Mobile

  • DACH: Neuer Geschäftsführer für Unruly Deutschland; Adventori startet in Frankfurt

    ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neuer Geschäftsführer bei Unruly Deutschland; Adventori öffnet deutsche Niederlassung; Mobile Internetnutzung wächst weiter; Ad-Tracking bei Deutschen unbeliebt; und Fünf Fragen an die MMA Deutschland.

    Neuer Deutschland-Chef für Unruly

    Neues in der deutschen Führungsetage von Unruly: Der Adtech-Anbieter mischt die Karten und ernennt Christoph Thielecke als neuen Geschäftsführer in Deutschland. Thielecke wirkte bisher als Vice President Sales für den Bereich Nordeuropa bei Unruly.

    Damit stellt sich Unruly [...]

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  • News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook and WhatsApp in Germany; Adform and Tipico partner; and Visual IQ receives data from Facebook’s Atlas.

    AppNexus supports ads on LinkedIn & gets funding

    Two big pieces of news from AppNexus. After recently announcing that LinkedIn’s ad network is being [...]

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  • Beeswax Receive Series A Funding; Adform Make DMP Standalone

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base DMP; Ad monetisation platform for Improve Digital; Third funding round for Meetrics; Adsquare PMP for mobile data;  Funding for Ogury; and Intelligent Optimisations becomes iotec.

    First funding round for Beeswax

    Beeswax have just announced a double-figure Series A investment round, led by Foundry Group and RRE Ventures. The funding amounts to USD$11m (£8.2m).

    With the new capital, Beeswax intend [...]

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  • Publishers See Rise in Programmatic Partnerships; Brands Need to Leverage FOMO

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Publishers see rise in programmatic partnerships; Brands need to leverage FOMO; Snapchat gaining larger social ad spend.

    Publishers see rise in programmatic partnerships

    Around two-thirds (60%) of publishers expect the number of programmatic partnerships to rise in 2016, according to new research by the Association for Online Publishing. Within this, [...]

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  • UK Ad Spend to Continue Rising; Tech-Savvy Users at Highest Risk of ID Fraud

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK ad spend to pass £20bn in 2016; ID fraud risk higher for tech-savvy consumers; and 80% of UK businesses fear being displaced by tech-focused competitors. 

    UK ad spend to continue rising

    Based on their latest expenditure report, the Advertising Association/Warc predicts UK ad spend to grow by 4.2% in 2016, and continue increasing [...]

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  • Spotify Sells Audio Ads Programmatically; Google AMP for Ads

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson to step down as IAB UK CEO; Adyoulike teams up with AOL; and ePrivacy launches two new seals.

    Spotify takes programmatic audio global

    Music streamer Spotify is expanding its audio ad offering to 59 markets, the company just announced. A new private marketplace for its 15- and 30-second audio ad [...]

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  • 50% of Mobile Users Would Prefer 'Skippable Ads'; The Five Segments of the Millennials

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mixed feelings towards mobile advertising; A heterogenous look at Millennials; Cross-selling in the beauty segment; and UK marketers increasingly aware of importance of martech expertise.

    50% of  mobile users would prefer ‘skippable ads’ 

    Mobile devices have become the main devices in users’ daily lives. The Numbate/Lesmobilizers study takes a look at this truism [...]

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  • European Online Ad Spend Overtakes TV; Industry Professionals Uninformed About Malware

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: €36.4bn online ad spend in Europe in 2015; Majority of industry professionals not ready for malware threat; The difference between SVOD and AVOD models; and iOS users spend more money in-app than Android users.

    European online ad spend overtakes TV ad spend

    Aggregating and comparing data from each national Interactive Advertising Bureau in [...]

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  • Equinix Sells Data Centres; PubNative's New Mobile Native Mediation Tool

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile native mediation tool by PubNative; Sizmek opens Frankfurt data centre; WFA issues guidelines against ad fraud; Mediaocean acquires INVISION; Xaxis and Scoota collaboration; and Southeast Asia VP for Adform.

    Equinix divests data centres in order to acquire telecity

    In a bid to keep the European regulation authorities happy, Equinix has sold eight of its own [...]

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  • Potential Defeat for AdBlock Plus Against Springer; Facebook Shutters FBX

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus faces defeat in another court case against Springer; Facebook Shutters FBX; Three UK announces ad blocking trial run; ADventori opens London office; and StickyADS announces programmatic guaranteed.

    Impending defeat for Adblock Plus?

    In the last twelve months, Eyeo has been victorious in Germany with regards to four lawsuits by publishers against ad blocking software Adblock Plus. Now things are not looking good for the Cologne-based developers. [...]

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