The ‘Internet of Things’ (IoT) is upon us, but as consumer uptake of the latest enabled gadgets surges, many marketers are being kept awake at night wondering how they will manage to capitalise on marketing opportunity presented by this phenomenon. Rakhee Jogia, director of display at Rakuten Marketing speaks exclusively to ExchangeWire and advises that if marketers can crack cross-channel marketing, then the IoT shouldn’t pose a challenge.
Lack of User Growth Sends Twitter Stock Down 11% Whilst Rubicon Stock Soars with Strong Revenue Growth
Twitter stock fell by 11% yesterday following disappointing Q2 2015 earnings. Although revenue was up, the lack of user growth has shaken market confidence.
– Q2 revenue of $502m, up 61% year-over-year (at constant currencies, revenue would have increased 68%)
– Advertising revenue totalled $452m, an increase of 63% year-over-year (71% at constant currencies)
– Mobile advertising revenue was 88% of total advertising revenue
– Data licensing and other revenue totalled $50m, an increase of 44% year-over-year
– US revenue totalled $321m, an increase of [...]
There is an immense amount of consolidation and diversification in the technology marketplace. Neil Nguyen, President and CEO, Sizmek, speaks exclusively to ExchangeWire about what these changes mean for marketers and how their roles are impacted.
Neil Nguyen: As the ad tech industry matures, many of the larger players are looking to expand their digital advertising offering through acquisition, rather than spending time developing technologies that already exist. This will benefit marketers looking to build, target, [...]
Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year. Spend is expected to exceed $30 billion in 2019, according to the latest report from The Boston Consulting Group, with similar figures reported this month by the IAB. Raj Dhanda, business development director at VisualDNA talks exclusively to ExchangeWire about the creative and targeting issues [...]
Tags AdvertiserAgencyAudience BuyingBehavioural TargetingBig Databrand advertisingCreativeDataDigital MarketingDisplaydisplay advertisingMarketing TechnologymeasurementOnline MarketingPerformance Marketingperformance measurementprogrammatic buyingRetargeting
Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services.
Yahoo Report Strongest Growth in Display Since 2010
Yahoo reported revenue growth of 15% year-over-year yesterday driven by strong growth in display and innovation in mobile search, as the company continues to transform. GAAP revenue increased from $1,084m in Q2 2014 to $1,243 in Q2 2015. However, increased cost of revenue ($44m in Q2 2014, $200m in Q2 2015) and a loss from [...]
Tags Ad Networkad techAd ViewabilityappleEarningsearningsExchangeWire ResearchMarketing TechnologyMobileMobilemobile advertisingNative AdvertisingOnline MarketingOnline videoPublisherpublisherssearchViewability
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right measurement model is in place to understand which campaigns and media drive the best results. Writing exclusively for ExchangeWire, Rakhee Jogia, director of display at Rakuten Marketing explains how to target the right audience, how to measure and reward all media touchpoints in consumers’ path-to-purchase and why performance should drive investment.
One marketer might [...]
Tags AttributionAudience Buyingaudience targetingBrandDatadata driven displayData Management PlatformDisplaydisplay advertisingMarketing TechnologyMobilemobile advertisingperformance based campaignsPerformance Marketing
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: a record 91% of UK Millennials own a smartphone; Apple devices secure 78% video ad completion rate; 5.35 billion rich media mobile impressions wasted in Q1 2015; and 58% of consumers using retail apps
91% of UK Millennials own a smartphone
In the UK, 91% of Millennials own a smartphone, according [...]
Tags appleAudience BuyingBehavioural TargetingDigital MarketingDisplaydisplay advertisingExchangeWire ResearchMarketing TechnologyMedia BuyingMobileMobilemobile advertisingMobile DisplayOnline MarketingProgrammaticresearchVideovideo advertising
The collision between ad tech and martech has been dubbed as “inevitable” by ExchangeWire contributors for some time; but few have explored what the fallout might be. In this piece, Vincent Potier, Captify, COO, delves deeper.
Despite its phenomenal growth, the ad tech (advertising technology) industry is considered as the somewhat less attractive sister of martech (marketing technology).
Recently, when ad tech does attract attention, it is sometimes for the wrong reasons: great companies that are down by 80% since their IPO; investment drying [...]
As the advertising industry returns to normality after a week on the Côte d’Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects on the increasing presence of AdTech and Marketing Tech at the Festival of Creativity following Oracle’s debut appearance…
To a Cannes first-timer, you could be forgiven for leaving this year’s event wondering what it was that you’d just attended. Was it a celebration of great creative advertising? A thought leadership conference? A music festival? A tech conference?
The answer is, [...]
There’s been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with AOL and AppNexus playing their part. In this piece, ExchangeWire will leverage its industry-leading analysis team to ask what this ultimately means for Microsoft, as well as join the dots between the manoeuvring.
The big news item for this week is that AOL and Microsoft have announced a deal – meaning AOL will assume responsibility for all of Microsoft’s display, mobile, and [...]
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