With overall digital ad spend reaching £10.89bn by the end of 2017, up 11% from 2016, according to eMarketer, the digital advertising market continues to show exceptional growth as marketers recognise digital’s unique ability to reach large audiences and connect with them in a highly targeted, relevant, and cost-effective manner. Nick King (pictured below), UK managing director, Exponential, looks at different trading metrics and how the market is experiencing a shift towards buying on the basis of vCPM and CPE only. Mobile [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives Video-Viewing Figures; Next Phase in SpotX & smartclip Merger; PulsePoint Buys Ad Vitality Lab; Taboola Partners with Bauer Media UK; and ClearChannel & Posterscope Integrate. Video Viewing Dominated by Mobile According to eMarketer’s first mobile digital video forecast, 2.38 billion people will watch streamed or downloaded video content in 2018. More than three-quarters (78.4%) of the total views are accessed via mobile devices, the report [...]

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Ad blocking is nothing new, but newer versions continuously being released continues the headaches for both advertisers and publishers. Writing exclusively for ExchangeWire, Noam Neumann (pictured below), VP technologies and data, Mobfox, talks about the silver lining for those publishers that are prepared for a move towards mobile in-app advertising. Google’s new ad-blocking version of Chrome is set to go live on 15 February, 2018. The web browser will block intrusive ads based on guidelines set by the Coalition for Better [...]

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ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nielsens Digital Ad Ratings für Youtube Mobile auch in Deutschland; YOC startet VIS.X-Plattform; Inskin ist JICWEBS-zertifiziert; und Fünf Fragen an Jochen Schlosser, Adform. Nielsen misst YouTube Mobile jetzt auch in Europa Die Werbemessung in der mobilen YouTube-App bringt Nielsen jetzt auch für Deutschland, Großbritannien und Frankreich an den Start. Nielsens Digital Ad Ratings decken damit nun auch YouTube-Anzeigen auf Mobilgeräten ab und erlauben den Kunden [...]

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ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Some millennials would prefer robot politicians; Reader/publisher relationship influences ad effectiveness; and Brits unhappy at hijacking their computers for Bitcoin mining. Some millennials would prefer robot politicians  More than four in every ten (43%) consumers prefer to deal with a machine than a real person, according to the Mindshare Trends Report. The report shows [...]

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UK marketing budgets are paralysed by wider economic uncertainty, reveals the Q3 2017 IPA Bellwether report, released Wednesday, 18th October. Despite this, internet and mobile budgets are continuing to grow apace. Report highlights – Period of continuous marketing budget growth extended to five years, however, uncertainty undermines gains, as nearly 70% of respondents record no change in budgets since Q2 – Internet marketing underpins expansion, but main media stagnates – Financial prospects continue to underwhelm – Ad spend forecast to rise by 0.6% in 2017; [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV ads have diminishing influence in AU; China video ads climb to £966m in 1Q2017; AU small firms lack resources for marketing; Rapport goes up in Malaysia; Grey ‘Hug’ it out in Dubai; Swisse Wellness buys AU creative agency; Kargo gears up in NZ; and GroupM releases Thai digital playbook. TV ads have diminishing influence in AU TV [...]

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ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Advertising makes up 56% of mobile publishers’ revenue; In-app spend fuelled by rewarded ads; and Influencer campaigns on the rise. Advertising is top revenue source for mobile publishers AdColony’s Publishing Survey finds that advertising now accounts for 56% of total mobile publisher revenue. Combined, video, display, and native ads rake in more [...]

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ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Global mobile ad revenues continue to rise; Mobile outperforms desktop; and Mobile games revenues trends. Mobile advertising growth continues unabated The IAB Europe looks back on the last couple of years and finds that global mobile advertising revenues topped €63bn (£55.9bn) in 2016. Since 2015, mobile ad revenues had risen by 60.5% [...]

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Two years ago, Snapchat launched vertical video ads; a year later, Facebook and Instagram followed. Now a slew of non-social mobile publishers – from Gaming to News and Entertainment – are adopting the format. ExchangeWire speak with Ryan Griffin (pictured below), SVP, Strategy, AdColony, to weigh in on the vertical video trend. ExchangeWire: There’s a lot of hype around the vertical video format, but outside of social platforms, it’s not yet as prevalent as you would expect. What do you attribute [...]

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