Data Management Platform
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week’s edition: Asda preps ad exchange launch; Shazam rated as Britain’s first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies to move on fraud, and ad tech firms’ EMEA appointments.
Asda preps ad exchange launch
UK-based Asda this week announced it is poised to launch its own ad exchange next year, bringing the Walmart-owned retailer into direct competition with [...]
Tags Ad ExchangeAd ServerAd TradingAd ViewabilityAd VisibilityAdvertiserAgencyAudience BuyingBidderBig DataBrandCEEClick FraudCross-ChannelData Management PlatformDigital MarketingDisplayDSPEastern EuropeEuropeExchange NewsFacebookFacebook DisplayGermanyLocalMarketerMedia BuyingMiddle EastMobilePrivate ExchangePrivate marketplaceProgrammaticStrategic InvestmentTrade bodiestransparencyUAE
ExchangeWire Research’s head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors, as well as the market dynamics that will lead to their increasing influence in 2015, focusing on: Ecommerce; Transparency; Big Data, and mobile.
Following on from ExchangeWire Research’s recent article Where the Money will Flow in 2015?, which summarised ad tech and martech predictions for 2015, this article draws from the numerous lists of the [...]
Tags Ad VerificationAd VisibilityAnalyticsAttributionAudience BuyingBehavioural TargetingBig DataClick FraudContent verificationContextDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDigital MarketingDisplayDynamic Ad OptimisationMarketermarketing cloudMarketing TechnologyMobileOnline MarketingPlatformProgrammaticself-service platformSemantic TargetingSocial TargetingStrategic Investment
As we stand on the cusp of ‘the internet of things’ becoming a mass market reality, Konrad Feldman, Quantcast, CEO, writes from the floor of the Consumer Electronics Show (CES), hosted in Las Vegas, on the increasing role of ad tech and big data companies at such events, including how their presence is required to inform the debates around consistent data measurement and privacy.
So, why are ad tech firms relevant to CES?
Ad tech companies are attending CES in greater [...]
Tags AdvertiserBehavioral TargetingBehavioural TargetingBig DataDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDigital MarketingFragmentationMarketerMarketing TechnologymeasurementPrivacytransparencyVendor
ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: WPP poised for Dunhumby swoop; ExchangeWire Research survey now live; IPONWEB appoints first GM for BidSwitch; Questions over Google’s viewability pledges, and Yahoo rumoured to unveil new mobile offering.
WPP to buy Dunhumby?
WPP is waiting in the wings to purchase data operations business Dunhumby from under-fire retail giant Tesco, according to reports, as the world’s largest advertising holding group continues to [...]
Tags Ad ServerAd TradingAd VerificationAd ViewabilityAd VisibilityAdvertiserAgencyAnalyticsAttributionAudience BuyingBig DataCross-ChannelDataData Management PlatformData StrategyDSPEuropegoogleMarketing TechnologyMedia BuyingMobileOnline MarketingProgrammaticRTBself-service platformtransparency
Next year will be the year of mobile no more as the multiscreen audience prevails; the ‘war on data’ will become the ‘war on identity'; and we’ll see the emergence of the ‘vertical walled garden’. Read more predictions for 2015 from Gareth Davies, Adbrain, CEO and ExchangeWire columnist, as he eyes the emergence of new players on the ad tech scene, as well as the death of the Lumascape as we know it.
1. Simplicity rules
Forget predictions, the digital consumer is [...]
Tags Ad TradingAdvertiserAnalyticsappleAttributionAudience BuyingBig DataBrandCross-ChannelDataData Management Platformdata modellingData OptimisationData StrategyDigital MarketingDisplayFacebookgoogleMarketermarketing cloudMarketing TechnologyMedia BuyingMedia ValuationOnline MarketingPoint SolutionProgrammaticPublisherStackVideo
M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a report from investment advisory firm AGC Partners, with demand for video and data management platforms (DMP) driving growth in the sector.
The report – entitled AdTech M&A in 2014 and Beyond: Trends and Drivers in an Evolving Landscape – claims the growth in [...]
Nathan Woodman, was named as IPONWEB’s first-ever GM of demand solutions earlier this month and will oversee the Russia-based company’s positioning and expansion in the USA from its current embryonic North American base, stationed in New York City. This comes hot on the heels of IPONWEB opening of its Berlin office. ExchangeWire, caught up with Woodman, the former COO of Digilant, to find out more about what his appointment represents for the company’s designs on the lucrative [...]
The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve the efficiency of media trading, but a skills shortage prevents it from developing further, according to a survey ahead of this year’s ATS Paris.
The data comes in the first ExchangeWire European Programmatic Survey*, which offers insights into key industry trends for the following 12 months, and highlights the use of data, ability to formulate cross screen ad [...]
Tags Ad TradingAdvertiserATSAudience BuyingBehavioural TargetingCross-ChannelDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationEuropeFranceMarketerMarketing TechnologyMedia BuyingMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBNative AdvertisingOnline MarketingOnline videoProgrammaticProgrammatic VideoVideo
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Germany’s Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing adopts the French brand Teads.
German ad tech firm Fyber sells to RNTS Media
Germany-based Fyber had announced its sale to publicly-listed media tittle RNTS Media with reports valuing the transaction at €150m, although the exact [...]
Tags Ad ServerAd TradingAdvertiserAgencyAgency Trading DeskAnalyticsATSAudience BuyingBehavioural TargetingCross-ChannelDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyDisplayEuropeFacebookGermanyMarketerMarketing TechnologyMedia BuyingMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBNative AdvertisingOnline videoProgrammaticRich MediaSSPStackStrategic InvestmentTrade bodiesTrading DeskVideo
One of ExchangeWire’s industry insiders discusses one of the ac tech’s key buzz phrases – ‘big data’ – and how it is now inextricably linked to CMOs, but also highlights how not all data is created equally, and warns marketers over the hazards of using third-data for strategic business decisions.
There’s no denying that we live in a world dominated by data. Gartner predicts that enterprise data will grow 650% in the next five years. Also, through 2015, 85% of Fortune 500 organisations will [...]