ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus faces defeat in another court case against Springer; Facebook Shutters FBX; Three UK announces ad blocking trial run; ADventori opens London office; and StickyADS announces programmatic guaranteed.
Impending defeat for Adblock Plus?
In the last twelve months, Eyeo has been victorious in Germany with regards to four lawsuits by publishers against ad blocking software Adblock Plus. Now things are not looking good for the Cologne-based developers. [...]
Tags ad blockingAd ExchangeAd ServerAd TechAd TradingAdvertiserautomated guaranteedBroadcasterdata privacyDigital MarketingEuropeFacebookFBXFranceGermanyMarketerMedia BuyingMobileMobileMobile Ad ExchangePremiumProgrammaticProgrammatic GuaranteedProgrammatic VideoPublisherRegulationUKVideo
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK likes programmatic video; Retargeting budgets to increase; and Mobile catches up with desktop.
UK programmatic video adoption fastest in Europe
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles ad fraud; New UK GM for Adform; and Rocket Fuel appoints international MD.
StickyADS.tv Acquired by Comcast
Comcast strengthens its activities in Europe by acquiring French video tech provider StickyADS.tv, the company has confirmed in a press release. The financial details of the deal were not disclosed.
The acquisition of the video [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Digital ad spend grew by 13.1% in 2015; Improvement in quality of online advertising; Mobile to dominate UK e-commerce; UK average CPM second-highest in Europe.
Record Spend for European Digital Advertising in 2015
Tags ad fraudAd NetworkAd SpendAd ViewabilityAd VisibilityAdvertiserAnalyticsBrand SafetyDeal IDEuropeFrancefraudGermanyItalymeasurementMobileMobileMobile DisplayPrivate ExchangeProgrammaticPublisherPublisher ExchangeViewability
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly is alive and well. The day kicked off with Ciaran O’Kane, CEO, ExchangeWire, professing his admiration for the French ad tech industry and introducing a packed agenda comprising three keynotes, five panel discussions, and two fireside chats, hearing from a wide variety of speakers, including vendors, agencies, publishers and marketers.
Throughout the day, key challenges within the digital industry were discussed [...]
The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation of programmatic, ExchangeWire speaks with David Pironon (pictured below), director of sales and operations, Smart AdServer, about publisher monetisation and the benefit of full-stack solutions.
ExchangeWire: What is the state of the digital industry, from the perspective of the publisher?
David Pironon: Digital publishers have always been under pressure from GAFA (Google, Apple, Facebook, and Amazon); but it’s even more pronounced now [...]
Marketers are often tired of hearing that they can’t operate an effective marketing strategy without properly leveraging their first-party data through a DMP technology. However, are the marketers that have jumped on board making the most of their investment? Ahead of his participation at ATS Paris next week, ExchangeWire speaks with Ghislain Lefebvre (pictured below), sales lead, Oracle DMP, about what makes a sound DMP strategy, how marketers should be maximising their data usage, and the importance of machine [...]
Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes (pictured below), MD southern Europe & MENA, Rubicon Project, talks to ExchangeWire about the growth of programmatic over the past few years and airs his frustrations about the handling of header bidding in the French market.
ExchangeWire: Programmatic monetisation covers a very broad spectrum. What does it mean to you?
Julien Gardes: First and foremost, we need to acknowledge that the programmatic industry [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online ad viewability drops across Europe; Political ads more influential on digital than on TV; Discrepancies in conversion rates between iOS and Android; and Connected TV is on the rise in China.
Online ad viewability drops
Of all surveyed European markets, the UK had the lowest viewability rate in Q4 2015, a [...]
In this week’s ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad tech scene; German court case points trouble ahead; ATS Paris shines light on the way ahead.
Mobile continues to disrupt
This week saw the two biggest names in online advertising reveal their first quarter results with Google reporting $17.3bn in revenue – up 12% year on year – and Facebook claiming quarterly revenues of $3.54bn – an increase [...]