Demand Side Platform

  • Now & Next: Fake News

    Fake news is a hot topic across the globe. The concept of fake news is particularly pertinent and discussions focus on genuinely falsified news and genuine news that is claimed to be fake for personal or company gains. This issue of ExchangeWire’s Now & Next looks at the problems fake news is creating for media professionals, and what (if anything) needs to be done to address them. The prevalence of fake news Fake news is affecting a large proportion [...]

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  • CtrlShift Rebuke Market Players Who Oversell, Tout Own Integrated 'Hub'

    Adtech players who claim to have silver bullets should be prepared to demonstrate their products are original and able to function as claimed.

    Rene Menezes, who is co-founder and sits on the board of directors at CtrlShift, says that, while many of these tools can get the job done, their capabilities are overstated and do not match up to how they are pitched. In a LinkedIn post last month, Menezes says as much: “I call bullshit on several players in [...]

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  • Follow the Market: Why Mobile’s Future is on the Demand Side

    There was a time, not too long ago, when venture capital flowed freely into the ad tech space and vendors didn’t have to work too hard to demonstrate a unique value proposition. At the time, investors looked at both the supply side and the demand side as almost interchangeable opportunities to find growth in ad tech; especially if the players involved could make a credible case that their technology had something to offer in the fast-growing mobile arena. In this [...]

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  • MobFox Establish Data Points in APAC; GroupM Acquire MediaCom India

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MobFox establish data points in APAC; GroupM acquire MediaCom India; Light Reaction go to Hong Kong; Postr eye APAC expansion; Dentsu bring Amplifi to New Zealand; and new hires at WPP agencies.

    MobFox establish data points in APAC

    Matomy have set up new servers in Asia for MobFox, creating data endpoints in the region to support their expansion plans.

    The [...]

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  • Ve Interactive Launch New Programmatic Video Solution, Following Optomaton Purchase

    Today (9 December) ExchangeWire exclusively announce the launch of a new programmatic video solution from Ve Interactive to deliver seamless brand experiences and drive performance for its 10,000 clients globally.

    In September 2016 Ve Interactive, the UK-based conversion and digital advertising company, with offices in 36 countries, announced the acquisition of Optomaton, an independent DSP, specialising in video, for €5.13m (£4.02m).

    Adding a video DSP to Ve Interactive’s existing technology stack will allow the technology platform to programmatically [...]

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  • Mobile Programmatic Growing but APAC Ecosystem Still Falls Short

    Mobile programmatic adoption appears to be growing in Asia-Pacific; but the region is still struggling to cope with an infrastructure that is fundamentally different from other media and that requires different capabilities and skillsets.

    In an interview with ExchangeWire, Jayesh Easwaramony, InMobi’s Asia-Pacific vice president and general manager, noted that advertisers turned to mobile ads to build brand awareness or drive performance outcomes, such as app installs, lead generation, and website traffic. In fact, performance-based advertising, especially app installs, account for [...]

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  • China Needs DSPs That Are Independent of Publishers

    There is much confusion muddling China’s ad tech market and shaking marketers’ confidence in programmatic, which can only be resolved with transparency and clarity about the benefits that a robust system can bring to the local industry.

    Speaking to ExchangeWire in a phone interview, iPinYou’s co-founder and CEO Grace Huang revealed that some market players were taking advantage of misconceptions and positioning themselves as DSPs or DMPs, but lacked the ability to deliver in terms of performance.

    “That’s destroying the market, [...]

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  • TV Leading Ad Platform in Mongolia; Agency Startup Eyes Vietnam Market

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV leading ad platform in Mongolia; Agency startup eyes Vietnam market; comScore to offer digital measurement in Indonesia; Essence opens up in India; and The Trade Desk hires former PubMatic APAC exec.

    TV leading ad platform in Mongolia

    TV is the dominant advertising platform in Mongolia; although, online and social are growing rapidly and remain largely untapped.

    According to a [...]

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  • TubeMogul: China Marketers Misguided by Local DSP Players

    With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up unaware about where, or how, their dollars are being spent.

    Amid this environment, company executives from TubeMogul are urging marketers in the country to better understand what programmatic can do for them and the need for transparency.

    The ad tech vendor last week officially announced its presence in China, where it operated a sales outfit in Shanghai as well as an engineering [...]

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  • The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent’s digital-only success; New market transparency tools by AppNexus; Adelphic and Grapeshot integrate; Sizmek and Fuisz work on ‘hot spots’; and Index Exchange powers Time Inc. header bidding. 

    The Trade Desk goes public

    Demand-side platform provider The Trade Desk is preparing for their IPO. In the course of admission to listing, [...]

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