ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters for Facebook and WPP; ISBA calls for transparency; Xaxis appoints Harcus as UK MD; LiveRamp enters UK and FR markets; Unlockd receives funding; Voluum launches martech suite; and Apple considers paid search for App Store.
Show of force in Facebook and WPP quarterly reviews
While Google and Apple disappointed in recent earning calls, Facebook and WPP are on a high. Facebook’s earnings [...]
Growth in video advertising is gaining momentum, but one of the barriers has always been the lack of integration between video platforms, resulting in a cumbersome effort of running separate campaigns across multiple platforms to effectively reach target audiences. ExchangeWire speaks exclusively with Mauricio Leon (pictured below), commercial director, TubeMogul, about becoming an official Facebook marketing partner and what this step means for increased interoperability across the video industry.
ExchangeWire: On 31 March, it was announced that TubeMogul have become an [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose again against Adblock Plus; Video ads for Facebook Instant Articles; AMP-compliant header bidding solution by Rubicon Project; and LiveRail’s past and future.
Adblock Plus wins court case
A slap in the face for publishers? In an action taken against Eyeo, the makers of Adblock Plus, a district court in Southern Germany has ruled that the distribution of adblocking software is legal. The [...]
Tags ad blockingAd NetworkAd ServerDigital MarketingDisplayEuropeFacebookGermanygoogleMobileMobileMobile Ad NetworkNative AdvertisingOnline videoPlatformPrivate marketplaceProgrammaticProgrammatic VideoPublisherVideo
This week, the digital market in Latin America was marked by the arrest of Diego Dzodan, VP LATAM, Facebook, for not complying with the local regulation of WhatApp’s data disclosure to a Court in the northeast of the country. Moreover, the LATAM weekly RoundUp brings the numbers of Latin American usage of social media — which should represent 36% of all Facebook’s use by the end of the year; and the importance of Brazilian mobile market to Optimise’s results in [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow merges with Spanish ADTZ; RNTS buys Inneractive; EU releases more details on ‘Privacy Shield’; UK cultural secretary slams ad blocking; Facebook faces German anti-trust proceedings; Walczak joins Light Reaction; and Springer posts digital growth.
Glow acquired by ADTZ
London-based Glow has been acquired by ADTZ. The Spanish social media advertiser and the digital media firm are refirming as Adglow [...]
In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was less known about LiveRail was that it also housed an ad server. In January 2016, Facebook announced that it would no longer be accepting any new customers to it. This came a couple of months after Facebook shut down approximately one-third of its ad [...]
Sponsored Data Service Launches in Southeast Asia; Singapore Social Analytics Firm to Offer Facebook Topic Data
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Sponsored data service launches in Southeast Asia; Singapore social analytics firm to offer Facebook topic data; CPMs dip as inventory grows in SEA; Consumers will leave brands after bad experience; Adara opens Hong Kong & Japan offices; and Mindshare hires new head for Japan & Korea.
Sponsored data service launches in Southeast Asia
Syntonic has announced plans to [...]
Tags Ad SpendAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioural TargetingBig DataCross-ChannelDataFacebookJapanMarketerMedia BuyingMobilePublisherSingaporeSocial MarketingSocial TargetingSoutheast Asia
This week’s Latin American RoundUp brings you the recently announced partnership between Ibope DTM and the Brazilian SPC, which will launch a new data platform with consumer and credit data in the country; new data about the wearables market in Latin America, which seems to have woken up after years unnoticed by mobile users; and finally some numbers of social media usage during the carnival, a five-day holiday that generated millions of interactions and social network’s audience.
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP’s multi-billion ad spend on Google; Alliance between Rubicon Project and AdMore; and ISBA’s Bob Wootton to step down.
Strategic investment into DataXu by Sky
UK-based pay-TV provider Sky has made a USD$10m (£7m) investment in analytics provider DataXu. “This investment will help us develop a [...]
Tags Ad NetworkAd SpendAudience Buyingautomated guaranteedDigital MarketingEuropeFacebookMobileMobileMobile Ad NetworkNative AdvertisingProgrammaticProgrammatic Guaranteedprogrammatic tvPublisherRTBStrategic InvestmenttransparencyViewabilityYield Optimisation
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC search ad spend up 13%; India and China fastest growing ad markets; Facebook launches immersive mobile ads in AU; and Tencent inks Dentsu partnership in China.
APAC search ad spend up 13%
Search advertising expenditure in Asia-Pacific climbed 13% in the third quarter this year, over the same quarter 2014, and 7% over the previous quarter.
The region’s growth [...]