Mobile Ad Network
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and UK; Lotame unlocks data; AOP and The Media Trust partner; Cloud-based SaaS-platform for SourceKnowledge; Adelphic DSP brings behaviour-centric cross-channel solution; and OpenX simplifies header bidding.
Pinterest pushes video ads
Video ads first emerged on Pinterest last autumn. Now the virtual pinboard takes the next step and introduces promoted video ads – gif-like [...]
Tags Ad Exchangead fraudAd NetworkAd ServerAd SpendAd ViewabilityAdvertiserBehavioral TargetingBehavioural TargetingBig DataCross-ChannelCross-deviceDataData Management PlatformDemand Side PlatformDSPEuropefraudHeader BiddingMarketing TechnologymeasurementMobileMobile Ad NetworkProgrammaticRTB
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London hub; GroupM predicts USD$1 trillion global marketing spend for 2017; Factual and MediaMath partnership; Top ranking for OpenX app and inventory; More data for SpotX; and News Republic bought up by Cheetah Mobile.
Sizmek acquired by Vector Capital
Big news from ad management platform Sizmek: The ad tech provider has been acquired [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm; Facebook retires LiveRail; DoubleClick connects advertisers and marketing experts; Adsquare partners with Adelphi; and New partnership between Tapjoy and Ironsource.
Marketo sold to Vista Equity Partners
In a deal worth USD$1.79bn (£1.24bn), private equity firm Vista Equity Partners is acquiring Marketo. The publicly traded martech provider is the last in [...]
Tags Ad ExchangeAd NetworkAd ServerAd TechAnalyticsAudience BuyingData Management PlatformDemand Side PlatformDSPEuropeFacebookLocationMarketing TechnologymeasurementMobileMobile Ad NetworkPlatformPrivate ExchangeProgrammatic
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose again against Adblock Plus; Video ads for Facebook Instant Articles; AMP-compliant header bidding solution by Rubicon Project; and LiveRail’s past and future.
Adblock Plus wins court case
A slap in the face for publishers? In an action taken against Eyeo, the makers of Adblock Plus, a district court in Southern Germany has ruled that the distribution of adblocking software is legal. The [...]
Tags ad blockingAd NetworkAd ServerDigital MarketingDisplayEuropeFacebookGermanygoogleMobileMobileMobile Ad NetworkNative AdvertisingOnline videoPlatformPrivate marketplaceProgrammaticProgrammatic VideoPublisherVideo
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media reveals new structure; New country manager for PubMatic UK; AppNexus announces video SSP; AerServ and Pixalate cooperate; and Fyber releases ad server.
Organisational shakeup at Publicis
Publicis Media‘s reshuffling is complete. Announced a few months ago by Publicis Groupe’s CEO, Maurice Lévy, the French media group has now centralised its previously six agencies into four global brands, streamlining the company into what [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP is here; Rubicon Project returns profit in 2015; Bidder for App by OpenX; xAd releases ad-buying tool; and Teads reports record revenue.
Google AMP start in Europe
With AMP – or Accelerated Mobile Pages – Google wants to do what it says on the tin: The open-source code is an attempt at speeding up mobile page loads. According to Google’s post
It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to measure the return on a mobile ad investment (particularly within apps) is fairly robust nowadays. A wide range of suppliers can now measure any action taken by the user on a mobile device after seeing an ad. And yet, mobile measurement remains a challenge for the industry. Noelia Amoedo (pictured below), CEO, Mediasmart tells ExchangeWire that the [...]
Tags Displayin-app mobile advertisingmeasurementMobilemobilemobile ad campaignsMobile Ad ExchangeMobile Ad Networkmobile ad networksmobile advertisingMobile Displaymobile monetizationMobile RTBmobile yield optimisationProgrammatic
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies properly equipped to aid them in planning effective mobile campaigns? ExchangeWire spoke to leaders across the industry to understand how mobile adoption is progressing.
The juggernaut of media consumption
The UK is now a smartphone society. Ken Parnham, general manager Europe, Near commented: “There is no doubt that mobile is transforming consumers’ lives – and the marketing landscape [...]
Tags AdvertiserAgencyagencyCross-ChannelDatamedia agenciesMobileMobilemobilemobile ad campaignsMobile Ad Networkmobile advertisingMobile Displaymobile displayMobile RTBOnline MarketingProgrammatic Mobile
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP’s multi-billion ad spend on Google; Alliance between Rubicon Project and AdMore; and ISBA’s Bob Wootton to step down.
Strategic investment into DataXu by Sky
UK-based pay-TV provider Sky has made a USD$10m (£7m) investment in analytics provider DataXu. “This investment will help us develop a [...]
Tags Ad NetworkAd SpendAudience Buyingautomated guaranteedDigital MarketingEuropeFacebookMobileMobileMobile Ad NetworkNative AdvertisingProgrammaticProgrammatic Guaranteedprogrammatic tvPublisherRTBStrategic InvestmenttransparencyViewabilityYield Optimisation
In this piece, David Diaz, vice president of developer relations at Fyber discusses what app publishers look for in an ad mediation provider and how to monetise free apps.
Ad mediation has become an increasingly popular service among app publishers over the past few years – and for good reason. A recent report by eMarketer found that the preference for free, ad-supported apps is on the rise; but, while the acceptance of the freemium [...]