Mobile
Some Millennials Would Prefer Robot Politicians; Reader/Publisher Relationship Influences Ad Effectiveness
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Some millennials would prefer robot politicians; Reader/publisher relationship influences ad effectiveness; and Brits unhappy at hijacking their computers for Bitcoin mining. Some millennials would prefer robot politicians More than four in every ten (43%) consumers prefer to deal with a machine than a real person, according to the Mindshare Trends Report. The report [...]
Q3 2017 IPA Bellwether Report Shows Internet Budgets Strong Despite Slow in Main Media Advertising
UK marketing budgets are paralysed by wider economic uncertainty, reveals the Q3 2017 IPA Bellwether report, released Wednesday, 18th October. Despite this, internet and mobile budgets are continuing to grow apace. Report highlights – Period of continuous marketing budget growth extended to five years, however, uncertainty undermines gains, as nearly 70% of respondents record no change in budgets since Q2 – Internet marketing underpins expansion, but main media stagnates – Financial prospects continue to underwhelm – Ad spend forecast [...]
TV Ads Have Diminishing Influence in AU; China Video Ads Climb to £966m in 1Q2017
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV ads have diminishing influence in AU; China video ads climb to £966m in 1Q2017; AU small firms lack resources for marketing; Rapport goes up in Malaysia; Grey ‘Hug’ it out in Dubai; Swisse Wellness buys AU creative agency; Kargo gears up in NZ; and GroupM releases Thai digital playbook. TV ads have diminishing influence in AU TV [...]
Advertising Is Top Revenue Source for Mobile Publishers; Rewarded Ads Increase In-App Purchases
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Advertising makes up 56% of mobile publishers’ revenue; In-app spend fuelled by rewarded ads; and Influencer campaigns on the rise. Advertising is top revenue source for mobile publishers AdColony’s Publishing Survey finds that advertising now accounts for 56% of total mobile publisher revenue. Combined, video, display, and native ads rake [...]
Mobile Advertising Revenues Topped €63bn in 2016; Mobile Outperforms Desktop
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Global mobile ad revenues continue to rise; Mobile outperforms desktop; and Mobile games revenues trends. Mobile advertising growth continues unabated The IAB Europe looks back on the last couple of years and finds that global mobile advertising revenues topped €63bn (£55.9bn) in 2016. Since 2015, mobile ad revenues had risen by 60.5% [...]
Vertical Video Has Outgrown Snapchat, Now a Premier Mobile Ad Format: Q&A with Ryan Griffin, AdColony
Two years ago, Snapchat launched vertical video ads; a year later, Facebook and Instagram followed. Now a slew of non-social mobile publishers – from Gaming to News and Entertainment – are adopting the format. ExchangeWire speak with Ryan Griffin (pictured below), SVP, Strategy, AdColony, to weigh in on the vertical video trend. ExchangeWire: There’s a lot of hype around the vertical video format, but outside of social platforms, it’s not yet as prevalent as you would expect. What do you attribute [...]
Snap Inc Popped on Their First Day, But the Crackle Needs to Come from Monetisation
Snap Inc (NYSE:SNAP) opened on the New York Stock Exchange at USD$24 (£16.42) yesterday (2 March); 41% above the USD$17 (£11.63) issue price. Their strong opening was only bettered by their continued first-day performance, hitting a high of USD$26.05 (£17.82) and closing 44% above their issue price, at USD$24.48 (£16.75). The 44% jump spells payday for their early investors: the investment banks and their VC investors, Lightspeed Venture Partners and Benchmark. But where does the company go from here? Cautious analysts are [...]
The Promise of Cross-Device Attribution
Cross-device tracking and attribution has been a problem for marketers ever since smartphone and tablet use became mainstream. The conundrum that markets face is how to allocate budget across desktop, tablet, and mobile channels when they cannot calculate ROI accurately. Without cross-device tracking on a user-by-user basis, brands may well be targeting the same person many more times than they realise. Not only is this costly, it’s annoying. According to research published by GlobalWebIndex, the typical digital consumer now owns 3.64 [...]
Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA cooperate on mobile buying handbook; Snapchat IPO is coming; More lift with Rich Media; Spotify and WPP announce partnership; Widespace’s new ad platform; Protected Media’s anti-ad-fraud solution; and European viewable completion rates analysed by TubeMogul. Facebook update on metrics and reporting Criticism on Facebook’s lack of transparency has prompted the company to [...]
Partnerschaft zwischen Outbrain und Spiegel; Adjust expandiert in USA
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Outbrain schließt weitere strategische Partnerschaft in Deutschland; Adjust expandiert in USA; Mobile immer dominanter; und Fünf Fragen an Oliver Hülse, Rocket Fuel. Strategische Partnerschaft zwischen Outbrain und Spiegel Outbrain wächst in Deutschland munter weiter. Nach Partnerschaften mit Burda und RTL Interactive und anderen, geht die Content-Discovery-Plattform jetzt eine strategische Partnerschaft mit der Spiegel-Gruppe ein. Dank der Zusammenarbeit soll die Empfehlungstechnologie auf den Spiegel-Seiten nun User-Engagement und [...]
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