Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for the automated buying platform. Careful planning and some patience, though, may be all marketers need to get the ball rolling.
Programmatic, for one, plays an integral role in Kimberly-Clark’s goal to reach more customers over the next five years. Its brands currently touch some two billion consumers a day, and it is looking to increase [...]
Tags Ad NetworkAd SpendAdvertiserAgencyAnalyticsAPACAudience BuyingBig DataBrandDigital MarketingMarketerMarketing TechnologyMedia BuyingMobileProgrammaticprogrammatic tvProgrammatic VideoSoutheast AsiaStackViewability
On Tuesday, October 20, 2015, hundreds of European marketing professionals attended MarTech Europe, a conference that delivers inspiration from industry pioneers as well as firsthand accounts of the implementation, managerial and cultural challenges they overcame whilst accomplishing digital transformation.
Rebecca Muir, ExchangeWire’s head of research and analysis moderated a panel discussion about the collision of martech and ad tech. The panel members were:
– Zuzanna Gierlinska, director data management platforms, Oracle
– Caspar Schlickum, CEO, Xaxis EMEA
– Andy [...]
Strong earnings reports from Google, Microsoft, Apple, and Amazon indicate that the top five tech companies (including Facebook) will be worth more than USD$2 trillion if they can maintain the combined growth from this quarter.
Mobile search drives Alphabet revenue
Yesterday (October 22, 2015) the successor issuer to, and parent holding company of, Google Inc., announced financial results of Google as it existed prior to the reorganisation that became effective on October 2, 2015 for the quarter that ended September 30, 2015.
“Our Q3 [...]
There has been much discussion about the impact of ad blocking tools and their potential impact on ads and ad revenue; particularly regarding mobile devices, where consumers are spending more time and where marketers are turning their attention.
The debate, however, should not be about how the industry should deal with ad blockers. Instead, advertisers need to start thinking about creating content that better appeals to consumers so they would not feel compelled to block out ads.
In this Q&A [...]
Writing exclusively for ExchangeWire, Pat McCarthy, SVP corporate marketing at AppNexus (pictured) shares his thoughts on what will happen in Ad Tech in 2016.
Earlier this year, Terence Kawaja, the inventor of the LUMAscape and one of the most perceptive actors in the advertising technology sector, predicted a period of massive upheaval. Of the roughly 2,000 companies currently involved in ad tech, he expects that no more than 150 will live to see a successful IPO or acquisition. Most others will disappear [...]
Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for brands to grasp all the activities running in the background.
Singapore pay TV operator and broadband services provider, StarHub, is calling for more transparency in the market so marketers can have a clearer view of what is happening behind each bid.
In this joint Q&A with ExchangeWire, Oliver Chong, StarHub’s assistant vice president of brand and marketing communications, and Germaine Ng Ferguson, [...]
Tags Ad NetworkAd ViewabilityAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioural TargetingBig DataBrandConnected TVCross-ChannelDataData Management PlatformMarketerMarketing TechnologyMedia BuyingOnline videoPerformance MarketingPrivacyProgrammaticprogrammatic tvProgrammatic VideoPublisherRetargetingSingaporeSoutheast AsiaTVVideo
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Australia ad tech industry wants more accountability; Twitter Ads now available to more APAC SMBs; and WWE & Exponential sign multi-year APAC deal.
Australia ad tech industry wants more accountability
ExchangeWire Research has been delving into how marketers are making the most of data management platforms (DMPs) as part of a research project in association with Oracle Marketing Cloud. This research will first be presented as part of a panel discussion at ATS London on September 14th, tickets are selling out fast, get yours today to avoid disappointment.
The DMP panel will be moderated by ExchangeWire’s head of research and [...]
With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at Ensighten (pictured) predicts that one of the key discussion points at, and following, the London and Cologne conferences will be open marketing platforms versus closed marketing suites.
It won’t have failed to escape the attention of dmexco attendees that Adobe, Oracle, Google, and Facebook have been on a tech spending spree during the past few years; and one that would [...]
The consumer journey is no longer a single pathway from awareness through consideration to conversion. In this piece, Ben Sidebottom, director, solution architecture, Visual IQ (pictured) discusses how modern-day consumers draw information about brands from a greater number of sources than ever before, encountering online and offline touchpoints, traversing a range of channels such as TV, print, social, and search. Users are also utilising numerous platforms, from smartphones and tablets, to laptops and desktops. This labyrinth [...]