Mobile Ad Network
Twitter has lifted the lid on its latest mobile app install suite that aims to help advertisers drive downloads of their mobile apps both on- and off-Twitter, in a move that is set to compete with Facebook’s core mobile proposition.
The announcement was made today (17 April) and means marketers will be able to marketers and developers to drive app installs and app engagements via MoPub Marketplace, with Spotify counting as one of the early beta partners for the [...]
Mobile operator Telefonica is poised to inject fresh competition into the mobile ad tech sector with the imminent launch of Axonix, a mobile ad exchange built on the technology of the now defunct MobClix/Velti venture.
The mobile operator – which has an extensive amount of mobile operator brands, including O2 in the UK, taking in over 200 million subscribers – will launch Axonix in the coming weeks along with GSO Capital Partners, a division of investment firm Blackstone.
The Axonix exchange will [...]
Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the specialism. ExchangeWire examines both the drivers of the trend, plus the (legitimate) reasons holding it back.
Yahoo is the latest Silicon Valley-based digital behemoth to nail its colours to the mobile and native advertising bandwagons with an Ad Age article this week revealing that it is attempting to emulate Facebook’s success [...]
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Digital advertising has embedded itself firmly on the agenda at this year’s Mobile World Congress, with brands including BMW Mini, Intel, The North Face and Tesco, all announcing significant programmatic advertising deals at the four-day conference.
Advertising has long had a profile at the event, but mainly the topics of discussion have centred around hackneyed phrases such as “The year of mobile”, and “mobile as the glue of your comms strategy”. While mobile’s potential as a transformative media channel is [...]
This year the opening day of Mobile World Congress has seen a series of announcements indicating that programmatic advertising is proving an increasingly popular method for brands to reach consumers in the ‘mobile first’ markets of Asia and Latin America.
Millennial Media and AppNexus have today (25 February) announced they are to roll out their mobile media exchange (MMX) to an additional 20 countries at Mobile World Congress, where the programmatic advertising industry has had unprecedented prominence.
However, as the digital economy enters the ‘post-PC era’ in full thrust, ad spend on the medium continues to lag consumer behaviour, despite this unprecedented shift in media consumption.
ExchangeWire speaks with programmatic players in the sector to uncover key issues it must address to win over its fair share of media budgets.
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The race to woo further lucrative brand advertising budgets to programmatic channels continues to heat up, with Google striking a deal with ComScore to improve real-time campaign measurement data, as the resurgent AOL commits to opening more premium ad inventory to third parties. Google and ComScore yesterday (11 February) announced a deal to give advertisers improved real-time insight into how ad campaigns booked on its DoubleClick ad platform are performing across [...]
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What will it take to win in 2020? Looking six years into the future of digital media is no easy task, argues Scott Ferber, Videology, CEO. Three years ago, who could have predicted that 40% of all US brands would use programmatic buying platforms as our recent online advertising survey showed? And today, many major agency holding companies are projecting that within the next three years, 30 to 50% of all media buying will be automated.
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Ad Tech providers and publishers including AOL, Google, Conde Nast and Forbes, have jointly told advertisers: “It’s time to improve your mobile advertising,” calling on them to back the HTML5 web standard. The call was made today (10 February) via an open letter published to coincide with the IAB Annual Leadership Meeting in the US, and forms part of a wider industry movement encouraging brands to adequately invest in their mobile advertising strategies.
With Mobile World Congress on the horizon, anticipation and debate over of just exactly what role mobile devices can play/deliver in the advertising industry is rampant. But as documented by ExchangeWire, it is far from fait accompli. Martin Kogan, Headway Digital, co-CEO, says programmatic is a way for mobile to hit scale.
How many times a day do we grumble because the person in front of us has his or her head buried in a mobile device, [...]