Header bidding offers publishers in Asia-Pacific the ability to regain control over ad-decisioning and enables them to provide access to scaled programmatic inventory. There are, however, challenges unique to certain markets in the region that publishers need to look out for. In this industry byliner, PubMatic’s Asia-Pacific director of marketing, Nigel Kwan (pictured below), explains what these are.
Whilst it may seem to lurch from one existential crisis to another – spanning ad fraud, viewability, and walled gardens, to name a [...]
India Advertisers Still Love Traditional Media; ANZ Firms Not Doing Enough for Cross-Channel Marketing
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India advertisers still love traditional media; ANZ firms not doing enough for cross-channel marketing; WE make double acquisitions to expand Asian reach; AU see lower ad bookings; Mirum buy China’s 3Ti; and Executive appointments at AppNexus & InMobi.India advertisers still love traditional media
Advertisers in India are projected to spend most of their budget on traditional media, with [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most marketers want to alter attribution model; Japan ad spend hit £44.88bn; IAB AU release Invalid Traffic benchmarks; Mobile telco ad network opens up in India; Yahoo Storytellers lands in Singapore; and UnLtd unveil AU industry scheme for disadvantaged youth.Most marketers want to alter attribution model
Measurement is increasingly an important focus for marketers in the region, [...]
How competitive are India’s app categories for advertisers and how does the country’s smartphone adoption impact the mobile ad landscape? Omri Henkin, ironSource’s Southeast Asia and India managing director, explains, in this industry byliner, and highlights challenges new advertisers may face.
In 2014, India averaged about four billion app downloads. This figure then doubled to eight billion app downloads in 2016. Indian consumers also spent 2.5 times more time in apps than they did two years ago.
This remarkable upsurge, driven almost [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MobFox establish data points in APAC; GroupM acquire MediaCom India; Light Reaction go to Hong Kong; Postr eye APAC expansion; Dentsu bring Amplifi to New Zealand; and new hires at WPP agencies.MobFox establish data points in APAC
Matomy have set up new servers in Asia for MobFox, creating data endpoints in the region to support their expansion plans.
With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the right audience and improve customer interaction.
They also will need to respond swiftly to market changes, such as the government’s demonetisation move and country’s increasing mobile adoption.
ExchangeWire spoke with industry executives for their insights on the Indian ad tech landscape, several of whom pointed to artificial intelligence and machine-learning as key trends to watch for this [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & India to drive APAC ad spend; Smaato eye China growth from Spearhead acquisition; Thai publishers form co-op to plug inventory gap; Rally changes to Society in Malaysia; and Dentsu lose president in employee suicide fallout.Indonesia & India to drive APAC ad spend
Indonesia and India are expected to play key roles in driving ad spend [...]
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the ad platform can provide.
They also need to realise that programmatic is more than a trading platform, says Vertoz’s founder and CEO Ashish Shah. In this industry byliner, Shah writes about the need for marketers in the country to gain a better understanding of programmatic and how they can make the ad tech platform work for [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Spotify APAC tune up programmatic campaigns; Dentsu buy Indian design studio; MEC unveil Wavemaker in China; WPP open The Store in ANZ; and AdAsia unveil Moments in Thai.Spotify APAC tune up programmatic campaigns
The music streaming service says it has rolled out programmatic campaigns across several Asia-Pacific markets, including Singapore, Hong Kong, and Australia.
Their audio inventory was available [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore retailers need contextual marketing; IAB AU set viewability benchmarks; India fastest-growing among top ad markets; TubeMogul partner with Tapad in cross-device deal; Exponential unveil Face Filter in AU; MSLGroup step into Thai via Arc; and China’s Labbrand open up in Singapore.Singapore retailers need contextual marketing to drive sales
Retailers in Singapore will need an omnichannel strategy [...]