In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most marketers want to alter attribution model; Japan ad spend hit £44.88bn; IAB AU release Invalid Traffic benchmarks; Mobile telco ad network opens up in India; Yahoo Storytellers lands in Singapore; and UnLtd unveil AU industry scheme for disadvantaged youth.Most marketers want to alter attribution model
Measurement is increasingly an important focus for marketers in the region, [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The death of the cookie; Native in-feed rises; SMEs missing out on sales; and Sharing personal data.The death of the cookie
Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report from Viant.
Instead, digital marketers are [...]
The future is bright, the future is native. Dr. Bill Simmons (pictured below), CTO and co-founder, DataXu believes native advertising is the obvious solution to some of the challenges digital advertising faces today. Writing exclusively for ExchangeWire, he explains how technological advancements and improved industry standards should make native advertising a very attractive prospect for advertisers.
We’ve all had to close dozens of tedious pop-ups in one go, or endure those lurid, flashing banner ads that induce migraines. In the murky beginnings of [...]
Following the recent launch of the weekly ExchangeWire DACH news roundup, ExchangeWire speak with Maciej Wyszynski (pictured below), Managing Director for DACH, CEE & MEA, Sociomantic Labs about the buy-side challenges in the DACH region. Here, Wyszynski explains how the DACH region compares with other regions globally, and talks future trends and opportunities for advertisers in Germany, Austria, Switzerland.ExchangeWire: What are the biggest challenges facing the buy-side advertising industry in the DACH region?
Maciej Wyszynski: The first and biggest challenge [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Methbot controversy; Native advertising grows rapidly; Nielsen acquires Gracenote; TubeMogul becomes Instagram Partner member; and Blis partners with Moat.Methbot controversy
A recent news story first broken on Adexchanger has been discussed controversially this last week. Following the disclosure by fraud detection company WhiteOps that a Russian botnet is syphoning off millions of dollars from advertisers every day, reactions to the piece [...]
Native programmatic has experienced significant growth in 2016, yet confusion still exists across the industry as to how to define it and, more importantly, how to build it into a marketing strategy. ExchangeWire speak with Lon Otremba (pictured below), CEO, Bidtellect, about the driving force behind native programmatic and how that looks to evolve over the coming years.ExchangeWire: Native programmatic has seen widespread adoption in 2016, but is there still confusion around what it actually is and how it can [...]
Native ads are known to be more viewable and generate more brand lift, as well as accruing higher purchase rates, than standard formats. And programmatic promises a personalised, relevant ad experience for viewers while giving marketers and publishers the optimum ROI. Combine the two and you have a match made in heaven, argues Greg Endean (pictured below), commercial director, Sociomantic Labs, in this op-ed piece.
Advertisers and publishers, two sides of one coin, share the same audience: the consumer. As a result, media [...]
Digital advertising relies on high-quality targeting to ensure that the right ads are delivered in the right place to the right audiences. For native ads, which match the editorial format of the publisher site and so, ideally, want to match the tone and content as well, correct targeting matters even more, writes Julien Verdier, CEO and co-founder, ADYOULIKE.
That’s because the power comes from the editorial content and the native ad endorsing each other. Whereas in [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Rubicon Project tackle ad fraud; Integral Ad Science open source their SDK; Pixalate launch Video Seller Trust Index; S4M target travellers; New partnership between Liveramp and DoubleClick; AerServ and Mediaocean partner; Near integration with Oracle Data Cloud; and Triplelift and Adverline partnership.Rubicon’s ‘Project Awesome’
Rubicon Project want to help consumers take matters into their own hands when it comes to dealing with annoying ads. The [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native advertising partnership between Adyoulike and The Trade Desk; Weve and AppNexus; Series A Funding for Convertr; and partnership between GumGum and Plista.
EU data protection vs Facebook-WhatsApp
Not only the German data protection authorities, also the EU data protection officers are now scrutinising the exchanging of data between Facebook and WhatsApp.
The so-called Article 29 Data Protection Group have written an [...]