Online video

  • Changing Channels; Comfort Buying on Smartphones

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Changing channels; Comfort buying on smartphones; and Safety of smart devices. 

    Changing channels

    Children and teenagers are increasingly watching TV through smartphones and using on-demand services, finds research by MediaCom.

    A third (33%) of teenagers regularly view TV content via a smartphone, significantly more than the 25% who did so in 2016. Alongside [...]

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  • Dentsu Aegis Network Acquires in India & AU; Indonesian Publisher Goes Programmatic with SpotX

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu Aegis Network acquires in India & AU; Indonesian publisher goes programmatic with SpotX; AU performance firm secures funds for US expansion; WPP introduces government practice in Singapore; and Carat China gets new CEO.

    Dentsu Aegis Network acquires in India & AU

    The Japanese agency group has made two acquisitions in India and Australia, as it looks to further [...]

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  • European Online Ad Spend Overtakes TV; Industry Professionals Uninformed About Malware

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: €36.4bn online ad spend in Europe in 2015; Majority of industry professionals not ready for malware threat; The difference between SVOD and AVOD models; and iOS users spend more money in-app than Android users.

    European online ad spend overtakes TV ad spend

    Aggregating and comparing data from each national Interactive Advertising Bureau in [...]

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  • Programmatic Investment on the Rise; Advertising on Premium Editorial Websites More Effective

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Programmatic investment on the rise; Impact of content environment on advertising; and Smartphones surpass PCs as most prevalent household device.

    Programmatic stakeholders keen on in-house solutions

    In a study among more than 1,000 advertisers, agencies, and publishers from 29 markets, the IAB Europe surveys current adoption of programmatic and stakeholder perspectives on programmatic’s [...]

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  • Video Ad Views Growing 24% YOY; US Ad Revenues Soaring

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Video ad views steadily growing; US ad revenues spike; and Usage penetration growth fuels retail apps.

    Video ad views increase 24% year-on-year

    Based on data from over 160 billion annual video views, FreeWheel has found that video ad views, and video views, have consistently grown over the past year. In their latest Video Monetisation Report for [...]

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  • Facebook Audience Network Sells Video Ads for Third Parties; Twitter Takes Ads to Embedded Feeds

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter Ads in External Feeds; SAP introduces media exchange; Dynamic Email Retargeting by Criteo; More Transparency for Publishers with Dutch ad server Ancora; and Google introduces Android Instant Apps. 

    Facebook sell video ads for third parties

    First retargeting on Instagram, now video ads delivered through the Audience Network to third-party websites and in apps: Facebook ramp up their [...]

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  • UK Has Highest Programmatic Adoption Rate; Growing Investment in Retargeting

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK likes programmatic video; Retargeting budgets to increase; and Mobile catches up with desktop.

    UK programmatic video adoption fastest in Europe

    The growth of programmatic is moving into a new phase, as the automated buying and selling of digital advertising consolidates across Europe. According to Ooyala’s white paper, “programmatic growth is [...]

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  • Content Marketing Spend on the Rise; Original Digital Video is the Way Forward

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Content marketing spend continues to increase; More ad spend on original digital video programming; and one-third of display ad investment transacted programmatically. 

    Content Marketing Spend to Reach €2.12bn (£1.68bn) by 2020

    In the coming four years, spend on paid content placement will experience a boom in Europe. Growing by a massive 186% by 2020, [...]

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  • Telstra Unveils Online Video Platforms; MediaMath Brings Training Programme to APAC

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Telstra unveils online video platforms; MediaMath brings training programme to APAC; Datalicious sets up APAC HQ; Dentsu establishes digital business; and Adform opens offices in Singapore and Istanbul.

    Telstra unveils online video platforms

    The Australian telco has introduced two cloud-based online video platforms touted to help digital media companies stream, deliver, and distribute online video content more effectively.

    Its Video [...]

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  • UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad Spend report; Appointments at The Trade Desk and Plista; StickyADS.tv tackles fraud; and Adform launches header bidding solution. 

    UK ad spend tops £8.6bn

    New record ad spend in the UK: the IAB UK Digital Adspend report has found that advertisers spent £8.61bn on digital advertising in 2015, in the UK alone. That is an increase of 16.4% year-on-year – the [...]

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