ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells Allegro; Armis.Tech founded in France; UK viewability figures at 49%; TubeMogul and TVTY integrate; RadiumOne concentrate on creative; Improve Digital grow; and Total Media launch new division.
Strategic sale of Allegro
After announcing plans to sell Polish internet auction site Allegro earlier this year, Naspers have finally closed the deal: Allegro is sold to a consortium of private equity companies [...]
TagsAd ExchangeAd TechAd ViewabilityAdvertiserAgencyAmazonBehavioral TargetingBehavioural TargetingCreativeEastern EuropeEuropeFranceLocalLocationMarketermeasurementMobileNetherlandsPerformance MarketingPlatformPolandProgrammaticPublisherRetargetingStrategic InvestmentViewability
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base DMP; Ad monetisation platform for Improve Digital; Third funding round for Meetrics; Adsquare PMP for mobile data; Funding for Ogury; and Intelligent Optimisations becomes iotec.
First funding round for Beeswax
Beeswax have just announced a double-figure Series A investment round, led by Foundry Group and RRE Ventures. The funding amounts to USD$11m (£8.2m).
With the new capital, Beeswax intend [...]
TagsAd ExchangeAd TechAd VerificationAgencyAnalyticsData ExchangeData Management Platformdata privacyEuropeFragmentationGermanyMarketing TechnologyMobileMobile Ad ExchangeNetherlandsPrivate ExchangePrivate marketplaceProgrammaticPublisher ExchangeRTBStacktransparency
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter Ads in External Feeds; SAP introduces media exchange; Dynamic Email Retargeting by Criteo; More Transparency for Publishers with Dutch ad server Ancora; and Google introduces Android Instant Apps.
Facebook sell video ads for third parties
First retargeting on Instagram, now video ads delivered through the Audience Network to third-party websites and in apps: Facebook ramp up their [...]
TagsAd ServerAd TechAdvertiserAgencyAppsBrandData Management PlatformDemand Side PlatformDisplayEuropeFacebookFacebook DisplayGermanyMarketing TechnologyMedia BuyingNetherlandsOnline videoPlatformProgrammaticProgrammatic VideoPublisherPublisher ExchangeRetargetingtransparencyVideo
While programmatic digital media buying has been established in the US for some time now, Western Europe and Japan made the headlines in 2012. With US exchanges and DSPs going global in parallel with the big ad groups, market development has been phenomenal. However, the challenges and opportunities that each of these markets presents are different. There is evidence to suggest that a lot of leap-frogging will also take place, where some of the markets outside [...]
Joelle Frijters co-founded Improve Digital in Amsterdam in 2007, since then, the company has now grown to have an international presence. The European SSP provides advertising technology to large publishers that want to build their own Private Ad Exchange and or Private Ad Market, and has recently been acquired by PubliGroupe. ExchangeWire caught up with Joelle to find out what changes might be in store for Improve Digital and its publishers due to this acquisition.
What was the [...]
The adoption of real-time advertising in the UK and Europe is becoming mainstream. Effective real-time bidding (RTB) campaigns have been running at scale for a number of years, however this buying method is now the first choice for online performance campaigns, and major advertisers are starting to issue RFPs specifically for programmatic media buying and analytics services, something that was unheard of 12 months ago.
The following report was researched and written by Infectious Media using aggregated and [...]
KEYNOTE 1: Our first keynote speaker of the day was Neal Mohan, VP of Display Advertising Google, who gave us a presentation titled “Programmatic for the People”. – Programmatic buying moving from performance to also include brand. – You get what you measure. – Let’s get that brand spend away from TV!
PANEL 1: “How are data & technology affecting change in advertising?” This first panel was moderated by Erich Wasserman, Co-founder & GM, [...]
TagsAd NetworkAgencyAgency Trading DeskBig DataBrandDataData Management PlatformDisplayDSPFranceGerman Sales HouseGermanyMobileMobile RTBNetherlandsNordicsPrivate ExchangePublisherRich MediaRTBRussiaSSPStack
BREAKING: Rob Brett, Future Publishing, & Adib Razzaq, News International, Discuss Their New Premium Publisher Exchange Powered by Improve Digital
ExchangeWire has learnt that a group of top UK premium publishers have appointed Improve Digital to roll out a new publisher exchange proposition. Those involved will be made up of the following UK publishers: Future Publishing Group, News International, Hearst and Trinity Mirror. The initial launch will be focused on monetising Netherlands traffic, which will act as a testbed for the new initiative. The new [...]
Thomas Brandhoff, MD, sociomantic, Discusses The Company's Technology Stack & International Expansion
Can you give us an overview on how sociomantic has built and grown its business to this point in the real-time ad market?
Like our customers, we’re a performance-driven company – ROI is the final word. In the last year and a half especially we’ve been pretty quiet when it comes to things like marketing. As a 100% self-financed company, it’s has been imperative for us to keep our focus where it matters most: on the [...]
It’s the biggest data-driven advertising event in Europe. It’s the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied – A LOT! – but never equalled, ATS London brings together the best in the global online ad industry to discuss the latest trends and developments in the space. And this year is no exception.
It is clear that our industry is [...]
TagsAd ExchangeAd NetworkAd ServerAdvertiserAgencyAgency Trading DeskAnalyticsAttributionBehavioural TargetingBeneluxBidderBig DataBrandCEECreativeDemand Side PlatformDisplayDynamic Ad OptimisationFranceGermanyIndependent Trading DeskItalyMarketerMobileMobile Ad ExchangeMobile DisplayMobile RTBNetherlandsNordicsPolandPortugalPrivacyPrivate ExchangeProspectingPublisherPublisher Trading DeskRich MediaRTBRussiaScandinaviaSearchSemantic TargetingSocial TargetingSpainSSPStackTrading DeskVideoYield Optimisation