Digital Video and TV advertising are hot topics at the moment, with marketers striving to lead the way and reap the rewards of being an early adopter. However, with consumer behaviour changing so rapidly this is a sprint race where those who can apply the learnings from TV into digital video, and vice versa, will be the ultimate winners. Sarah Lawson Johnston, managing director Europe, Mediaocean, speaks exclusively to ExchangeWire:
It won’t surprise anyone that media [...]
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature focuses on online news.
Have smartphones become the default for news?
Globally, 66% of smartphone owners use this device to access news at least once a week. For one quarter, a smartphone is the primary access point for news, according to the [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC mobile search ad spend climbs 69%; SEA viewers prefer shorter video ads; Geniee adds Vietnamese language to its ad classification system; Japan ad spend to hit $35.5bn in 2015; AOL Platforms brings in SEA business lead; and ExchangeWire calls up APAC programmatic survey participants.
APAC mobile search ad spend climbs 69%
Search ad spend across the Asia-Pacific region, [...]
Tags Ad NetworkAd ServerAd VerificationAd VisibilityAdvertiserAgencyAPACBrandBroadcasterDigital MarketinggoogleJapanMobileMobileOnline videoProgrammaticprogrammatic tvProgrammatic VideoPublisherRTBSearchSingaporeSoutheast AsiaTVVideo
Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services.
Yahoo Report Strongest Growth in Display Since 2010
Yahoo reported revenue growth of 15% year-over-year yesterday driven by strong growth in display and innovation in mobile search, as the company continues to transform. GAAP revenue increased from $1,084m in Q2 2014 to $1,243 in Q2 2015. However, increased cost of revenue ($44m in Q2 2014, $200m in Q2 2015) and a loss from [...]
Tags Ad Networkad techAd ViewabilityappleEarningsearningsExchangeWire ResearchMarketing TechnologyMobileMobilemobile advertisingNative AdvertisingOnline MarketingOnline videoPublisherpublisherssearchViewability
Access to real-time viewership data will enable the TV ad industry to improve the value of all inventory and move away from spot-buying, but it will require the use of a single common set-top box.
Alex Khan, Southeast Asia managing director for AOL Platforms, explains why this may have a higher chance of taking place in the Asia-Pacific region, in this week’s Q&A.
ExchangeWire: Programmatic adoption is seen as lacking in the Asia-Pacific region. What would you say is still missing in [...]
Tags AdvertiserAgencyAnalyticsAPACAudience BuyingBehavioural TargetingBig DataBroadcasterCross-ChannelDataDemand Side PlatformMedia BuyingMobileMobileOnline videoprogrammatic tvProgrammatic VideoSoutheast AsiaTVVideo
33Across Launches 100% Viewability Platform in APAC Markets; Nielsen Expands Digital Ad Ratings in Asia
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: 33Across launches 100% viewability platform in three APAC markets; Nielsen expands Digital Ad Ratings into Asian markets; Eyeota partners with Experian to offer audience data segments in Asia; and Astro, Kantar Media launch TV audience metric in Malaysia
33Across launches 100% viewability platform in three APAC markets
The ad tech vendor has unveiled the global launch of its [...]
Tags Ad VerificationAd ViewabilityAdvertiserAnalyticsAPACBehavioural TargetingBig DataBrandChinaDataDigital MarketingJapanLocalmeasurementMedia BuyingOnline videoPerformance MarketingProgrammaticPublisherRetargetingSingaporeSoutheast AsiatransparencyTVVideoViewability
AOL Eyes Millennial Media in $300m Swoop; Google's Programmatic Brand Spend Nears 3/4 of Total Budget
In this week’s ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google’s programmatic brand spend nears three-quarters of total budget; TubeMogul publishes “cheat sheets”; and Speculation over next Twitter CEO.
AOL & Millennial Media $300m Deal Mooted
Just weeks after it was purchased by US mobile operator Verizon Wireless, AOL is reportedly in talks to buy mobile advertising specialist Millennial Media with a price tag of $300m, touted by sources allegedly close to the negotiations.
The talks first began [...]
'Fast-track Asia' Main Driver of Global Ad Spend; Blismedia Working to Add "3rd Dimension" to Location Data
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ‘Fast-track Asia’ main driver of global ad spend; Blismedia working to add ‘third dimension’ to location data; BrightRoll Marketplace rolls into Hong Kong data centre; and King Content opens Hong Kong office.
‘Fast-track Asia’ main driver of global ad spend
Global ad spend is projected to grow 4.2% to hit US$531bn in 2015, climbing by another 5% in 2016, [...]
Tags AdvertiserAgencyAnalyticsAPACBehavioural TargetingBidderBig DataChinaDemand Side PlatformDigital MarketingMedia BuyingMobileMobileOnline videoProgrammaticprogrammatic tvProgrammatic VideoPublisherSingaporeSoutheast AsiaTVVideo
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MCN & AOL unveil programmatic TV marketplace; YuMe opens China offices with local partnerships; Southeast Asian group takes controlling stake in MediaQuark; China’s Madhouse gets BlueFocus funds; and Lazada inks deal with Neteven.
Australia’s MCN & AOL unveil programmatic TV marketplace
AOL Platforms and Multi Channel Network (MCN) have set up a programmatic private marketplace for television, as part [...]
Tags Ad NetworkAd TradingAd VerificationAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioural TargetingBig DataBrandChinaDataData Management PlatformDigital MarketingEuropeMedia BuyingMobileMobileOnline videoPrivate marketplaceProgrammaticprogrammatic tvProgrammatic VideoSoutheast AsiaTVVideo
Video ad formats are widely celebrated as one of the drivers of programmatic media-buying, but just like display advertising, it too is also susceptible to the ills of fraudulent traffic. Irfon Watkins, Coull, CEO, discusses some of the issues below.
Data from independent market research company eMarketer reports that adults in the USA are watching an average of one hour and 16 minutes of digital video each day, up from just 21 minutes per day in 2011. There are several known [...]
Tags Ad TradingAdvertiserClick FraudDigital MarketingEuropeMarketing TechnologymeasurementMedia BuyingOnline MarketingOnline videoProgrammaticProgrammatic GuaranteedProgrammatic PremiumProgrammatic Video