Data Management Platform
Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his opinions on why companies adopting a copy-and-paste approach from strategies implemented elsewhere won’t succeed in APAC. In this piece, he also explains how the global market is likely to ask why the ‘other’ markets have failed to keep pace with the rampant innovation led by Asia, in five or 10 years time.
Tags AdvertiserAnalyticsAPACATSAustraliaBehavioral TargetingBehavioural TargetingBig DataChinaCross-ChannelDataData Management Platformdata modellingData OptimisationData StrategyDigital MarketingLocalMarketerMarketing TechnologyOnline MarketingSingaporeSoutheast AsiaYield Optimisation
Speaking with ExchangeWire at Cannes Lions, Dave Reed, MediaMath, managing director, EMEA, discusses the role of ad tech at the advertising industry’s flagship event for creatives, as well as improving the reputation of ad tech among marketers.
Tags Ad ExchangeAd NetworkAd ServerAd TradingAdvertiserBehavioral TargetingBig DataBrandCannes LionsCreativeDataData ExchangeData Management Platformdata modellingDigital MarketingDisplayMarketerMarketing TechnologyMedia BuyingMobileOnline MarketingPremiumProgrammaticProgrammatic PremiumRetargetingRich MediaRTB
Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack the diverse APAC region. Singapore-based Simpson stresses the need for localisation (plus increased levels of education) in the APAC region ahead of the second annual ATS Singapore event on 7 July, 2014, where attendants from IPONWEB, Adap.tv and MediaMath (plus many others) share their perspectives on fusing global expertise with local market nuances.
Tags Ad TradingAdvertiserAPACATSAustraliaBig DataChinaDataData Management PlatformDigital MarketingDisplayIndiaJapanLocalMarketing TechnologyMedia BuyingMobileNew ZealandOnline MarketingRetargetingSingaporeSoutheast Asia
EE, which lays claim to over 27 million subscriptions, wants to sign up a new batch of partners for an upcoming beta test that monitors the behaviours of mobile users – such as what websites they are visiting on their phone, as well as location data – with the resulting [...]
Judge Graham, Sq1, president, explains his belief in how predictive modelling can be used to anticipate customer buying patterns to construct more efficient media campaigns, and it proves that knowledge is power.
Predictive modelling or predictive analysis relies on data models of existing qualitative and quantitative consumer data. These models are used to anticipate future customer buying patterns.
Predictive modelling can help you identify and target opportunities for your prospects/customers and implement marketing, sales programs, and ad campaigns in [...]
The consumer shift towards accessing the web on multiple devices, plus the (albeit nascent) emergence of connected TVs, has prompted advertisers to transition towards a more holistic model of campaign optimisation, and addressing how they attribute their media spend.
The key to unlocking this potential treasure chest of brand campaign spend (traditionally the reserve of more established outlets such as TV, or outdoor), appears to be in the clever collection of data, and accuracy of campaign management.
But poor media [...]
Tags Ad TradingAdvertiserAnalyticsAttributionAudience BuyingBehavioral TargetingBig DataBrandContextCross-ChannelDataData Management Platformdata modellingData OptimisationData StrategyDisplayFragmentationMarketerMarketing TechnologyMedia BuyingOnline MarketingPerformance MarketingPremiumProgrammaticProgrammatic PremiumProspectingRetargetingRTBStackTrading Desk
Sue Hunt, Improve Digital, managing director, UK, explains that while innovative ideas and venture, plus eager VCs can enrich the industry, the downside is that such a pairing can result in a perception of need spreading confusion, and potentially restrict the quality of inventory that publishers trade programmatic.
While innovation has its place, she argues it must be underpinned by stability and scale to reflect a need, rather than unnecessarily creating one.
What will it take to win in 2020? Looking six years into the future of digital media is no easy task, argues Scott Ferber, Videology, CEO. Three years ago, who could have predicted that 40% of all US brands would use programmatic buying platforms as our recent online advertising survey showed? And today, many major agency holding companies are projecting that within the next three years, 30 to 50% of all media buying will be automated.
Tags Ad ExchangeAd NetworkAd TradingAdvertiserAgencyAgency Trading DeskAnalyticsAttributionAudience BuyingBehavioral TargetingBehavioural TargetingBig DataBrandCross-ChannelDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDemand Side PlatformDigital MarketingDisplayDSPIndependent Trading DeskMarketerMarketing TechnologyMedia BuyingMobileMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBOnline MarketingOnline videoPerformance MarketingPlatformPremiumPrivacyPrivate ExchangeProgrammaticProgrammatic GuaranteedProgrammatic PremiumProgrammatic VideoProspectingPublisher Trading DeskRetargetingRich MediaRTBSSPStackTrading DeskVendorVideo
For the last few years people have been talking a lot about big data with lots of digital companies jumping on the bandwagon as experts in this space. Digital practitioners have had to add words like “No SQL”, “Hadoop”, “Map reduce” and most (in)famously “The cloud” to their vocabulary.
All good stuff, however [...]
We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half of total US digital ad budgets. The driver; programmatic buying – set to reach more than 50% of US display spend by 2017 – and the surging adoption of mobile RTB is paving the way for a new array of mobile and multi-screen strategies, based on a unique, mobile specific array of data insights.
A year or so ago, [...]
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