In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was less known about LiveRail was that it also housed an ad server. In January 2016, Facebook announced that it would no longer be accepting any new customers to it. This came a couple of months after Facebook shut down approximately one-third of its ad [...]
In this week’s ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad tech scene; German court case points trouble ahead; ATS Paris shines light on the way ahead.
Mobile continues to disrupt
This week saw the two biggest names in online advertising reveal their first quarter results with Google reporting $17.3bn in revenue – up 12% year on year – and Facebook claiming quarterly revenues of $3.54bn – an increase [...]
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In this week’s edition: Facebook extends LiveRail to mobile apps; AOP strikes publisher alliance powered by AppNexus; Digital strikes parity with offline spend in the UK; Programmatic accounts for 45% of display; StickyADS appoints EMEA chief.
Facebook extends LiveRail to include in-app mobile display Facebook has opened another front with Google with the extension of its LiveRail video supply-side platform (SSP) to support [...]
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ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition: Facebook takes the battle to Google, this time on Product Listing Ads; Criteo continues to see strong gains; LinkedIn’s ad tech play; AOL’s cross-screen push; Agencies still struggle with mobile. More Facebook vs Google
Facebook this week announced a retargeting tool Facebook Product Ads, helping businesses target specific audiences within the social network, adding fuel to the fire of who will dominate [...]
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things ad tech, mar tech and programmatic
Advertising technology is the blood and guts of content monetisation on the internet. For most, it is unglamorous and bereft of the perceived sexiness of high-level agency machinations – the antithesis to the celebrity-type news cannon fodder that permeates the mainstream trades.
For those actively knee-deep in it, however, we know how essential advertising technology is to making money in digital.
Those companies [...]
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Mona Parmar, Glow VP of global operations examines some of the key trends to look out for on the world’s largest social network in the coming year.
Facebook’s earnings announcement for the full year 2014 feels like the perfect opportunity to look ahead to how we view advertising on the world’s largest social network evolving in 2015. Here are the three key trends we at Glow Digital Media suggest watching from an advertising perspective in 2015 on Facebook:
Video advertising on [...]
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week’s edition: Asda preps ad exchange launch; Shazam rated as Britain’s first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies to move on fraud, and ad tech firms’ EMEA appointments.
Asda preps ad exchange launch
UK-based Asda this week announced it is poised to launch its own ad exchange next year, bringing the Walmart-owned retailer into direct competition with [...]
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Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas from Microsoft, and this year it caused a stir in the market by unveiling the improved offering promising “people centred” approaches to cross-device marketing. As a result, market observers are now billing the social network as a potential rival to Google’s DoubleClick in terms ad tech.
Speaking at ExchangeWire‘s ATS Paris event earlier this week [...]
Facebook will make its ATS debut this year in both New York and Paris to further explain its flagship ad tech product Atlas, which many have dubbed as a serious contender to Google’s ad stack. ExchangeWire caught up with Lori Goode, Facebook, head of Atlas product marketing (pictured), to initially explain the offering.
EW: What’s your reaction to advertisers’ questions over how Facebook Atlas can prove the link between Facebook users’ in-store purchases and the ads they’ve [...]
Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors it is vitally important to the company’s ‘mobile first’ future, although the subsequent investment increase caused its share price to drop, despite continuing growth.
This comes as Facebook prepares to make its debut on ExchangeWire‘s ATS New York and ATS Paris stages, where Lori Goode, Facebook, head of Atlas product marketing, and François-Xavier Pierrel, Facebook, [...]