Demand Side Platform
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters for Facebook and WPP; ISBA calls for transparency; Xaxis appoints Harcus as UK MD; LiveRamp enters UK and FR markets; Unlockd receives funding; Voluum launches martech suite; and Apple considers paid search for App Store.
Show of force in Facebook and WPP quarterly reviews
While Google and Apple disappointed in recent earning calls, Facebook and WPP are on a high. Facebook’s earnings [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments on new regulations; TabMo receives funding; Partnership between Unruly and The Trade Desk; and Eyeota partner with Kantar Media.
EU adopts General Data Protection Regulation
After years of lobbying, the new EU general data protection regulation finally sees the light of day. On 14 April, 2016, the EU approved GDPR. Among [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad Spend report; Appointments at The Trade Desk and Plista; StickyADS.tv tackles fraud; and Adform launches header bidding solution.
UK ad spend tops £8.6bn
New record ad spend in the UK: the IAB UK Digital Adspend report has found that advertisers spent £8.61bn on digital advertising in 2015, in the UK alone. [...]
Tags ad fraudAd SpendAd TradingDemand Side PlatformEuropefraudMiddle EastMobileMobileOnline videoPrivate ExchangeProgrammaticProgrammatic GuaranteedProgrammatic VideoPublisherPublisher ExchangeStacktransparencyVideoYield Optimisation
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion partners with Beyond Analysis; and Sizmek releases MDX-NXT.
AOL Launches Self-Serve Programmatic TV Ad Buying
AOL leaves manual TV ad-buying behind. The media company has just announced a new self-serve TV ad-buying solution as part of [...]
Tags Ad NetworkAd ServerAd ViewabilityAgency Trading DeskAttributionBig DataBrandCross-ChannelDataData Management PlatformDemand Side PlatformDigital MarketingEuropeGermanyMarketerMedia BuyingMobileNative AdvertisingPlatformPremiumPrivate marketplaceProgrammaticPublisherSpain
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes USD$60m in funding; AppNexus partners with Le Figaro; Moat uses funding for developing new metrics; and ClicksMob and AppGrade merge.
Mediengruppe RTL Deutschland to acquire SmartClip
Mediengruppe RTL pushes its video marketing arm. The company has just announced the takeover of a 93.75% share in online video marketer SmartClip. RTL [...]
Tags Ad ServerAd VerificationAd ViewabilityAdvertiserBig DataDataDemand Side PlatformDisplayEuropeGermanyIsraelmeasurementMobileMobileOnline videoPerformance MarketingProgrammaticProgrammatic VideoPublisherTrading DeskVideoViewability
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics 360 Suite; Live ad insertion for Sky Go Linear; Rubicon Project and Mediaocean partner up; M&C Saatchi Mobile use Drawbridge; and Adyoulike goes in-feed native.
Google launches Analytics 360 Suite
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue; Tom Bowman joins IO; Opera becomes Chinese; Improve Digital invests and expands; LinkedIn retires its ad network; and Time Inc. acquires Viant.
Criteo raked in USD$1bn revenue in 2015
The last year could not have been better for Criteo, the company’s Q4 financial report reveals. While the fourth quarter [...]
Isobar China Partners With UnionPay to Co-develop DMP & DSP; GroupM Galvanises AU Publishers to Improve Viewability
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Isobar China partners with UnionPay to develop DMP & DSP; GroupM galvanises AU publishers in bid to improve viewability; J. Walter Thompson & Mirum launches social unit in Singapore; 37% of AU mobile consumers will accept ads for rewards; Mindshare appoints APAC investment chief; and Taiwan’s Appier gets chief data scientist.
Isobar China partners UnionPay to develop DMP [...]
Tags Ad SpendAd ViewabilityAdvertiserAgencyAnalyticsAPACAustraliaBehavioural TargetingBig DataChinaDataData Management PlatformDemand Side PlatformfraudMarketerMobileProgrammaticPublisherSingaporeSocial MarketingSoutheast AsiaViewability
China’s largest DSP believes its local partnerships and strong knowledge of the local market mean it can deliver a higher level of service compared to Google, which it considers its archrival.
iPinYou, which last month announced it had restructured to “return” to the Chinese market, is aiming to tap the lucrative cross-border marketing industry. Founded in 2008, the company just raised CN¥500m (£52.4m) in a round of financing led by [...]
When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged USD$21.5m funding from the Scandinavian Pension Fund, Danica.
In this Q&A with ExchangeWire, Adform co-founder and CEO Gustav Mellentin explains why the funding match with Danica is a long-term one, where Automated Guaranteed is going and how data protection is becoming increasingly important for the ad tech provider.
ExchangeWire: The bulk of your new USD$21.5m funding will [...]