its associated technology platforms.
During a discussion comprising local marketers, panellists stressed the importance of ad verification tools to ensure their campaigns [...]
Earlier this week, at ATS London, AppNexus created a stir within the digital advertising industry when Catherine Williams, chief data scientist (pictured) shared results of their ongoing Inventory Quality (IQ) initiative. Through a combination of aggressive policy enforcement and sophisticated data science measures, AppNexus have cleaned their platform of invalid traffic and established a new industry standard for transparency – transparency in how the platform operates and in how they share results and insights with the broader ad tech community. In this piece, [...]