ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and UK; Lotame unlocks data; AOP and The Media Trust partner; Cloud-based SaaS-platform for SourceKnowledge; Adelphic DSP brings behaviour-centric cross-channel solution; and OpenX simplifies header bidding.
Pinterest pushes video ads
Video ads first emerged on Pinterest last autumn. Now the virtual pinboard takes the next step and introduces promoted video ads – gif-like [...]
Tags Ad Exchangead fraudAd NetworkAd ServerAd SpendAd ViewabilityAdvertiserBehavioral TargetingBehavioural TargetingBig DataCross-ChannelCross-deviceDataData Management PlatformDemand Side PlatformDSPEuropefraudHeader BiddingMarketing TechnologymeasurementMobileMobile Ad NetworkProgrammaticRTB
The progress driven by technology in the past decade is truly astonishing; but it’s easy to forget that history was full of smart ideas too. In this piece, Rob Blake, General Manager EMEA, Pocketmath (pictured below), draws comparisons between tackling drones using historical tricks and using 18th-century marketing methods to think outside the box – looking back, to drive mobile marketing forward.
Tech can breathe new life into intelligent concepts and tactics that were only half-realised in the past. It’s [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London hub; GroupM predicts USD$1 trillion global marketing spend for 2017; Factual and MediaMath partnership; Top ranking for OpenX app and inventory; More data for SpotX; and News Republic bought up by Cheetah Mobile.
Sizmek acquired by Vector Capital
Big news from ad management platform Sizmek: The ad tech provider has been acquired [...]
Marketers are becoming more involved in technology – not just understanding its value to their business, but taking ownership of it too. There seems to be a great opportunity here for agencies, or vendors, to help marketers in their quest. Enter Stack I/O. ExchangeWire speak exclusively with Ryan Kangisser and Martin Brown (pictured below), managing partners of the newly launched Stack I/O about how this new consultancy is helping brands to navigate the [...]
Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016’s report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across MarTech jumped 32%. In this piece, ExchangeWire quiz Julie Langley, partner, Results International about economic factors driving the market.
ExchangeWire: The Q2 2016 report reveals many upward trends. For example, unprecedented mega-M&As, several deal values greater than USD$500m (£381m), and 32% growth in public market performance across MarTech. What economic factors [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mixed feelings towards mobile advertising; A heterogenous look at Millennials; Cross-selling in the beauty segment; and UK marketers increasingly aware of importance of martech expertise.
50% of mobile users would prefer ‘skippable ads’
Mobile devices have become the main devices in users’ daily lives. The Numbate/Lesmobilizers study takes [...]
Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers off in Asia-Pacific, who then prefer to work on proven platforms – even if this means perpetuating the presence of walled gardens.
For one, there were still major issues on the mobile front and agencies were not always able to come up with workable solutions for their clients, noted Janice Chan, Asia-Pacific senior director of digital marketing at Starwood Hotels [...]
The UK advertising industry has entered a period of uncertainty; one, which could, and should, make industry players look at how they can ensure certain survival in uncertain times. Steve Latham (pictured below), general manager, Encore by Flashtalking, tells ExchangeWire that such disruptions can serve to create significant future value within the media industry.
During times of economic uncertainty, advertisers may have some difficult decisions to make. Even just the fear of recession can sometimes prompt kneejerk reactions to cut marketing [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Impact Radius buys Forensiq; Snapchat Partners with Oracle; Twitter targets via emojis; Partnership between Uber and Factual; and New C-level additions at Adform.
Impact Radius acquires Forensiq
A merger that creates a “marketing system with built-in fraud detection”: Impact Radius acquires Forensiq and employs their fraud detection capabilities, the DMP has announced.
“Together, the teams will focus on the development of [...]
In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media, shares with ExchangeWire a common frustration among the conference-going crowd, where an outsider’s attempts to simplify our industry solely leads to more confusion. He gives his views on how best to go about understanding our ecosystem instead.
It’s June 2016 and, seven years on, I still hear of people inserting the now ubiquitous LUMAscape into their presentations. I’ve been privy to many [...]
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