ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In this week’s edition: Facebook extends LiveRail to mobile apps; AOP strikes publisher alliance powered by AppNexus; Digital strikes parity with offline spend in the UK; Programmatic accounts for 45% of display; StickyADS appoints EMEA chief.
Facebook extends LiveRail to include in-app mobile display Facebook has opened another front with Google with the extension of its LiveRail video supply-side platform (SSP) to support [...]
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Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers.
I suspect we all have a select group of friends that seem to appear disproportionately on our Facebook feeds. Their updates garner dozens of likes and the content they post gets plenty of shares and comments. Clearly the creative minds at Facebook have taken note of these influential users and have been busy working out what value their activity can bring to the company. The answer came [...]
Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to integrate Facebook Product Ads.
The announcement last week from Facebook on its new Product Ads has certainly added fuel to the proverbial fire that is raging between media commentators on who will dominate the future of online retail advertising: Facebook or Google. The fact is, given the scale of Facebook’s user base, and its growing dominance of both mobile display and desktop [...]
Mobile World Congress has arrived, with the mobile industry’s biggest names all headed off to Barcelona. The event is still largely the domain of ‘legacy’ businesses from the sector. Barring a few exceptions, mobile advertising is a minority interest at the show. ExchangeWire examines efforts to increase the profile of the advertising industry at the show.
The 2015 installment of the event is barely a morning old, and the industry’s largest device manufacturers (Samsung, LG and Huawei) have [...]
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company’s latest ‘advertising cloud’ service, and how his company aims to offer value to advertisers from what was once the largest social network in the world, especially given the white-hot competition from Facebook.
Remember the good old days of the internet 10 years ago? When broadband access was still a relative novelty, and we were all comparing polyphonic ringtones on our Nokia (N-something, or whatever) and Motorola [...]
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ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition: Facebook takes the battle to Google, this time on Product Listing Ads; Criteo continues to see strong gains; LinkedIn’s ad tech play; AOL’s cross-screen push; Agencies still struggle with mobile. More Facebook vs Google
Facebook this week announced a retargeting tool Facebook Product Ads, helping businesses target specific audiences within the social network, adding fuel to the fire of who will dominate [...]
Gareth Davies, AdBrain, CEO, and ExchangeWire columnist, reflects on some of the latest quarterly results from some of the digital advertising industry’s biggest names, and explores what they tell us about the contemporary ad tech landscape.
The industry’s biggest names have released their latest quarterly earnings, and the ad/martech land is collectively scratching its head wondering what it all means?
The universally welcome answer to that question is that tech is officially hot! We need only look at Apple, which recently announced [...]
Chris Bourke, Qriously, commercial director, EMEA, asks if ‘opinion leaders’ responsible for positively spreading information about programmatic advertising have delivered on their self-appointed brief.
Everett Rogers famously argues that diffusion is the process by which an innovation is communicated over time among the participants in a social system. He stressed the importance of opinion leaders – those high in socio-economic status and cosmopolitan nature – as critical in spreading information about an innovation.
So let’s take a look at what [...]
In his weekly missive, Ciaran O’Kane, ExchangeWire, CEO explains how Facebook’s increasing forays into the ad tech sector is where ‘the rubber meets the road’ for the social network’s masses of data on its billion-plus users.
Advertising technology is the blood and guts of content monetisation on the internet. For most, it is unglamorous and bereft of the perceived sexiness of high-level agency machinations – the antithesis to the celebrity-type news cannon fodder that permeates the mainstream trades.
For those [...]
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ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week’s edition: Google misses Wall Street forecasts; Facebook’s mobile revenue nears 70%; Apple posts historic results; Guardian News & Media announces overhaul, Mediamath appoints new co-presidents.
Google misses revenue forecasts
Google this week announced its financial results for the last quarter of 2014, with revenues of $18.1bn for the period, plus annual revenues [...]