Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea of consumer data. How are marketers able to take advantage of this array of connected devices? Lindsay McEwan (pictured below), general manager EMEA, Tealium, tells ExchangeWire how atmospheric marketing is shifting from in-store factors, like displays and fixtures, to proactive connectivity using real-time data signals.
From wearables and fitness trackers, to connected home appliances [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK adspend grows 7% in Q3; Paid search growth down 12%; and 70% believe audience recognition will be key focus area in 2016.
UK advertising expenditure grows 7%
In October, senior thought leaders from Lloyds Banking Group, Microsoft, Dentsu Aegis, and Buzzfeed shared their wisdom with marketers at Quantcast’s annual Supernova event in London. Now in its second year, Supernova sought to explore the impact of Big Data on business, society, and the future to help publishers and advertisers use data more effectively. In this piece, Matt White, UK managing director, Quantcast (pictured, below) reflects on the day.
Supernova saw publishers, innovators, cultural figures, and media experts come [...]
85% of Marketers See Data Privacy as Integral to Consumer Trust; Mobile-Optimised Sites See 48% Increase in CPM
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 85% of marketers see data privacy as integral to consumer trust; Mobile-optimised sites see 48% increase in CPM; and 50% of online christmas spend on mobile.
Data privacy integral to consumer trust
Globally, 85% of marketers view data privacy as integral to consumer trust, according to new research [...]
On Tuesday, October 20, 2015, hundreds of European marketing professionals attended MarTech Europe, a conference that delivers inspiration from industry pioneers as well as firsthand accounts of the implementation, managerial and cultural challenges they overcame whilst accomplishing digital transformation.
Rebecca Muir, ExchangeWire’s head of research and analysis moderated a panel discussion about the collision of martech and ad tech. The panel members were:
– Zuzanna Gierlinska, director data management platforms, Oracle
– Caspar Schlickum, CEO, Xaxis EMEA
– Andy [...]
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on: Privacy Concerns & Data Exchange.
The current state of data exchange
Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish reliable consumer profiles.
Despite this challenge, the local market offers great opportunities for ad tech vendors as it has one of the world’s top 10 largest media spend and is quickly transitioning to digital media, according to Adskom CEO and co-founder, Italo Gani.
The DMP provider last year raised just over SGD$1m in [...]
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ExchangeWire Research has been delving into how marketers are making the most of data management platforms (DMPs) as part of a research project in association with Oracle Marketing Cloud. This research will first be presented as part of a panel discussion at ATS London on September 14th, tickets are selling out fast, get yours today to avoid disappointment.
The DMP panel will be moderated by ExchangeWire’s head of research and [...]
Gareth Davies, co-founder & CEO, Adbrain (pictured) speaks exclusively to ExchangeWire about how the technical revolution which is reinventing the way people behave, companies innovate, economies operate, and governments regulate, faster than many of us can comprehend.
The exponential growth of technology, loosely defined by the repeated doubling of computer power every 18-24 months, coupled with rapidly maturing technologies: the cloud (infinitely scalable computing power), artificial intelligence, and connected, sensory-aware devices, is behind the changing behaviour of consumers worldwide.
As a result [...]
There is an immense amount of consolidation and diversification in the technology marketplace. Neil Nguyen, President and CEO, Sizmek, speaks exclusively to ExchangeWire about what these changes mean for marketers and how their roles are impacted.
Neil Nguyen: As the ad tech industry matures, many of the larger players are looking to expand their digital advertising offering through acquisition, rather than spending time developing technologies that already exist. This will benefit marketers looking to build, target, [...]