Sky have been making waves recently with announcements of very prominent partnerships and investments in the ad tech space. ExchangeWire talks exclusively with Jamie West (pictured below), deputy MD, Sky Media, about what these announcements mean for the direction of the company and what 2016 holds.
ExchangeWire: Sky have recently made the news with the announcement of a USD$10m (£6.8m) investment in DataXu. How will this investment help to develop the existing Sky offering for advertisers and viewers?
Jamie West: DataXu’s expertise [...]
Marketers, Technologists & Marketing Technologists: Q&A with Ben Samuel, Marketing Tech Director at PHD
Hybrid marketing and technology job roles at a senior level are on the up across many brands, as the business functions of marketing and technology continue to hurtle towards each other, ready for a head-on collision. But how does that role successfully exist within the environment of a media agency? Ben Samuel (pictured below), marketing technology director, PHD, tells ExchangeWire that it involves education, strategy, leadership, and a lot of client-agency trust.
ExchangeWire: You were recently appointed to the newly created role of marketing technology [...]
Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals only accounted for 7% of all transactions. This research from specialist M&A advisor Results International showed that data-driven and marketing automation software platforms are playing an ever-increasing role in the mergers and acquisitions arena; but is this a sustainable trend?
If you look at 2015 as a whole, deals across the ad tech and martech [...]
In 2016, many business owners are still resisting the push towards fully incorporating Internet of Things (IoT) devices into their company. However, according to a study done by McAfee, the network of devices that constitutes the IoT is set to grow at a staggering rate over the next few years. The world is fast moving towards the notion of a smart society with technology running our lives. There is much to be garnered from the [...]
ExchangeWire is delighted to announce that Rebecca Muir (pictured), head of research and analysis, ExchangeWire, has been chosen to host Women of Silicon Roundabout 2016.
Women of Silicon Roundabout is an interactive forum in which Europe’s leading women in tech – from both the corporate and startup landscapes – come together to discuss their journeys and how they see the technology industry evolving. Women of Silicon Roundabout [...]
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on Software Development Kits (SDKs).
When researching this piece, I asked many people from the online ad tech industry what their understanding of SDK use was and, like me before I wrote this piece, the overwhelming majority knew of [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Malaysians want fast, quality mobile video; AU to spend AUD$28m on ads promoting Innovation Agenda; SpotX hires APAC head to drive regional expansion; Grey Group buys majority stake in Korea’s Vinyl-I; and Mindshare looks within for APAC chief client officer.
Malaysians want quality mobile video
Mobile consumers in Malaysia want a seamless user experience and fast download speed when [...]
Marketing and technology complement rather than contradict each other, at least when it comes to the role of the CMO. In this piece, Chris Le May (pictured below), SVP & MD, Europe and emerging markets, DataXu, takes a look at the changing importance and impact of the role of the CMO.
The ever-growing impact of technology on the role of the marketer has sparked a debate around whether a chief marketing officer is now morphing into a chief marketing technologist. Is the CMO [...]
The online advertising industry evolves at a rapid pace, driven by changes in consumer behaviour and advancements in technology. ExchangeWire spoke to several senior marketing professionals from leading ad tech companies about their expectations for 2016, we’ve summarised their prediction in this piece.
Technology will support increased control and transparency
“Issues, such as viewability and fraud, have led marketers to demand more control over the execution of their programmatic campaigns, meaning transparency will be a major trend in 2016. [...]
Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the region are eager to tap into this captive audience.
However, brands currently resort to repurposing creatives developed for TV and using these for mobile, in a bid to maxmise their existing assets. In doing so, they risk pushing content that is irrelevant and missing out on opportunities in the mobile space, cautions Vikas Gulati, Asia managing director at Opera Mediaworks.