ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new messaging app; Facebook integrate with third-party measurement platforms; 500m Yahoo accounts hacked; and FastPay receive growth funding.
IPO of The Trade Desk on NASDAQ
When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to test header bidding. The behemoth is entering the fray to challenge Google’s DoubleClick and expand its Audience Network. ExchangeWire ask industry experts to weigh in.
Header bidding has been around for a couple of years and during that time has gone from zero to hero among many publishers. In [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires LiquidM; Lower ad fraud rates for Media iQ; New Finnish publisher alliance uses Adform platform; and The Trade Desk appoints new CMO.
EU Proposes that Google/Facebook Pay Publishers
The EU is stepping into the breach for publishers. According to a report by the Guardian, the EU is proposing new rules which [...]
Tags Ad Exchangead fraudAdvertiserAnalyticsautomated guaranteedBrand SafetyDigital MarketingEuropeFacebookGermanygoogleMarketerMarketing TechnologymeasurementNative AdvertisingProgrammaticProgrammatic GuaranteedPublisherPublisher ExchangetransparencyUK
Last week Facebook propelled itself to the centre of the never-ending ad block debate. The social network announced its decision to circumvent ad block technology by making ads indistinguishable from user-generated content, in a bid to protect desktop ad revenues. With Facebook’s 1.7 billion users, it is the largest publisher to date to take such a tough stance against ad blockers; and the move has certainly sparked debate. ExchangeWire spoke to some industry [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding solution by AppNexus; Less ad blocking in Germany; Solid quarter for YuMe; and Pixalate partners with MobFox.
Facebook take anti-ad-block measures
Facebook want to protect their ad revenue, at the risk of putting off their users. The social network is planning to make ads look indistinguishable from user content in a bid to hamper ad-blocking technology.
The network, thus, [...]
Undertone Partners with Facebook Canvas for Cross-device Retargeting: Q&A with Rob Garber, MD EMEA, Undertone
High-impact advertising, as the name suggests, is designed to capture user interest by means of interactivity, or just sheer size. Facebook got in on the mobile act, launching Canvas and Undertone recently announced a partnership with them to introduce cross-device retargeting capabilities for the ad format. ExchangeWire speak exclusively with Rob Garber (pictured below), MD EMEA, Undertone about what value the partnership will bring to Canvas and how cross-device retargeting will actually work.
ExchangeWire: What [...]
Yesterday (4 August) Tremor Video, Inc. (NYSE:TRMR) announced strong financial results for the quarter ended 30 June, 2016. The company achieved 22% growth year-on-year, the majority of growth coming from programmatic.
– Revenue of USD$37.1m (£28.25m), down 12% year-on-year – Total Spend of USD$54.7m (£41.65m), up 19% year-on-year – Gross profit of USD$17.2m (£13.10m), down 4% year-on-year – Net loss of USD$5.9m (£3.81m); net loss per share of USD$0.11 (£0.08)
“This quarter we achieved a number of our strategic goals, including signing several key agency [...]
Facebook’s average revenue per user is now USD$3.82 (£2.90); with 1.71bn monthly users, the social giant nets a cool USD$6.44bn (£4.88bn) in total revenue.
Yesterday (26 July) Facebook, Inc. (NASDAQ: FB) reported earnings for the quarter ended 30 June, 2016. Earlier this week (25 July) Twitter, Inc. (NYSE: TWTR) announced earnings for the same fiscal quarter. Facebook grew revenue by 59% year-on-year (YOY), favourable compared to Twitter, that announced its YOY revenue growth sunk to 20% from 60% a year ago.
Facebook report [...]
Publishers are experiencing an ongoing period of transition, with Facebook being one of the main drivers of it. Ad tech, explains Mihai Fanache (pictured below), CEO, thenewsroom.io, needs to step in. Here, Fanache tells ExchangeWire that the publishers of tomorrow need to become programmatic platforms to allow them to compete with the likes of Facebook.
The world seems to be waking up on the wrong side of the bed lately. It’s like a hangover, but [...]
Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers off in Asia-Pacific, who then prefer to work on proven platforms – even if this means perpetuating the presence of walled gardens.
For one, there were still major issues on the mobile front and agencies were not always able to come up with workable solutions for their clients, noted Janice Chan, Asia-Pacific senior director of digital marketing at Starwood Hotels [...]