There’s been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with AOL and AppNexus playing their part. In this piece, ExchangeWire will leverage its industry-leading analysis team to ask what this ultimately means for Microsoft, as well as join the dots between the manoeuvring.
The big news item for this week is that AOL and Microsoft have announced a deal – meaning AOL will assume responsibility for all of Microsoft’s display, mobile, and [...]
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Six months after its formal launch, ExchangeWire Research has increased its headcount with the appointment of its first full-time research analyst, Anya Fenge-Davies. Fenge-Davies joins head of research and analysis Rebecca Muir and will assist in the rollout of the new division.
Regular readers of ExchangeWire will know that over the last few months Muir has been busy setting up a new division that focuses on the ad tech and martech sectors. ExchangeWire Research is focused on providing advertising, marketing, and [...]
Rubicon Project is furthering its automated guaranteed push, post the purchase of iSocket and Shiny Ads, with the dual announcement of its Guaranteed Orders UK launch, plus the appointment ex-Guardian and CBS Interactive executive Steve Wing to head it up.
Rubicon first launched Guaranteed Orders in the US earlier this year, following the purchase of both Shiny Ads and iSocket for an estimated $30m late last year, and has since secured 20 premium publishers as partners, including: Condé Nast, Daily Mail, [...]
Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least), but the success of this transition relies on the quality of the data at its disposal. ExchangeWire garners insights from last week’s big data conference I-COM, as well as recent industry debates to assess the market’s attitude towards this trend.
Digital marketing, and the ad tech sector in particular, has become renowned for buzz phrases since its very inception, and ‘big [...]
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ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In this week’s edition: Facebook extends LiveRail to mobile apps; AOP strikes publisher alliance powered by AppNexus; Digital strikes parity with offline spend in the UK; Programmatic accounts for 45% of display; StickyADS appoints EMEA chief.
Facebook extends LiveRail to include in-app mobile display Facebook has opened another front with Google with the extension of its LiveRail video supply-side platform (SSP) to support [...]
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Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance – or co-op – that is to be powered by AppNexus, which has several of the UK’s tier-one publishers as founding members.
EW: What does the new set-up look like, and what publishers are in the alliance? TF: At launch, the AOP Premium Publisher Alliance will include inventory and audience data from Telegraph Media Group, Time Inc., Haymarket Media Group, Dennis Publishing Ltd, Auto Trader, Future Plc, Sift [...]
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eBay Advertising has announced the creation of a ‘channel agnostic’ agency sales team offering increased scope for automated media buying following lessons learned during its ‘Programmatic Only Week’. This comes just a day after AppNexus revealed it bought Yieldex to facilitate the rise of programmatic direct.
The online retail giant’s advertising arm today (19 March) announced plans to change the focus of its agency sales team offering media buyers a more flexible way to purchase its inventory, and will be headed [...]
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ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week’s edition: Asda preps ad exchange launch; Shazam rated as Britain’s first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies to move on fraud, and ad tech firms’ EMEA appointments.
Asda preps ad exchange launch
UK-based Asda this week announced it is poised to launch its own ad exchange next year, bringing the Walmart-owned retailer into direct competition with [...]
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Australian Publishers form premium advertising exchange, powered by AppNexus, to create a competitive marketplace and achieve scale in mobile display.
Fairfax Media and Mi9 recently announced the formation of the Australian Premium Advertising Exchange (APEX), a joint venture company under the leadership of Pippa Leary, CEO (pictured below, right), designed to bring a broad and premium mobile programmatic offering to the Australian market.
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which is now available with host of new features, after an earlier trial this year.
FAN lets marketers deliver, and measure, in-app mobile ads outside of the Facebook network using the same targeting and measurement features they do within the social network.
Ads delivered by the Audience Network come in three varieties — banner, interstitial and [...]
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