ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon’s videogame move; Facebook tweeks ad offering; IPONWEB buys in Europe; Rubicon Project partners with Future; Alibaba and WPP’s telling filings.
Amazon stomps into video ad group with $1bn buy
Amazon this week agreed to acquire videogame-streaming site Twitch Interactive in a deal purported to be worth $1bn, as the ecommerce giant further attempts to shore-up its premium advertising revenues.
Tags Ad ExchangeAd NetworkAd TradingAdvertiserAgencyAgency Trading DeskAnalyticsAudience BuyingBehavioral TargetingBehavioural TargetingBidderBroadcasterCasual Social GamingCEEChinaCross-ChannelDataDemand Side PlatformDigital MarketingDisplayDSPEastern EuropeEuropeExchange NewsFacebookFacebook DisplayFBXFragmentationGamingGermanyLive StreamMarketerMarketing TechnologyMedia BuyingMedia ValuationMobileOnline MarketingOnline videoPlatformPremiumProgrammaticPublisherPublisher ExchangePublisher Trading DeskVideo
Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its lead as the most developed market in the region, although growth in Western Europe’s second-largest market (Germany), was relatively flat, according to figures released by the IAB. The figures – dubbed the AdEx Benchmark study – released today (20 May) suggest that total spend was €27.3bn with spend on mobile establish a double-digit market share for the first time, accounting [...]
Google intensifies battle for app download dollars
Facebook, Twitter and now Google are preparing to intensify competition for mobile app developers’ ad dollars, as Google this week lifted the lid on the latest addition to its AdWords product that lets advertisers more precisely target users, in the same week that Facebook announced that its app install service was the key to its fortunes.
With 33% of German consumers choosing not to engage with a website over privacy concerns, Ken Parnham, managing director, EMEA for TRUSTe, explains just how serious an issue privacy is in Europe’s biggest untapped market.
With the increase of programmatic buying and the online bidding landscape growing in the German market, more US based companies are looking to expand into Germany and take advantage of increased activity in the country’s booming online ad marketplace.
The traditional ad-tech expansion route for [...]
Ahead of next week’s Ad Trader Conference in Berlin, Jeff Green, The Trade Desk, CEO and co-founder, share his views on how adoption of programmatic trading in Europe could outpace its uptake in the US.
Ahead of next month’s Ad Trader Conference hosted in Berlin, Dimo Velev, OpenX, regional director, DACH, asks how can German publishers thrive in the era of big data given the more stringent privacy laws there, compared to the rest of Europe.
German publishing houses are notoriously risk averse, and are noted for their initial hesitance to ride this wave of innovation, although market data and anecdotal evidence suggests this is about to change.
In this piece Velev explains to [...]
With German publishers notoriously slow to embrace automated trading, Sebastian Romanus, managing director of Munich-based Adscale, discusses the merits and drawbacks of public and private ad exchanges, ahead of next month’s Ad Trader Conference hosted in Berlin.
Tags Ad ExchangeAd NetworkAd TradingAdvertiserBehavioral TargetingDigital MarketingGerman Sales HouseGermanyIndependent Trading DeskMarketerMarketing TechnologyMedia BuyingOnline MarketingPremiumPrivate ExchangeProgrammaticProgrammatic PremiumPublisherPublisher ExchangePublisher Trading DeskRTBSSP
German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of real-time advertising, but separate studies show engagement rates among online audiencesthere are well above the European average, and the tide may be about to turn in the market.
The hesitancy of German publishers to trade their premium inventory via programmatic channels is a well-documented phenomenon, but statistics from Adform’s latest [...]
Tags Ad TradingDisplayGerman Sales HouseGermanyMarketerMarketing TechnologyMedia BuyingOnline MarketingOnline videoPerformance MarketingPremiumProgrammaticProgrammatic PremiumProgrammatic VideoProspectingPublisherPublisher ExchangePublisher Trading DeskRetargetingRich MediaRTB
When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin most panels had seven-to-eight people talking up their programmatic buying and selling strategies. That’s a lot of noise to have on any stage. A lot. All participants talked about growth with many saying they are seeing a significant shift in spend into programmatic. But what is the reality?
There is little data on the market – and many of the [...]
Tags Ad ExchangeAd NetworkAd TradingATSCEEDataDigital MarketingDisplayGerman Sales HouseGermanyIndependent Trading DeskMarketing TechnologyMedia BuyingOnline MarketingPremiumPrivate ExchangeProgrammaticProgrammatic GuaranteedProgrammatic PremiumPublisherPublisher ExchangePublisher Trading DeskRTBSSPTrading Desk
Microsoft’s German arm has announced a deal with nugg.ad that will see the IT giant use improved ad targeting technology on its suite of digital services, including Xbox 360, Skype and email service Outlook.com. The deal further suggest a rapid increase in the German programmatic market – a trend predicted by ExchangeWire sources earlier this year – and also comes as Microsoft Advertising attempts to keep pace with rival platforms, such as Facebook and Google.
Both companies maintain the newly-launched [...]