ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter Ads in External Feeds; SAP introduces media exchange; Dynamic Email Retargeting by Criteo; More Transparency for Publishers with Dutch ad server Ancora; and Google introduces Android Instant Apps.
Facebook sell video ads for third parties
First retargeting on Instagram, now video ads delivered through the Audience Network to third-party websites and in apps: Facebook ramp up their [...]
Tags Ad ServerAd TechAdvertiserAgencyAppsBrandData Management PlatformDemand Side PlatformDisplayEuropeFacebookFacebook DisplayGermanyMarketing TechnologyMedia BuyingNetherlandsOnline videoPlatformProgrammaticProgrammatic VideoPublisherPublisher ExchangeRetargetingtransparencyVideo
What do marketers have to consider when buying data, modelling audience segments, and selecting the right platform? In this piece on mobile audience data handling, Tom Laband, CEO AdSquare (pictured below), addresses marketers who are unsure how to approach audience targeting; and outlines the basic steps that marketers need to take in order to implement a successful mobile campaign.
The smartphone is the most personal of all devices; and it is our access to an increasingly connected world. It navigates us through the [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion partners with Beyond Analysis; and Sizmek releases MDX-NXT.
AOL Launches Self-Serve Programmatic TV Ad Buying
AOL leaves manual TV ad-buying behind. The media company has just announced a new self-serve TV ad-buying solution as part of [...]
Tags Ad NetworkAd ServerAd ViewabilityAgency Trading DeskAttributionBig DataBrandCross-ChannelDataData Management PlatformDemand Side PlatformDigital MarketingEuropeGermanyMarketerMedia BuyingMobileNative AdvertisingPlatformPremiumPrivate marketplaceProgrammaticPublisherSpain
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose again against Adblock Plus; Video ads for Facebook Instant Articles; AMP-compliant header bidding solution by Rubicon Project; and LiveRail’s past and future.
Adblock Plus wins court case
A slap in the face for publishers? In an action taken against Eyeo, the makers of Adblock Plus, a district court in Southern Germany has ruled that the distribution of adblocking software is legal. The [...]
Tags ad blockingAd NetworkAd ServerDigital MarketingDisplayEuropeFacebookGermanygoogleMobileMobileMobile Ad NetworkNative AdvertisingOnline videoPlatformPrivate marketplaceProgrammaticProgrammatic VideoPublisherVideo
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US; Admedo closes funding round; Widespace bags €15.8m in funding; IBM buys creative agency; and Telenor invests in ad tech.
EU and US agree on ‘Privacy Shield’
Safe Harbour is dead, long live Privacy Shield: The EU and the US took longer than the 31 January 2016 deadline to hash out a new data transfer deal, but have [...]
The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to come by for its ad tech companies? ExchangeWire talks to Nick Moutter (pictured below), CEO and co-founder of Admedo about how the risk aversion of UK venture capitalists results in a lack of support for UK ad tech startups, versus their US counterparts.
With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at Ensighten (pictured) predicts that one of the key discussion points at, and following, the London and Cologne conferences will be open marketing platforms versus closed marketing suites.
It won’t have failed to escape the attention of dmexco attendees that Adobe, Oracle, Google, and Facebook have been on a tech spending spree during the past few years; and one that would [...]
The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in the programmatic ecosystem, which are all topics that will be featured at ATS London. Tickets for ATS London on Monday September 14 are now on sale. We do sell out every year, so make sure you get your ticket while they’re still available.
It is the age of the faux-publisher. It has become next to impossible to build a [...]
Verizon Wireless’ purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion price-tag, but also how it symbolises the attempted re-emergence of telco operators in the digital advertising game; which is valued at $600bn per year. ExchangeWire analyses how the worlds of telecoms and ad tech are starting to collide; as well as previewing some of the conflicts this may cause, as advertisers look to take their [...]
Tags Ad ExchangeAd ServerAd TradingAdvertiserAttributionAudience BuyingBehavioral TargetingBehavioural TargetingBidderBig DataBrandBrazilConnected TVContextCross-ChannelDataDigital MarketingDSPEuropeFacebookGamingLATAMMarketerMarketing TechnologyMedia BuyingMobileOnline MarketingOnline videoPlatformPrivacyProgrammaticProgrammatic Premiumprogrammatic tvProgrammatic VideoProspectingSecond screenSingaporeSoutheast AsiaSpainSSPStackStrategic InvestmentUSAVendorVideo
Twitter’s recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In this piece Phil Macauley, Quantcast, managing director, EU, reflects on how many of these purchases point towards marketers’ growing focus with attribution.
Earlier this month Scott Kupor, managing partner at London-based VC Firm Andreessen Horowitz, took stock of M&A activity across markets, surmising that: “we should still expect a lot of M&A [...]
Tags AdvertiserAttributionCross-ChannelDataDigital MarketingDisplayDynamic Ad OptimisationEuropeFacebookFragmentationgoogleMarketerMarketing TechnologyMedia BuyingOnline MarketingPlatformPoint SolutionProgrammaticStackStrategic InvestmentVendor