Performance Marketing

  • Oracle's Laura Ipsen on Consumer Experience & Data Overload

    Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved from Oracle’s Global Industry Solutions Group (technology solutions for retail, financial services, utilities, public sector, etc.) to Oracle Marketing Cloud as SVP and general manager, replacing Kevin Akeroyd, who left the company.

    During an interview [...]

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  • Marketers Must Focus on Data-Driven Decision Making: Q&A with Per Pettersen, CEO, Impact Radius

    The advertising industry is not without its challenges. And marketers can have a tough time grappling with these challenges alongside maintaining efficiency and effectiveness. Per Pettersen (pictured below), CEO of Impact Radius, which acquired fraud detection platform Forensiq in June 2016, speaks exclusively with ExchangeWire about how brands can overcome these challenges, how the industry is tackling fraud, and how Impact Radius is evolving as a business.

    ExchangeWire: What do you believe to be the greatest challenges faced by marketers [...]

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  • Naspers Sells Allegro; Armis.Tech Launches in France

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells Allegro; Armis.Tech founded in France; UK viewability figures at 49%; TubeMogul and TVTY integrate; RadiumOne concentrate on creative; Improve Digital grow; and Total Media launch new division.

    Strategic sale of Allegro

    After announcing plans to sell Polish internet auction site Allegro earlier this year, Naspers have finally closed the deal: Allegro is sold to a consortium of private equity companies [...]

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  • Salesforce Acquires Krux; Criteo Buys HookLogic

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with Salesforce to buy Krux and Criteo taking over HookLogic; Guardian launches programmatic audience targeting platform; IPA champions diversity; Optimizely enables campaign experimentation; and Optimove introduces Optibot.

    Salesforce to buy Krux

    Data management specialist Krux changes ownership. New owner, Salesforce, pays the proud sum of USD$700m (£554m) for Krux, the Wall Street Journal writes. The purchase price will be paid in cash and [...]

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  • Dentsu Aegis Network Acquires in India & AU; Indonesian Publisher Goes Programmatic with SpotX

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu Aegis Network acquires in India & AU; Indonesian publisher goes programmatic with SpotX; AU performance firm secures funds for US expansion; WPP introduces government practice in Singapore; and Carat China gets new CEO.

    Dentsu Aegis Network acquires in India & AU

    The Japanese agency group has made two acquisitions in India and Australia, as it looks to further [...]

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  • Affiliates Are Evolving into Digital Partners: Q&A with Erik Mikisch, Performance Horizon

    Affiliate marketing – the digital performance channel, which exists relatively under the radar when referring to the growth of digital advertising overall. However, as an efficient digital channel with continued growth. How is this channel evolving and how is changing technology aiding its development? ExchangeWire speak with Erik Mikisch (pictured below), VP marketing, Performance Horizon about how affiliate marketing is becoming ‘digital partner marketing’ and how the changing face of digital is making its mark on this traditional performance channel.

    ExchangeWire: [...]

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  • Brand Interactions via Email Lack Relevance & UK Ad Viewability Falling

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brand interactions via email lack relevance; Creative agencies don’t take advantage of digital data; Viewability falling in the UK.

    Brand interactions via email lack relevance

    UK consumers are dissatisfied by the number of brand messages they receive, and their relevance, concludes a study by Mailjet. The findings are based on a survey of [...]

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  • Singapore Broadcaster Unveils HTML5 Ad Formats; Opera Ad Biz No Longer Up for Chinese Acquisition

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore broadcaster unveils HTML5 ad formats; Opera’s ad biz no longer up for Chinese acquisition; Dentsu acquires Taiwan search agency; Grey buys into China social marketing agency; Data2Decisions opens Japan office; and Carat appoints Malaysia CEO.

    Singapore broadcaster unveils HTML5 ad formats

    Singapore’s national broadcaster MediaCorp has partnered Sizmek to deploy HTML5-based ad formats across its websites and [...]

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  • Almost Half of APAC Marketers Buy Programmatically; Indian Consumers Annoyed by Mobile Ads

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost half of APAC marketers buy programmatically; Indian consumers annoyed by mobile ads; Nine Mi9 puts inventory on AppNexus; AdAsia opens up in Thailand; Criteo eyes growth in India; and China’s LeCo partners with Twitter.

    Almost half of APAC marketers buy programmatically

    Some 41% of senior marketing professionals in Asia-Pacific have adopted programmatic in their media buys, led [...]

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  • Politely Interruptive Ad Formats: Time-Based Advertising Explained

    Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured below), VP of engineering and product, Parsec, who explains why time-based advertising is so effective, and how to make a success of it.

    You’d be hard-pressed in 2016 to find a more popular digital advertising metric than time, and for good reason. The amount of time that someone spends with an advertisement is likely the strongest indication of impact, relevance, [...]

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