In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Instagram mobile ads to snap up $595m; APAC brands must meet customers on mobile; Australia leads global programmatic industry; GroupM shuffles SEA leadership positions; and ExchangeWire seeks participants for DMP survey.
Instagram mobile ads to snap up $595m
Instagram is projected to generate US$595m in mobile ad revenue globally this year, with spending fuelled by improved targeting capabilities [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Mobile device hijacking costs advertisers $857m; 333% increase in rich media ad spend; mobile apps account for majority of traffic; and Instagram global revenue reaches $595m.
Fraudsters strike again
AOL Eyes Millennial Media in $300m Swoop; Google's Programmatic Brand Spend Nears 3/4 of Total Budget
In this week’s ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google’s programmatic brand spend nears three-quarters of total budget; TubeMogul publishes “cheat sheets”; and Speculation over next Twitter CEO.
AOL & Millennial Media $300m Deal Mooted
Just weeks after it was purchased by US mobile operator Verizon Wireless, AOL is reportedly in talks to buy mobile advertising specialist Millennial Media with a price tag of $300m, touted by sources allegedly close to the negotiations.
The talks first began [...]
Delegates at this year’s ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need for open data systems to drive the development of programmatic in the region.
Matt Harty, Asia-Pacific senior vice president of The Trade Desk, kicked off the day’s discussions with an overview of the region’s programmatic landscape, painting a bright picture in which the platform was seeing higher growth rates than any other segments in the ad [...]
Tags Ad ServerAd VerificationAd ViewabilityAdvertiserAgencyAnalyticsAPACAttributionAudience BuyingBehavioural TargetingBig DataBrandCross-ChannelDataData OptimisationFacebookMarketermeasurementMedia BuyingMobilePerformance MarketingPrivacyProgrammaticPublisherRetargetingSingaporeSoutheast Asiatrading models
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic.
Germany has two conferences focused exclusively on programmatic – one of which is a joint venture between ExchangeWire and Adzine, for full disclosure. Both have been going now for nearly five years. It’s quite incredible really given how slow the market has been in the area of automated buying and selling during that time, in Germany.
The volumes of inventory being traded this way remain [...]
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Ahead of AppNexus’ series of events to be held in London later this week, Brian O’Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first developer event, live data log streaming to help enable real-time business decision-making, and the prevailing dynamics of the ‘ad tech power game’.
EW: You are about to host what you’ve billed as the first-ever ad tech developer conference – AppNexus Optimise – what level of attendee are you expecting, and [...]
China’s Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need to set up a separate infrastructure to resolve these issues, advises Tim Koschella, CEO and co-founder of AppLift.
In this Q&A with ExchangeWire, Koschella dishes out some interesting insights on the different challenges market players such as AppLift face in Asia-Pacific, how DSPs should address the region, and why Facebook should create an open platform for data access.
EW: Let’s start with [...]
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Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as cautious when it comes to embracing the programmatic media-buying revolution.
However, the ADTRADER Berlin Conference hosted today (2 June) will see hundreds of the industry’s delegates assemble to debate ways to spur the market further. This will involve addressing key themes including: yield optimisation; transparency; and taking programmatic beyond display.
Tags Ad TradingAd ViewabilityAd VisibilityAdvertiserATSBrandClick FraudDataDisplayEuropeFacebookGerman Sales HouseLocalmeasurementMedia BuyingPrivacyProgrammaticprogrammatic tvPublishertrading modelstransparency
Verizon Wireless’ purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion price-tag, but also how it symbolises the attempted re-emergence of telco operators in the digital advertising game; which is valued at $600bn per year. ExchangeWire analyses how the worlds of telecoms and ad tech are starting to collide; as well as previewing some of the conflicts this may cause, as advertisers look to take their [...]
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Dave Hendricks, LiveIntent president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end of probabilistic targeting.
If you are old enough, or an aficionado of board games, you might have heard of Battleship. This staple of childhood was an analog, old-fashioned game that didn’t involve consoles, required no electricity, and relied on person-to-person sonar.
Battleship was probabilistic. You would try to guess the coordinates and triangulate based on the shape of the ships. Once you figured out [...]
Tags Ad VerificationAd ViewabilityAd VisibilityAdvertiserAudience BuyingBehavioral TargetingBehavioural TargetingBig DataBrandConnected TVCross-ChannelDataData OptimisationDigital MarketingFacebookgoogleMarketerMedia BuyingMobileMobile DisplayOnline MarketingOnline videoTVUSAVendorVideoViewability