Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly is alive and well. The day kicked off with Ciaran O’Kane, CEO, ExchangeWire, professing his admiration for the French ad tech industry and introducing a packed agenda comprising three keynotes, five panel discussions, and two fireside chats, hearing from a wide variety of speakers, including vendors, agencies, publishers and marketers.
Throughout the day, key challenges within the digital industry were discussed [...]
The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation of programmatic, ExchangeWire speaks with David Pironon (pictured below), director of sales and operations, Smart AdServer, about publisher monetisation and the benefit of full-stack solutions.
ExchangeWire: What is the state of the digital industry, from the perspective of the publisher?
David Pironon: Digital publishers have always been under pressure from GAFA (Google, Apple, Facebook, and Amazon); but it’s even more pronounced now [...]
Marketers are often tired of hearing that they can’t operate an effective marketing strategy without properly leveraging their first-party data through a DMP technology. However, are the marketers that have jumped on board making the most of their investment? Ahead of his participation at ATS Paris next week, ExchangeWire speaks with Ghislain Lefebvre (pictured below), sales lead, Oracle DMP, about what makes a sound DMP strategy, how marketers should be maximising their data usage, and the importance of machine [...]
Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes (pictured below), MD southern Europe & MENA, Rubicon Project, talks to ExchangeWire about the growth of programmatic over the past few years and airs his frustrations about the handling of header bidding in the French market.
ExchangeWire: Programmatic monetisation covers a very broad spectrum. What does it mean to you?
Julien Gardes: First and foremost, we need to acknowledge that the programmatic industry [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online ad viewability drops across Europe; Political ads more influential on digital than on TV; Discrepancies in conversion rates between iOS and Android; and Connected TV is on the rise in China.
Online ad viewability drops
Of all surveyed European markets, the UK had the lowest viewability rate in Q4 2015, a [...]
In this week’s ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad tech scene; German court case points trouble ahead; ATS Paris shines light on the way ahead.
Mobile continues to disrupt
This week saw the two biggest names in online advertising reveal their first quarter results with Google reporting $17.3bn in revenue – up 12% year on year – and Facebook claiming quarterly revenues of $3.54bn – an increase [...]
The early emergence of publisher co-ops in France underlines the appetite for programmatic display advertising in the market; although issues around audience fragmentation and the treatment of consumers’ personal data cloud the way ahead. All these issues and more will be debated today at ATS Paris as ExchangeWire probes delegates and presenters on their opinions.
According to a report from France’s Syndicat des Régies Internet [...]
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come, as media owners embrace the technology, with ad tech vendors also hoping their wares will tap into lucrative TV budgets. Ahead of ATS Paris 2015, ExchangeWire explores the prospects, including if the market is a more dynamic one than the UK?
Competition in the French programmatic video advertising space is rife, making it one of the most buoyant sectors in Europe, [...]
Tags Ad TradingAd ViewabilityAdvertiserAgencyAgency Trading DeskAnalyticsATSAudience BuyingBehavioural TargetingBroadcasterConnected TVCross-ChannelDemand Side NetworkDigital MarketingDSPEuropeFragmentationFranceMedia BuyingMobileOnline videoProgrammaticProgrammatic GuaranteedProgrammatic Premiumprogrammatic tvProgrammatic VideoPublisherRich MediaRTBTV
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some of the key market developments in the market, including his opinion on how publishers that are willing to marry technology with their traditional creative skill sets are increasingly empowered by ad tech, the folly of ‘the great data giveaway’ to walled garden providers, and how ‘programmatic TV’ is a misnomer.
Programmatic trends: a snapshot of 2015
Last year saw programmatic advertising move [...]
Nicolas Schueller, Adomik, CEO and founder, reflects on how premium publishers have histrocially struggled with the transition to becoming digital first businesses; from increasingly relying on social networks for traffic referrals, and ceding control of their user data, he also points to the potential solution whereby they can pool resources with companies undergoing similar challenges.
Co-ops appear to be a smart move for premium publishers. Premium publishers have (understandably) struggled with knowledge, insight, and tools as a result of the rapid [...]