Demand Side Platform
The worlds of ad tech and martech are increasingly colliding, which poses marketers with many questions to ask themselves about how they conduct their business from day-to-day, including where their roles fit within an organisation, and whether or not they should break historic ties, in favour of new relationships with companies offering the latest technologies. Scott Brinker, Chiefmartech.com, editor, speaks with ExchangeWire about how these trends are disrupting the industry.
EW: There is a lot of talk about the rise of [...]
Tags AdvertiserAgencyBig DataDataData Management Platformdata modellingData OptimisationData StrategyDemand Side PlatformDigital MarketingDSPEuropeMarketermarketing cloudMarketing TechnologyMedia BuyingOnline MarketingProgrammaticStack
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company’s latest ‘advertising cloud’ service, and how his company aims to offer value to advertisers from what was once the largest social network in the world, especially given the white-hot competition from Facebook.
Remember the good old days of the internet 10 years ago? When broadband access was still a relative novelty, and we were all comparing polyphonic ringtones on our Nokia (N-something, or whatever) and Motorola [...]
Tags Ad NetworkAd ServerAd TradingAdvertiserAttributionCross-ChannelDemand Side PlatformDigital MarketingDisplayDSPEuropeFacebookMarketermarketing cloudMarketing TechnologyOnline MarketingPoint SolutionSocial Targeting
It’s a rainy October evening in 2010, and a sizeable queue of media planner buyers from across London snakes around a building hosting one of the biggest media parties of the year.
Specific Media is having an almighty blow out, spending a considerable amount of money entertaining thousands of the agency’s front-line staff.
I was wondering why I was given an invite, given I had been writing about the demise of the ‘middle man’ ad net model for nearly 12 months.
The sheer opulence [...]
Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management platform (DMP) RUN for a publicly undisclosed fee.
The deal announced today (28 October) comes as the France-based media giant (which houses agencies such as DigitasLBi, Starcom MediaVest, and Vivaki) pursues its aim of booking at least 50% of revenues from digital by 2018, and is just [...]
Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP will invest $25m in AppNexus. Here Brian O’Kelley, AppNexus, CEO, and Brian Lesser, Xaxis, global CEO, explain to ExchangeWire the rationale behind the deal and forecasted outcomes of it.
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon’s videogame move; Facebook tweeks ad offering; IPONWEB buys in Europe; Rubicon Project partners with Future; Alibaba and WPP’s telling filings.
Amazon stomps into video ad group with $1bn buy
Amazon this week agreed to acquire videogame-streaming site Twitch Interactive in a deal purported to be worth $1bn, as the ecommerce giant further attempts to shore-up its premium advertising revenues.
Tags Ad ExchangeAd NetworkAd TradingAdvertiserAgencyAgency Trading DeskAnalyticsAudience BuyingBehavioral TargetingBehavioural TargetingBidderBroadcasterCasual Social GamingCEEChinaCross-ChannelDataDemand Side PlatformDigital MarketingDisplayDSPEastern EuropeEuropeExchange NewsFacebookFacebook DisplayFBXFragmentationGamingGermanyLive StreamMarketerMarketing TechnologyMedia BuyingMedia ValuationMobileOnline MarketingOnline videoPlatformPremiumProgrammaticPublisherPublisher ExchangePublisher Trading DeskVideo
Ciaran O’Kane, ExchangeWire, global editor, muses over the potential impact of WPP’s GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this piece, he also speculates on whether or not Xaxis pivots to become the holding group’s supply-side exchange.
Tags Ad ExchangeAd NetworkAd TradingAgencyAgency Trading DeskAudience BuyingBehavioural TargetingDataData Management PlatformDemand Side PlatformDigital MarketingDisplayDSPIndependent Trading DeskMedia BuyingOnline MarketingPremiumPrivate ExchangeProgrammaticProgrammatic GuaranteedProgrammatic PremiumPublisherPublisher ExchangePublisher Trading DeskRTBself-service platformSSPStack
Xaxis has announced the formal opening of its Russian office, and the appointment of Nikolay Bulanov as Xaxis, managing director, Russia, as it aims to tap into the nascent, but rapidly expanding real-time bidding (RTB) market, valued at $37.7m last year, according to local sources. Xaxis, the GroupM trading desk, has today (25 June) announced the launch of operations its Russian office headed-up by Bulanov, who joins from Moscow-based media buying firm Media Set where he served as director of business [...]
As we build up to ATS Singapore on July 07, we are asking some of our speakers to cast their over the local APAC market and how programmatic is changing the buying and selling of digital media.
Today Jeff Green discusses the vagaries of operating of both sides of the programmatic trade? Can you be an honest broker if you work on both sides – can you really trusted if you are also selling your own media [...]
Buoyed by its most positive financial figures in the last 10 years, AOL has made clearing up the “chaos” ad tech its mission with the unveiling of AOL Platforms – essentially a rebrand of AOL Networks – plus the launch of a consolidated programmatic media trading platform.
The proliferation of new and emerging technology platforms has led to the further fragmentation of the industry, making the ad tech sector an acronym-laden, labyrinth of confusion.
The trend is one that has [...]
Tags Ad NetworkAd ServerAd TradingAdvertiserBig DataData StrategyDemand Side NetworkDemand Side PlatformDigital MarketingDisplayDSPMarketerMarketing TechnologyMedia BuyingOnline MarketingOnline videoProgrammaticPublisherRetargetingRich MediaRTBSSPStack