marketing cloud

  • Oracle's Laura Ipsen on Consumer Experience & Data Overload

    Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved from Oracle’s Global Industry Solutions Group (technology solutions for retail, financial services, utilities, public sector, etc.) to Oracle Marketing Cloud as SVP and general manager, replacing Kevin Akeroyd, who left the company.

    During an interview [...]

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  • AdBlock Plus Launches SSP; New Targeting Options for Snapchat

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up.

    AdBlock Plus enters the ad sales game

    From ad blocker to SSP: AdBlock Plus moves on from whitelisting and now wants to officially sell approved ads. With an ad sales platform of their own, Eyeo is cashing in on their previous sales model: selected [...]

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  • Unprecedented MarTech M&A Values

    Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016’s report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across MarTech jumped 32%. In this piece, ExchangeWire quiz Julie Langley, partner, Results International about economic factors driving the market.    

    ExchangeWire: The Q2 2016 report reveals many upward trends. For example, unprecedented mega-M&As, several deal values greater than USD$500m (£381m), and 32% growth in public market performance across MarTech. What economic factors do you think are driving [...]

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  • Why Comparing Apples, Oranges & Potatoes is a Good Thing – For Now

    Last month, Gartner released the second Magic Quadrant for Digital Marketing Hubs and named Oracle, Adobe, Marketo and Salesforce as ‘Leaders’ in the category. 

    The four titans are joined by, among others, Marin Software, Sizmek, MediaMath and DataXu – companies that have far fewer staff, considerably less turnover and arguably much less sophisticated product suites. 

    In an effort to understand this seemingly random curation, I [...]

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  • Latest Earnings Reports Indicate Top 5 Tech Companies Will be Worth More Than USD$2 Trillion

    Strong earnings reports from Google, Microsoft, Apple, and Amazon indicate that the top five tech companies (including Facebook) will be worth more than USD$2 trillion if they can maintain the combined growth from this quarter.

    Mobile search drives Alphabet revenue

    Yesterday (October 22, 2015) the successor issuer to, and parent holding company of, Google Inc., announced financial results of Google as it existed prior to the reorganisation that became effective on October 2, 2015 for the quarter that ended September 30, 2015.

    “Our Q3 [...]

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  • Is Martech the Future of Ad Tech?

    The collision between ad tech and martech has been dubbed as “inevitable” by ExchangeWire contributors for some time; but few have explored what the fallout might be. In this piece, Vincent Potier, Captify, COO, delves deeper.

    Despite its phenomenal growth, the ad tech (advertising technology) industry is considered as the somewhat less attractive sister of martech (marketing technology).

    Recently, when ad tech does attract attention, it is sometimes for the wrong reasons: great companies that are down by 80% since their IPO; investment drying [...]

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  • The Festival of Creativity (Powered By Data)

    As the advertising industry returns to normality after a week on the Côte d’Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects on the increasing presence of AdTech and Marketing Tech at the Festival of Creativity following Oracle’s debut appearance…

    To a Cannes first-timer, you could be forgiven for leaving this year’s event wondering what it was that you’d just attended. Was it a celebration of great creative advertising? A thought leadership conference? A music festival? A tech conference?

    The answer is, [...]

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  • Microsoft Has Checked Out of the Ad Tech Business, But For Just How Long?

    There’s been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with AOL and AppNexus playing their part. In this piece, ExchangeWire will leverage its industry-leading analysis team to ask what this ultimately means for Microsoft, as well as join the dots between the manoeuvring.

    The big news item for this week is that AOL and Microsoft have announced a deal – meaning AOL will assume responsibility for all of Microsoft’s display, mobile, and [...]

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  • Google Mounts Charge Against Facebook With Cross-Screen DoubleClick Additions; Email Marketing Receives Boost with Huge Funding Round

    In this edition of ExchangeWire’s European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with investors; EU agrees data privacy timeline; Twitter fuels ongoing reform with autoplay ads.

    Google rolls out mobile support for DoubleClick

    Google’s DoubleClick Leadership Summit made headlines this week for several reasons, not least for the news that Neal Mohan, VP, display, video advertising, will remain at the company, contrary to previous reports; but, more importantly, making cross-device measurement of media exposures and [...]

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  • O'Kelley: 'I Think We're Starting to see the Whole Internet be Redefined'

    Ahead of AppNexus’ series of events to be held in London later this week, Brian O’Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first developer event, live data log streaming to help enable real-time business decision-making, and the prevailing dynamics of the ‘ad tech power game’.

    EW: You are about to host what you’ve billed as the first-ever ad tech developer conference – AppNexus Optimise – what level of attendee are you expecting, and why introduce this to the roster [...]

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