Data Management Platform
Evolved out of traditional ad networks, most DSPs in China currently operate on a ‘markup model’ that is proving harmful to both advertisers and publishers.
This typically involves low-tier inventory bought in bulk at low CPMs, and later sold to advertisers at a high markup price, explains ReachMax COO Charlie Wang. He urges brands in the local market to demand total transparency and ensure their trading desks have auditing functions, so this current landscape can be rectified.
In this week’s [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online ad spend climbs 33%; Kantar inks Thai TV ratings deal; Dentsu acquires Philippine media agency; Optimise opens Singapore office; and Lotame hires new APAC head.
AU online ad sales climb 33%
Online advertising in Australia climbed 33% in the third quarter over the previous year to hit almost AUD$1.57bn.
When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged USD$21.5m funding from the Scandinavian Pension Fund, Danica.
In this Q&A with ExchangeWire, Adform co-founder and CEO Gustav Mellentin explains why the funding match with Danica is a long-term one, where Automated Guaranteed is going and how data protection is becoming increasingly important for the ad tech provider.
ExchangeWire: The bulk of your new USD$21.5m funding will [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis restructures; Yahoo may decide to sell off its core business; Sky FreeWheels into Germany and Austria; the move beyond programmatic to econometrics; and a new COO for Lotame.
Reorg at Publicis
French advertising agency Publicis is shuffling the deck. A restructuring of the company centralises the management team and streamlines Publicis into four divisions: Publicis Communications, [...]
This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes pilot project to sell its inventory in Brazil; IAB Brazil launches training course on programmatic media.
Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for brands to grasp all the activities running in the background.
Singapore pay TV operator and broadband services provider, StarHub, is calling for more transparency in the market so marketers can have a clearer view of what is happening behind each bid.
In this joint Q&A with ExchangeWire, Oliver Chong, StarHub’s assistant vice president of brand and marketing communications, and Germaine Ng Ferguson, [...]
Tags Ad NetworkAd ViewabilityAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioural TargetingBig DataBrandConnected TVCross-ChannelDataData Management PlatformMarketerMarketing TechnologyMedia BuyingOnline videoPerformance MarketingPrivacyProgrammaticprogrammatic tvProgrammatic VideoPublisherRetargetingSingaporeSoutheast AsiaTVVideo
Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish reliable consumer profiles.
Despite this challenge, the local market offers great opportunities for ad tech vendors as it has one of the world’s top 10 largest media spend and is quickly transitioning to digital media, according to Adskom CEO and co-founder, Italo Gani.
The DMP provider last year raised just over SGD$1m in [...]
Tags Ad NetworkAgencyAnalyticsAPACAudience BuyingBehavioural TargetingBig DataBrandDataData Management PlatformData StrategyDisplayLocalMobilePerformance MarketingProgrammaticPublisherSingaporeSoutheast Asia
ExchangeWire Research has been delving into how marketers are making the most of data management platforms (DMPs) as part of a research project in association with Oracle Marketing Cloud. This research will first be presented as part of a panel discussion at ATS London on September 14th, tickets are selling out fast, get yours today to avoid disappointment.
The DMP panel will be moderated by ExchangeWire’s head of research and [...]
An insufficient ad budget for a vast region, inadequate support from industry players, and a media buying system that has yet to resolve key issues its predecessor also had failed to address.
These are the main challenges facing Starwood Hotels & Resorts’ Asia-Pacific senior director for digital marketing, Janice Chan, who spoke candidly in a phone interview with ExchangeWire, during which she discussed her experience with programmatic and as a marketer in this [...]
Tags Ad ExchangeAd NetworkAd VerificationAdvertiserAgencyAgency Trading DeskAnalyticsAPACAttributionAudience BuyingBehavioural TargetingBrandCross-ChannelDataData Management PlatformFragmentationMarketermeasurementMedia BuyingPerformance MarketingProgrammaticPublisherRetargetingSingapore
In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing industry will mature over the coming years.
Every major industry that has embraced a technological revolution, such as the assembly line, the combustion engine, investment banking, and so on, has found that many of the technologies that revolutionised their industry quickly became a low value commodity. This was due to the rapid rate of innovation this technology required with new players [...]