Brands must ensure best practice is adhered to with regards to data quality. Writing exclusively for ExchangeWire, Jason Goodwin (pictured below), managing director, Experian Data Quality UK&I, Experian, explains that brands need to set an end goal for 2017: using their data to contribute to a more open, yet secure, society.
“Of all the data that organisations hold, 23% is believed to be inaccurate, and 39% have 50 or more databases of contact data, up from 10% in 2014.” – Experian [...]
There is much to consider for publishers in the throes of readying themselves for the GDPR and the ePrivacy Directive and, amidst everything, transparency will be absolutely key. Speaking with ExchangeWire, Ben Barokas, CEO and co-founder, Sourcepoint, explains that publishers will need to rely on more than third-party data and should be having direct conversations with their customers about privacy and compensation choices.ExchangeWire: What considerations must publishers have in preparation for the Global Data Protection Regulation? How will its [...]
The General Data Protection Regulation (GDPR) is due to come into force in May 2018. Every organisation operating in the digital industry must make sure it is fully aware what this means and how to be prepared for it. In this chapter of the serialisation of The Programmatic Handbook, published by the IAB UK, Yves Schwarzbart (pictured below), head of policy and regulatory affairs, IAB UK, details the privacy considerations of the GDPR and the focus on transparency and [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The death of the cookie; Native in-feed rises; SMEs missing out on sales; and Sharing personal data.The death of the cookie
Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report from Viant.
Instead, digital marketers are [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Slipping footfall; Trust issues over data; Millennials drive online travel bookings; and Asian money flows to European tech.
Retail footfall is on the decline, finds research by the British Retail Consortium (BRC) and Springboard. Footfall fell 0.9% in September, which represents a return to the slide seen before the 0.1% rise [...]
The industry agrees that relevance is the jewel in the crown of effective advertising, with first-party data an important alloy to hold it all together. In this piece, Fritz Richter, CTO and co-founder, adsquare, (pictured below) looks at the requirements for a secure data marketplace and suggests five key elements.
Advertising has become a battlefield for relevance. The rise of the empowered consumer, particularly digital natives who grew up ‘mobile-first’, has turned up the pressure on brands and marketers to deliver personal [...]
On 25 May 2018 the world will change. Personal data — arguably today’s most valuable currency and the lynchpin of digital advertising — will be managed by a strict new rulebook: the General Data Protection Regulation (GDPR). Writing exclusively for ExchangeWire, Tanya Field, CPO and co-founder, Smartpipe, explains how the anonymisation of data to ensure GDPR compliance doesn’t need to be the answer where, in fact, data pseudonymisation offers a viable, compliant alternative to marketers.
For the advertising industry, the GDPR’s impact will be [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook and WhatsApp in Germany; Adform and Tipico partner; and Visual IQ receives data from Facebook’s Atlas.
AppNexus supports ads on LinkedIn & gets funding
Two big pieces of news from AppNexus. After recently announcing that LinkedIn’s ad network is being [...]
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ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base DMP; Ad monetisation platform for Improve Digital; Third funding round for Meetrics; Adsquare PMP for mobile data; Funding for Ogury; and Intelligent Optimisations becomes iotec.
First funding round for Beeswax
Beeswax have just announced a double-figure Series A investment round, led by Foundry Group and RRE Ventures. The funding amounts to USD$11m (£8.2m).
With the new capital, Beeswax intend [...]
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What’s the deal with rules and regulations surrounding anonymous data in the new EU GDPR? Prof Dr Christoph Bauer and Dr Frank Eickmeier (both pictured), ePrivacy GmbH explain for ExchangeWire what the GDPR states and how it can be interpreted and implemented within the online marketing industry.
The EU GDPR contains numerous provisions that have practical ramifications for online marketing companies across Europe, as well as for companies outside of the EU. Under the existing law, many business models are based on anonymous [...]