33% of US Marketers Expect Budgets to Rise; Mobile Devices & Networks Will Have Biggest Impact on Marketing
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Marketing budgets to rise; Customer experience rules; and UK retailers have best mobile apps.
33% of US marketers expect budgets to rise
The AMA and Millward Brown Vermeer have conducted the first quarterly Marketers Confidence Index. The study reveals that marketers are optimistic [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics 360 Suite; Live ad insertion for Sky Go Linear; Rubicon Project and Mediaocean partner up; M&C Saatchi Mobile use Drawbridge; and Adyoulike goes in-feed native.
Google launches Analytics 360 Suite
Having recently seen Dr Marc Hobell (pictured below), director, Pitney Bowes Software, speak at the annual Omnichannel Retail Summit about the science behind location and customer intelligence in the retail sector, ExchangeWire were keen to know more. In this piece, Dr Hobell explains to ExchangeWire the importance of data and technology in retail to ensure an accurate understanding of customers and inform, not just physical store locations, but also the approach to omnichannel [...]
The worlds of ad tech and martech have long been on a collision course. The lines between the two are becoming more blurred with a cross-pollination of capabilities within both company sectors. However, there is resistance between them operating in an integrated way. ExchangeWire speaks to Sanjay Dholakia (pictured below), CMO, Marketo about how ad blocking is helping to unite the two worlds of ad tech and martech.
Advertising spend has been going through a period of high growth. In the UK [...]
Expansion into the US is an aspiration for many budding ad tech companies that have put down roots in EU markets. But, with cross-border barriers to entry and stiff competition in the home market, how can these EU ad techs make a success of it? ExchangeWire spoke to Mike Kerans (pictured below), managing partner, C.R.O. Partners, New York-based specialists in growing revenue for digital media and technology companies. Kerans gave the straight-talking lowdown on the common mistakes made and the three key [...]
ExchangeWire recently published a piece on the subject of how venture capitalists are failing UK ad businesses. This prompted a lot of discussion; in particular how this issue isn’t just limited to the UK, but is prevalent across all of the EU. Jan Jilek (pictured below) has 12 years’ experience within ad tech start-ups, is president of the IAB Croatia, founder of 1000startupsEU and is CEO of audience measurement company, Read more
Sky have been making waves recently with announcements of very prominent partnerships and investments in the ad tech space. ExchangeWire talks exclusively with Jamie West (pictured below), deputy MD, Sky Media, about what these announcements mean for the direction of the company and what 2016 holds.
ExchangeWire: Sky have recently made the news with the announcement of a USD$10m (£6.8m) investment in DataXu. How will this investment help to develop the existing Sky offering for advertisers and viewers?
Jamie West: DataXu’s expertise [...]
Marketers, Technologists & Marketing Technologists: Q&A with Ben Samuel, Marketing Tech Director at PHD
Hybrid marketing and technology job roles at a senior level are on the up across many brands, as the business functions of marketing and technology continue to hurtle towards each other, ready for a head-on collision. But how does that role successfully exist within the environment of a media agency? Ben Samuel (pictured below), marketing technology director, PHD, tells ExchangeWire that it involves education, strategy, leadership, and a lot of client-agency trust.
ExchangeWire: You were recently appointed to the newly created role of marketing technology [...]
Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals only accounted for 7% of all transactions. This research from specialist M&A advisor Results International showed that data-driven and marketing automation software platforms are playing an ever-increasing role in the mergers and acquisitions arena; but is this a sustainable trend?
If you look at 2015 as a whole, deals across the ad tech and martech [...]