ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP’s multi-billion ad spend on Google; Alliance between Rubicon Project and AdMore; and ISBA’s Bob Wootton to step down.
Strategic investment into DataXu by Sky
UK-based pay-TV provider Sky has made a USD$10m (£7m) investment in analytics provider DataXu. “This investment will help us develop a [...]
Tags Ad NetworkAd SpendAudience Buyingautomated guaranteedDigital MarketingEuropeFacebookMobileMobileMobile Ad NetworkNative AdvertisingProgrammaticProgrammatic Guaranteedprogrammatic tvPublisherRTBStrategic InvestmenttransparencyViewabilityYield Optimisation
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC search ad spend up 13%; India and China fastest growing ad markets; Facebook launches immersive mobile ads in AU; and Tencent inks Dentsu partnership in China.
APAC search ad spend up 13%
Search advertising expenditure in Asia-Pacific climbed 13% in the third quarter this year, over the same quarter 2014, and 7% over the previous quarter.
The region’s growth [...]
This week’s Latin American roundup brings news about one of the biggest print media publishers in Brazil, Abril Group, who has recently partnered with Google to boost programmatic model in their titles’ websites; MediaMath and Predicta’s deal to combine their portfolio; the launch of Facebook’s Instant Articles in the region; and Rubicon’s great expectations in Latin America in 2016 — including another publisher co-op.
If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data enough? Kevin Tan, CEO, Eyeota, looks at the future.
Programmatic has emerged from the outer echelons of the ad-tech world and taken its place on advertising’s main stage. The industry is now on board with what the experts have known all along – that programmatic’s real-time audience insights are the best foundation for effective campaigning. The shift from niche to normal [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Self-serve Instagram campaigns roll out in AU; China online ad spend climbs 42%; Malaysia’s Axiata buys out India’s Komli; and IAB CEO urges AU to fix ad fraud.
Self-serve Instagram campaigns roll out in AU
Omnicom Media Group (OMG) said it launched two Instagram self-serve ad campaigns in Australia for two clients, McDonald’s and Qantas.
The agency said it [...]
Tags Ad ViewabilityAdvertiserAgencyAnalyticsAPACAudience BuyingAustraliaBehavioural TargetingBrandChinaClick FraudCross-ChannelFacebookIndiaMedia BuyingMobileProgrammaticPublisherself-service platformSoutheast AsiaViewability
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Instagram mobile ads to snap up $595m; APAC brands must meet customers on mobile; Australia leads global programmatic industry; GroupM shuffles SEA leadership positions; and ExchangeWire seeks participants for DMP survey.
Instagram mobile ads to snap up $595m
Instagram is projected to generate US$595m in mobile ad revenue globally this year, with spending fuelled by improved targeting capabilities [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Mobile device hijacking costs advertisers $857m; 333% increase in rich media ad spend; mobile apps account for majority of traffic; and Instagram global revenue reaches $595m.
Fraudsters strike again
AOL Eyes Millennial Media in $300m Swoop; Google's Programmatic Brand Spend Nears 3/4 of Total Budget
In this week’s ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google’s programmatic brand spend nears three-quarters of total budget; TubeMogul publishes “cheat sheets”; and Speculation over next Twitter CEO.
AOL & Millennial Media $300m Deal Mooted
Just weeks after it was purchased by US mobile operator Verizon Wireless, AOL is reportedly in talks to buy mobile advertising specialist Millennial Media with a price tag of $300m, touted by sources allegedly close to the negotiations.
The talks first began [...]
Delegates at this year’s ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need for open data systems to drive the development of programmatic in the region.
Matt Harty, Asia-Pacific senior vice president of The Trade Desk, kicked off the day’s discussions with an overview of the region’s programmatic landscape, painting a bright picture in which the platform was seeing higher growth rates than any other segments in the ad [...]
Tags Ad ServerAd VerificationAd ViewabilityAdvertiserAgencyAnalyticsAPACAttributionAudience BuyingBehavioural TargetingBig DataBrandCross-ChannelDataData OptimisationFacebookMarketermeasurementMedia BuyingMobilePerformance MarketingPrivacyProgrammaticPublisherRetargetingSingaporeSoutheast Asiatrading models
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic.
Germany has two conferences focused exclusively on programmatic – one of which is a joint venture between ExchangeWire and Adzine, for full disclosure. Both have been going now for nearly five years. It’s quite incredible really given how slow the market has been in the area of automated buying and selling during that time, in Germany.
The volumes of inventory being traded this way remain [...]
Tags Ad TradingAdvertiserAgencyAgency Trading DeskAudience BuyingBrandDigital MarketingDisplayEuropeFacebookGerman Sales HouseGermanygoogleMarketerMarketing TechnologyMedia BuyingMedia ValuationProgrammaticRTBStackStrategic Investment