In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: SpotXchange eyes SEA expansion with Singapore office; Asia consumer attention spreading across multiple screens; Australia’s APD acquires Singapore’s Accomplice; Thoughtful opens Thailand office.
SpotXchange eyes Southeast Asia expansion with Singapore office
The programmatic video platform has opened its first Southeast Asian office in Singapore’s central business district, as it looks to bolster its growth in the region.
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Indonesia tuning into programmatic video ads; IAB Australia sets up advisory council; Dentsu Aegis shuffles Singapore management team.
Indonesia tuning into programmatic video ads
Programmatic video are seeing the fastest growth rate in Indonesia, where the ad platform clocked a whopping 607 percent increase last year.
Video ads available through RTB in the country doubled for two consecutive [...]
Singtel is beefing up its advertising platform to glean better insights from its pay TV audience and offer marketers more effective customer targeting.
Contrary to common perception, the Singapore telco believes television is not an outdated advertising platform, but one that is evolving into a new category where online video content is being streamed to computers and smart devices, as well as interactive broadcasts and on-demand content.
What has become archaic is the buying of TV ad space to target generic [...]
January wouldn’t be January without the deluge of predictions which come forth from all corners of the online advertising boxing ring. Here, ExchangeWire Research’s Rebecca Muir gives her summary of the most popular themes which have emerged in some of this year’s predictions.
Programmatic trading boomed in 2014, the IAB UK predicted that 47% of display advertising was traded programmatically in 2014, nearly doubling from 28% the previous year. This explosive growth has been fuelled by several factors, including: education; [...]
ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: AppNexus continues shopping spree; Group M digital chief speaks programmatic with ExchangeWire; Mobile operators to block ads to get in on the ad game, and much more.
AppNexus buys MediaGlu
AppNexus has topped a monumental 2014 for the company with the purchase of cross-screen advertising firm MediaGlu for an undisclosed fee, in a year when advertisers stopped thinking [...]
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Wendy Hogan, ExchangeWire, contributing editor, APAC, speaks with TubeMogul’s South East Asia chief, to examine how publishers in the region are changing their approach to programmatic video advertising.
TubeMogul released its quarterly ‘State of Programmatic Video‘ report this month, revealing that all countries in South East Asia posted double-digit desktop pre-roll inventory growth during the period.
Phu Truong, TubeMogul, managing director, Southeast Asia (SEA), explained that these numbers are representative of the [...]
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and more recently has begun to foray into alternative services such as online payments (HiPay) in an attempt to reduce its reliance on the whims of the (often fickle) advertising market.
The French ad tech firm announced its latest financial results earlier this [...]
Consumers are watching more video content than ever before, but the problem for advertisers eager to get in front of these eyeballs is that this is happening across more screens that ever before, making such eyeballs evasive. In this piece, Jon Hewson, VisualDNA, sales director, outlines potential methods to address this issue, including using psycho-graphic data to understand customers and prospects.
Programmatic buying is set to spread like wildfire through the market for digital video ads. Online [...]
A number of deals involving some of the industry’s biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have taken place in the last week, each of them signifying wider shifts in the ad tech and marketing sectors. ExchangeWire places them under the microscope.
Ve buys GDM Digital
Firstly, let’s round-off the facts about the latest deals. This week VE announced the acquisition of fellow UK-based outfit GDM Digital in a $12m deal, that will see all 42 [...]
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The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve the efficiency of media trading, but a skills shortage prevents it from developing further, according to a survey ahead of this year’s ATS Paris.
The data comes in the first ExchangeWire European Programmatic Survey*, which offers insights into key industry trends for the following 12 months, and highlights the use of data, ability to formulate cross screen ad [...]
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