Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which is now available with host of new features, after an earlier trial this year.
FAN lets marketers deliver, and measure, in-app mobile ads outside of the Facebook network using the same targeting and measurement features they do within the social network.
Ads delivered by the Audience Network come in three varieties — banner, interstitial and [...]
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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook’s Atlas; Quantcast buys Struq, and Affiperf’s ‘meta DSP’.
Closed ecosystem players stack up
AOL, Facebook, Google, Microsoft and a whole host of others lined up this week to present their wares at Ad Week New York, and although the announcements took place on the other side of the Atlantic Ocean, they have global implications. The net [...]
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Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising’s biggest event this this week, and a consistent theme in their messaging appears to be ‘programmatic’ and ‘cross-screen’, as the industry prepares to lay the cookie to rest.
Ad Week has kicked off in New York City, a little over a month ahead of the first ExchangeWire ATS event in the City, as well as the AppNexus Summit hosted there in [...]
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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon’s videogame move; Facebook tweeks ad offering; IPONWEB buys in Europe; Rubicon Project partners with Future; Alibaba and WPP’s telling filings.
Amazon stomps into video ad group with $1bn buy
Amazon this week agreed to acquire videogame-streaming site Twitch Interactive in a deal purported to be worth $1bn, as the ecommerce giant further attempts to shore-up its premium advertising revenues.
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ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
1. Facebook acquires LiveRail
The big news this week was Facebook’s purchase of video SSP LiveRail for an undisclosed sum with the pairing of the two indicating the social network’s desire to invest further into video and mobile.
Brian Boland, Facebook,VP of ads product marketing and Atlas, made the announcement via a
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Researchers have tipped the UK mobile advertising expenditure to pass the £2bn mark this year as companies including Twitter, and mobile operator joint venture Weve aim to challenge the hegemony of Facebook and Google in the sector.
UK mobile ad spend continues to soar and is expected to rise 96% this year to just over £2bn, up from more than £1.03bn last year, although this is amidst an overall slowdown in the digital ad market, according to eMarketer estimates published this [...]
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Facebook has announced revenues of $2.5bn for the first quarter of 2014, an increase of 72%, with mobile app install ads providing the bulk of its growth, and investors reacting positively to the results. However imminent competition for mobile app install ads from both Google and Twitter may mean the success is short-lived.
The social network reported that advertising revenue for the first quarter was $2.27bn, an 82% annual increase, with mobile advertising revenue representing approximately 59%, up from 30% [...]
Facebook tests mobile ad network 1. It’s been yet another eventful week in the ad tech industry with some of the industry’s largest names continuing to make waves, with Facebook revealing that it is testing an in-app mobile ad network with a select number of advertisers. This means that advertisers will be able to use Facebook targeting data to target mobile app users outside of the [...]
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The launch of Facebook Exchange (FBX) last year was met with considerable enthusiasm, and many in our industry rightly heralded it as a development with widespread implications for the online display ad market.
While there has been real excitement, the majority of discussion seems to have focused on retargeting through FBX, positioning the platform as the go-to place if you want to retarget. Some companies have even built their business around FBX and become specialists at retargeting through the platform.
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a somewhat negative stance on the strategy.
With the launch of newsfeed ad formats being made available to RTB, does this require a new approach as to how the paid-for element of the Facebook platform will be leveraged, perhaps pointing to the future of RTB?
ASU Gold Rush
The initial FBX launch turned into a retargeting frenzy. [...]