India

  • Indian Marketers Can Solve Content Challenge with Machine Learning

    Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for clues.

    These tools play a crucial role in personalising customer experience, says Gulshan Verma, Times Internet’s chief revenue officer. They enable marketers to determine the best time and format to roll out and optimise communication with consumers, he explains in this Q&A with ExchangeWire.

    ExchangeWire: Last we spoke, you said Times Internet’s use of programmatic was still limited, with single-digit [...]

    Read more

  • Online Ad Spend to Hit £29.4bn in Key Asian Markets; APAC Sees Highest Growth in Mobile Ad Spend

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Online ad spend to hit £29.4bn in key Asian markets; APAC sees highest growth in mobile ad spend; Dentsu Aegis buy Singapore content marketing firm; X marks Dentsu’s media rebrand; WPP launch Hogarth Australia; and NYT bring brand content to Asia.

    Online ad spend to hit £29.42bn in key Asian markets

    Online display ad spend in China, India, Japan, [...]

    Read more


  • Unlockd Secure £17.9m for Asian Expansion; Havas Acquire Indian Wellness Ad Agency

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Unlockd secure £17.9m for Asian expansion; Havas acquire Indian wellness ad agency; News Corp unveil media-buying tool for Queensland; Eyeota join hands with Treasure Data; Sard Verbinnen open Hong Kong office; and AMAA unveil new board.

    Unlockd secure £17.9m for Asian expansion

    The Australian mobile ad platform have raised USD$23m (£17.95m) in Series B funding led by the [...]

    Read more

  • AU Agencies Want Programmatic Trust; SEA Advertisers Concern Over Lack of Programmatic Processes

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agencies want programmatic trust; SEA advertisers concern over lack of programmatic processes; AU sees growing demand for new video formats; Dentsu open VR lab in Shanghai; Tencent clock 47% growth in online ad revenue; Wunderman launch data-activation platform in India; and YouAppi opens up in Indonesia.

    AU agencies urge need for programmatic trust

    Agencies in Australia believe programmatic [...]

    Read more

  • Zenith Unveil Global Rebrand Strategy; TPG Revise Offer in Fairfax Takeover Bid

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Zenith unveil global rebrand strategy; TPG revise offer in Fairfax takeover bid; Times Internet take on Moat for viewability; Aussies going sporty on mobile; Taptica open Mumbai office; China’s iResearch launch mobile video measurement tool; and Sling & Stone swing into New Zealand.

    Zenith unveil global rebrand strategy

    The agency group have launched a new “global brand vision [...]

    Read more

  • Teneo Buy Asian Communications Agency; IAS Add 9 Asian Languages to Brand Safety Tool

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Teneo buy Asian communications agency; IAS add nine Asian languages to brand safety tool; SpotX want to bring transparency to Indonesia; WPP agency launch e-commerce practice; AU agency WiTH operate under Isobar Group; SPH rebrand content marketing unit; and Network 18 join Times publisher network.

    Teneo buy Asian communications agency

    Global consulting firm Teneo have acquired Ryan Communications, [...]

    Read more

  • APAC Publishers Gain Control with Header Bidding, but Must Mind the Pitfalls

    Header bidding offers publishers in Asia-Pacific the ability to regain control over ad-decisioning and enables them to provide access to scaled programmatic inventory. There are, however, challenges unique to certain markets in the region that publishers need to look out for. In this industry byliner, PubMatic’s Asia-Pacific director of marketing, Nigel Kwan (pictured below), explains what these are.

    Whilst it may seem to lurch from one existential crisis to another – spanning ad fraud, viewability, and walled gardens, to name a [...]

    Read more

  • India Advertisers Still Love Traditional Media; ANZ Firms Not Doing Enough for Cross-Channel Marketing

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India advertisers still love traditional media; ANZ firms not doing enough for cross-channel marketing; WE make double acquisitions to expand Asian reach; AU see lower ad bookings; Mirum buy China’s 3Ti; and Executive appointments at AppNexus & InMobi.

    India advertisers still love traditional media

    Advertisers in India are projected to spend most of their budget on traditional media, with [...]

    Read more

  • Most Marketers Want to Alter Attribution Model; Japan Ad Spend Hit £44.88bn

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most marketers want to alter attribution model; Japan ad spend hit £44.88bn; IAB AU release Invalid Traffic benchmarks; Mobile telco ad network opens up in India; Yahoo Storytellers lands in Singapore; and UnLtd unveil AU industry scheme for disadvantaged youth.

    Most marketers want to alter attribution model

    Measurement is increasingly an important focus for marketers in the region, [...]

    Read more

  • Breaking Down India's Mobile Ad Campaign Density

    How competitive are India’s app categories for advertisers and how does the country’s smartphone adoption impact the mobile ad landscape? Omri Henkin, ironSource’s Southeast Asia and India managing director, explains, in this industry byliner, and highlights challenges new advertisers may face.

    In 2014, India averaged about four billion app downloads. This figure then doubled to eight billion app downloads in 2016. Indian consumers also spent 2.5 times more time in apps than they did two years ago.

    This remarkable upsurge, driven almost [...]

    Read more