Nicolas Schueller, Adomik, CEO and founder, reflects on how premium publishers have histrocially struggled with the transition to becoming digital first businesses; from increasingly relying on social networks for traffic referrals, and ceding control of their user data, he also points to the potential solution whereby they can pool resources with companies undergoing similar challenges.
Co-ops appear to be a smart move for premium publishers. Premium publishers have (understandably) struggled with knowledge, insight, and tools as a result of the rapid [...]
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the contemporary marketer. A week ahead of ATS Paris, ExchangeWire previews one of the event’s stand-out panels that will debate this challenge.
A recent benchmark study conducted by the IAB’s French chapter identified competency in mobile advertising as one of [...]
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this week’s edition: The countdown to ATS Paris; Mobile accounts for 23% of all digital spend; Vivendi nears Dailymotion purchase; and Facebook and WPP ink global data deal.
Key Issues facing the French programmatic sector to be debated at ATS Paris
ATS Paris is under two weeks away, taking place on 22 April, and the agenda was confirmed earlier this week, with ExchangeWire [...]
ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the key challenges facing them in the year ahead. ExchangeWire peruses the agenda and highlights some of the key topics of debate, including: programmatic trading models; the dynamism of France’s video space in Europe; plus what the future holds for publisher consortia. ATS Paris takes place on 22 April, and the agenda for the event is now live, with three [...]
Tags Ad ServerAd TradingAdvertiserAgencyATSAudience BuyingBidderBroadcasterDigital MarketingDisplayEuropeFrancemeasurementMedia BuyingOnline MarketingOnline videoPoint SolutionPremiumPrivate ExchangePrivate marketplaceProgrammaticProgrammatic GuaranteedProgrammatic PremiumProgrammatic VideoPublisherPublisher ExchangePublisher Trading DeskRich MediaSSPStackStrategic InvestmentTrading Desktrading models
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A month ahead of ATS Paris, ExchangeWire examines the French market, where publishers there were early to adopt this approach, exploring the intricacies of the co-op offering, and asks if it makes sense to have dual offerings in a single market?
Premium publishers the world over are under pressure to retain ad spend, particularly when they come up against the hugely scaled [...]
Tags Ad TradingAd VisibilityAdvertiserAudience BuyingDigital MarketingDisplayEuropeFranceMedia BuyingPerformance MarketingPremiumPrivate marketplaceProgrammaticProgrammatic GuaranteedProgrammatic PremiumPublisherPublisher ExchangePublisher Trading DeskSSPtrading modelstransparencyYield Optimisation
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition: Facebook takes the battle to Google, this time on Product Listing Ads; Criteo continues to see strong gains; LinkedIn’s ad tech play; AOL’s cross-screen push; Agencies still struggle with mobile. More Facebook vs Google
Facebook this week announced a retargeting tool Facebook Product Ads, helping businesses target specific audiences within the social network, adding fuel to the fire of who will dominate [...]
ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place across three continents, where it will help chart the progress of the programmatic advertising sector, as ad tech becomes the underpinning technology of the entire advertising industry.
The programmatic advertising sector has undergone an overwhelming 12 months, with the sector advancing from a relative fringe technology that was the subject of an elite few, to one of [...]
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and more recently has begun to foray into alternative services such as online payments (HiPay) in an attempt to reduce its reliance on the whims of the (often fickle) advertising market.
The French ad tech firm announced its latest financial results earlier this [...]
Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas from Microsoft, and this year it caused a stir in the market by unveiling the improved offering promising “people centred” approaches to cross-device marketing. As a result, market observers are now billing the social network as a potential rival to Google’s DoubleClick in terms ad tech.
Speaking at ExchangeWire‘s ATS Paris event earlier this week [...]
In the countdown to this week’s ATS Paris, ExchangeWire catches up with Fabien Magalon, La Place Media, CEO, to get his insights on the French market, plus the brand perspective on programmatic, including attempts to meet a reported skills gap in the French market, plus the need for an overhaul in regulation there.
EW: Air France will take to the ATS Paris stage this week to discuss activities with its in-house trading desk how much of an emerging trend is this [...]