'Fast-track Asia' Main Driver of Global Ad Spend; Blismedia Working to Add "3rd Dimension" to Location Data
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ‘Fast-track Asia’ main driver of global ad spend; Blismedia working to add ‘third dimension’ to location data; BrightRoll Marketplace rolls into Hong Kong data centre; and King Content opens Hong Kong office.
‘Fast-track Asia’ main driver of global ad spend
Global ad spend is projected to grow 4.2% to hit US$531bn in 2015, climbing by another 5% in 2016, [...]
Tags AdvertiserAgencyAnalyticsAPACBehavioural TargetingBidderBig DataChinaDemand Side PlatformDigital MarketingMedia BuyingMobileMobileOnline videoProgrammaticprogrammatic tvProgrammatic VideoPublisherSingaporeSoutheast AsiaTVVideo
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MCN & AOL unveil programmatic TV marketplace; YuMe opens China offices with local partnerships; Southeast Asian group takes controlling stake in MediaQuark; China’s Madhouse gets BlueFocus funds; and Lazada inks deal with Neteven.
Australia’s MCN & AOL unveil programmatic TV marketplace
AOL Platforms and Multi Channel Network (MCN) have set up a programmatic private marketplace for television, as part [...]
Tags Ad NetworkAd TradingAd VerificationAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioural TargetingBig DataBrandChinaDataData Management PlatformDigital MarketingEuropeMedia BuyingMobileMobileOnline videoPrivate marketplaceProgrammaticprogrammatic tvProgrammatic VideoSoutheast AsiaTVVideo
Video ad formats are widely celebrated as one of the drivers of programmatic media-buying, but just like display advertising, it too is also susceptible to the ills of fraudulent traffic. Irfon Watkins, Coull, CEO, discusses some of the issues below.
Data from independent market research company eMarketer reports that adults in the USA are watching an average of one hour and 16 minutes of digital video each day, up from just 21 minutes per day in 2011. There are several known [...]
Tags Ad TradingAdvertiserClick FraudDigital MarketingEuropeMarketing TechnologymeasurementMedia BuyingOnline MarketingOnline videoProgrammaticProgrammatic GuaranteedProgrammatic PremiumProgrammatic Video
Lack of Premium Video Holding Back Industry Growth; 57% of Senior Marketers Highlight Skill Shortage Within the Programmatic Advertising Industry
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: lack of premium video is holding back industry growth; 57% of senior marketers highlight skill shortage within the programmatic advertising industry; mobile increasingly used to view longer-view videos, and mobile increasingly used by consumers, whilst desktop remains main method of purchase.
Video ad budget to continue growing over the next two [...]
comScore & TubeMogul Partnership to Offer APAC Audience Verification; Dentsu Aegis Network Acquires Thailand's Flexmedia
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: comScore & TubeMogul partner to offer APAC audience verification; Dentsu Aegis Network acquires Thailand’s Flexmedia; Publicis buys out Match Media in Australia; JWT, H&K unit joint venture to focus on content marketing; and AdNear picks up Southeast Asia head.
comScore & TubeMogul partner to offer APAC audience verification
The two partners have inked an agreement to offer
AppNexus has just drawn the curtain on the public-facing round of its European Summit, having made a host of announcements, including: assurances on marketplace quality; a renewed focus on video inventory; plus a promise to “wave goodbye to black-box algorithms”.
The world’s “leading independent ad tech company” flew a host of top-tier executives to the UK – including CEO Brian O’Kelley who spoke with ExchangeWire to give his view on the ‘ad tech power game’ – this week to unveil [...]
Tags Ad ExchangeAd TradingAd VerificationAd ViewabilityAd VisibilityAdvertiserAgencyAudience BuyingClick FraudCross-ChannelDataDigital MarketingDisplayEuropeMarketermeasurementMedia BuyingMedia ValuationOnline videoProgrammaticProgrammatic Video
Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality ad formats, has stalled brands’ willingness to divest their brand advertising budgets away from TV and into online video, using programmatic media-buying. However, a recently published paper from Tremor Video goes on to note how these concerns are not only over-played, but increasingly held as untrue among advertisers.
Video-on-demand (VoD) is widely touted as the growth sector of programmatic ad spend [...]
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native.
ExchangeWire Research debut
The majority of marketers believe believe programmatic advertising adds value to their campaigns, but there remains underlying concerns about marketplace quality, according to ExchangeWire Research’s debut study.
Tags Ad NetworkAd TradingAd ViewabilityAdvertiserAgencyAgency Trading DeskATSClick FraudContent verificationCross-ChannelDataDisplayEuropeExchangeWire ResearchGerman Sales HouseGermanyMedia BuyingMobileNative AdvertisingNordicsOnline MarketingOnline videoProgrammaticPublisherStrategic Investment
Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: more than half of UK households now own a tablet, up from 2% in 2011; Microsoft’s ‘Value Me’ research indicates a significant data sharing gap and over half of senior brand and agency marketers rate their knowledge of programmatic video as either ‘average’, ‘poor’ or ‘very poor’.
Tablets now in over [...]
Tags AdvertiseradvertisersDisplaydisplay advertisingExchangeWire ResearchMarketing TechnologyMobilemobile advertisingOnline videoPerformance MarketingProgrammaticProgrammatic VideoresearchtabletVideovideo advertising
Verizon Wireless’ purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion price-tag, but also how it symbolises the attempted re-emergence of telco operators in the digital advertising game; which is valued at $600bn per year. ExchangeWire analyses how the worlds of telecoms and ad tech are starting to collide; as well as previewing some of the conflicts this may cause, as advertisers look to take their [...]
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