There’s been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with AOL and AppNexus playing their part. In this piece, ExchangeWire will leverage its industry-leading analysis team to ask what this ultimately means for Microsoft, as well as join the dots between the manoeuvring.
The big news item for this week is that AOL and Microsoft have announced a deal – meaning AOL will assume responsibility for all of Microsoft’s display, mobile, and [...]
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The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, mar tech and programmatic.
Germany has two conferences focused exclusively on programmatic – one of which is a joint venture between ExchangeWire and Adzine, for full disclosure. Both have been going now for nearly five years. It’s quite incredible really given how slow the market has been in the area of automated buying and selling during that time, in Germany.
The volumes of inventory being traded this way [...]
Tags Ad TradingAdvertiserAgencyAgency Trading DeskAudience BuyingBrandDigital MarketingDisplayEuropeFacebookGerman Sales HouseGermanygoogleMarketerMarketing TechnologyMedia BuyingMedia ValuationProgrammaticRTBStackStrategic Investment
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have to play at a conference where the emphasis has historically been on creativity, as opposed to tech innovation, including how the IoT will help propel the ubiquity of such technologies.
Programmatic has transformed the industry, bringing greater efficiency with real-time optimisation. However, when will programmatic move from cutting-edge to ubiquitous?
Is it when it becomes the number one priority for industry leaders? [...]
Google Mounts Charge Against Facebook With Cross-Screen DoubleClick Additions; Email Marketing Receives Boost with Huge Funding Round
In this edition of ExchangeWire’s European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with investors; EU agrees data privacy timeline; Twitter fuels ongoing reform with autoplay ads.
Google rolls out mobile support for DoubleClick
Google’s DoubleClick Leadership Summit made headlines this week for several reasons, not least for the news that Neal Mohan, VP, display, video advertising, will remain at the company, contrary to previous reports; but, more importantly, making cross-device measurement of media exposures and [...]
Tags Ad TradingAdvertiserAttributionAudience Buyingautomated guaranteedCross-ChannelDataDigital MarketingDisplaygooglemarketing cloudMarketing TechnologymeasurementMedia BuyingMobileNative Advertising
Video ad formats are widely celebrated as one of the drivers of programmatic media-buying, but just like display advertising, it too is also susceptible to the ills of fraudulent traffic. Irfon Watkins, Coull, CEO, discusses some of the issues below.
Data from independent market research company eMarketer reports that adults in the USA are watching an average of one hour and 16 minutes of digital video each day, up from just 21 minutes per day in 2011. There are several known [...]
Tags Ad TradingAdvertiserClick FraudDigital MarketingEuropeMarketing TechnologymeasurementMedia BuyingOnline MarketingOnline videoProgrammaticProgrammatic GuaranteedProgrammatic PremiumProgrammatic Video
comScore & TubeMogul Partnership to Offer APAC Audience Verification; Dentsu Aegis Network Acquires Thailand's Flexmedia
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: comScore & TubeMogul partner to offer APAC audience verification; Dentsu Aegis Network acquires Thailand’s Flexmedia; Publicis buys out Match Media in Australia; JWT, H&K unit joint venture to focus on content marketing; and AdNear picks up Southeast Asia head.
comScore & TubeMogul partner to offer APAC audience verification
The two partners have inked an agreement to offer
In this week’s industry byliner, PulsePoint’s vice president of account management and operations Francois de Laigue explains why Asia-Pacific has proven to be a tough market for ad agencies to break into. He offers four tips on what market players should keep in mind before taking their first step into the Asia-Pacific region.
Four billion people. One and a half billion internet users. One billion social media users. Asia-Pacific represents a large market and enormous opportunity for the digital advertising [...]
Ahead of AppNexus’ series of events to be held in London later this week, Brian O’Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first developer event, live data log streaming to help enable real-time business decision-making, and the prevailing dynamics of the ‘ad tech power game’.
EW: You are about to host what you’ve billed as the first-ever ad tech developer conference – AppNexus Optimise – what level of attendee are you expecting, and [...]
Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: more than half of UK households now own a tablet, up from 2% in 2011; Microsoft’s ‘Value Me’ research indicates a significant data sharing gap and over half of senior brand and agency marketers rate their knowledge of programmatic video as either ‘average’, ‘poor’ or ‘very poor’.
Tablets now in over [...]
Tags AdvertiseradvertisersDisplaydisplay advertisingExchangeWire ResearchMarketing TechnologyMobilemobile advertisingOnline videoPerformance MarketingProgrammaticProgrammatic VideoresearchtabletVideovideo advertising
In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show mobile ads surge, but desktop still vindicated; Twitter promises advertisers enhanced data insights to bolster further spend; Teads adds Le Monde publisher to roster, and hires mobile industry veteran.
Adblock Plus cleared again
Adblock Plus-owner Eyeo this week scored a second victory in the German courts this week, with a case brought against it by German publishers RTL Interactive and ProSiebenSat1, deemed [...]