Mobile Ad Exchange
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires Smaato; German publishers pool data; Tencent interested in Supercell; Exclusive partnership between Unlockd and Tesco Mobile; JICWEBS produces viewability guidelines; and Signal raises funding.
Smaato scooped up
Smaato changes owners. The Chinese investor Spearhead is scooping up the Hamburg company, subject to approval by the relevant regulatory authorities and the supervisory boards of both companies, Smaato
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus faces defeat in another court case against Springer; Facebook Shutters FBX; Three UK announces ad blocking trial run; ADventori opens London office; and StickyADS announces programmatic guaranteed.
Impending defeat for Adblock Plus?
In the last twelve months, Eyeo has been victorious in Germany with regards to four lawsuits by publishers against ad blocking software Adblock Plus. Now things are not looking good for the Cologne-based developers. [...]
Tags ad blockingAd ExchangeAd ServerAd TechAd TradingAdvertiserautomated guaranteedBroadcasterdata privacyDigital MarketingEuropeFacebookFBXFranceGermanyMarketerMedia BuyingMobileMobileMobile Ad ExchangePremiumProgrammaticProgrammatic GuaranteedProgrammatic VideoPublisherRegulationUKVideo
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media reveals new structure; New country manager for PubMatic UK; AppNexus announces video SSP; AerServ and Pixalate cooperate; and Fyber releases ad server.
Organisational shakeup at Publicis
Publicis Media‘s reshuffling is complete. Announced a few months ago by Publicis Groupe’s CEO, Maurice Lévy, the French media group has now centralised its previously six agencies into four global brands, streamlining the company into what [...]
It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to measure the return on a mobile ad investment (particularly within apps) is fairly robust nowadays. A wide range of suppliers can now measure any action taken by the user on a mobile device after seeing an ad. And yet, mobile measurement remains a challenge for the industry. Noelia Amoedo (pictured below), CEO, Mediasmart tells ExchangeWire that the [...]
Tags Displayin-app mobile advertisingmeasurementMobilemobilemobile ad campaignsMobile Ad ExchangeMobile Ad Networkmobile ad networksmobile advertisingMobile Displaymobile monetizationMobile RTBmobile yield optimisationProgrammatic
Header tags have been in use by Rubicon Project since 2012. Now its header bidding solution is going into beta-testing for in-app advertising.In an interview with ExchangeWire, Joe Prusz, head of mobile at Rubicon Project, argues that header bidding can beat the demand for diversity, and offers further insight into the process and the possibilities of header bidding.
ExchangeWire: What is in-app header bidding and, more importantly, how does the process work?
Joe Prusz: Rubicon Project operates one of the largest mobile exchanges in [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek adds DCO solution Pointroll to its burgeoning ad stack; RTL bolsters digital with investment in VideoAmp; IAB Europe and Google on the future of programmatic; a new data exchange for Adobe; GroupM invests in Yonder Media; Adform’s new audience management platform; and Smaato and adsquare cooperate.
Sizmek adds to stack with DCO acquisition
Is Sizmek the most undervalued company in ad tech? At just [...]
Most brands in Asia are simply taking campaign methodologies for traditional media, and slapping them onto mobile platforms, without first assessing new possibilities the latter can offer.
This results in much inefficiency that otherwise can be improved with the deployment of mobile programmatic, says Shi Yi, CEO and founder at Avazu Holding, in this week’s Q&A with ExchangeWire. Yi also discusses the lack dominant tech players in this market segment, which is especially vital in Asia-Pacific, as the region faces [...]
Tags Ad ExchangeAd NetworkAd TradingAdvertiserAgencyAPACBrandChinaCross-ChannelData Management PlatformDemand Side PlatformFragmentationLocalMedia BuyingMobileMobile Ad ExchangeMobile Ad NetworkMobile RTBProgrammaticRTB
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the contemporary marketer. A week ahead of ATS Paris, ExchangeWire previews one of the event’s stand-out panels that will debate this challenge.
A recent benchmark study conducted by the IAB’s French chapter identified competency in mobile advertising as one of the [...]
ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: growth in the mobile advertising marketplace as reported by MoPub; eMarketer finds that smart TV adoption in the UK has got off to a slow start and Rocket Fuel’s report creative performance trends in banner adverts.
Tags AdvertiserAudience BuyingBrandConnected TVCross-ChannelDataDigital MarketingDisplayEuropeMedia BuyingMobileMobile Ad ExchangeOnline MarketingOnline videoPerformance MarketingProgrammatic VideoresearchTV
Mobile World Congress has arrived, with the mobile industry’s biggest names all headed off to Barcelona. The event is still largely the domain of ‘legacy’ businesses from the sector. Barring a few exceptions, mobile advertising is a minority interest at the show. ExchangeWire examines efforts to increase the profile of the advertising industry at the show.
The 2015 installment of the event is barely a morning old, and the industry’s largest device manufacturers (Samsung, LG and Huawei) have [...]