ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells Allegro; Armis.Tech founded in France; UK viewability figures at 49%; TubeMogul and TVTY integrate; RadiumOne concentrate on creative; Improve Digital grow; and Total Media launch new division.
Strategic sale of Allegro
After announcing plans to sell Polish internet auction site Allegro earlier this year, Naspers have finally closed the deal: Allegro is sold to a consortium of private equity companies [...]
TagsAd ExchangeAd TechAd ViewabilityAdvertiserAgencyAmazonBehavioral TargetingBehavioural TargetingCreativeEastern EuropeEuropeFranceLocalLocationMarketermeasurementMobileNetherlandsPerformance MarketingPlatformPolandProgrammaticPublisherRetargetingStrategic InvestmentViewability
The end of the year is a time for refection and projection, on what we’ve achieved and for what we expect. Adam Jablonski, CEO of the Polish ad server Epom, breaks down the current state of mobile advertising in Eastern Europe and what we can expect from the region in 2013.
Stay Alive and Advertise
Despite the widely spoken-of impending Apocalypse on December 21, 2012, we can’t help but look towards 2013 with a renewed willingness [...]
Ads Get into Apps, In-App Ads Get to the Top
It probably wouldn’t be an exaggeration to say that the modern user is almost 100% mobile, regarding both private time and work routine. Due to the fast pace of our lives, dynamics have already converted mobile into one of the key factors in development, no matter which industry is being discussed. Advertising is, obviously, even more affected by new mobility trends, which is perhaps why mobile ads in [...]
'The Future’s Bright, The Future’s ‘Kombinowac’', by Stephan van den Bremer, European MD & Mirek Wasowicz, Sales Director, Central & Eastern Europe, IgnitionOne
Poland and indeed the rest of the CEE market is about to erupt when it comes to the future state of data-driven ad buying. Engineering prowess has reigned in the region for some time and the likes of Warsaw are now becoming viable hubs of locally served business rather than just being outsourced hubs. One such company beginning to make inroads is Ignition One, who has just opened its first office in Poland. It’s client list includes: Orange.pl, Play.pl, Netia.pl, [...]
It’s the biggest data-driven advertising event in Europe. It’s the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied – A LOT! – but never equalled, ATS London brings together the best in the global online ad industry to discuss the latest trends and developments in the space. And this year is no exception.
It is clear that our industry is [...]
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myThings' Global Expansion Continues Following Recent $15m Investment; Moblie Ad Network Todacell Raises £1.29m and Doubles Revenue
myThings, a global personalised display ad solutions company, announced this week that it has expanded its operations in the U.S. and Latin American markets, in addition to Japan, Turkey, Poland and the Nordics, with the company now operating in 15 markets worldwide. Hand-in-hand with its geographic expansion, the company has recently hired its 100th employee, with a total team growth of 120% in 18 months.
myThings’ strategic expansion decision, especially the [...]
European Data Consolidation: Alain Levy & Arnaud Caplier Discuss The Recent Acquisition Of Datvantage And How It Will Help To Bulk Out Weborama's Data Offering
Weborama announced yesterday that it was acquiring Datvantage, a data management solution, for an undisclosed figure. The acquisition might well signal the start of a wider consolidation in the European ad tech space. Here Weborama CEO, Alain Levy, and Datvantage’s Co-Founder, Arnaud Caplier, discuss the deal and how it will augment the current pan-Euro data solution offered by Weborama.
For those not accustomed with Datvantage, please explain what the value proposition; what category do they operate in (exchange, DMP, [...]
Evidon announced this week their new partnership with Adobe. The integration will enable Adobe clients to access Evidon’s privacy controls directly though Adobe TagManager, and help them comply with global privacy regulations across all domains, advertisements, applications, and devices. In phase I, they’ll use Evidon InForm to help consumers control their behavioral advertising preferences, including giving them a mechanism to provide their consent to be tracked for OBA—a key requirement of [...]
IPONWEB's Shane Shevlin Discusses His Move To The Company, The IPONWEB Solution In Europe, & The Critical Role Its Technology Plays In The Real-Time Advertising Eco-System
Shane Shevlin is Director of Business Development EMEA at IPONWEB. Here Shevlin discusses the IPONWEB solution in Europe, how the company works with ad tech vendors, and the critical role its technology plays in the real-time advertising eco-system.
For those unaware of the IPONWEB solution in Europe, can you give an overview of your current offering? IPONWEB is essentially the tech provider behind many of the leading Ad tech platforms in the RTB space. We build and operate customised media trading [...]
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Adam Jablonski is Founder and CEO from Epom. Here he discusses some key trends from the Polish online ad market, and how the mobile and automated channels are attracting budget in one of Europe’s fastest growing markets.
Poland has been at the forefront of progress and innovation in the online space over the past couple of years. The country’s integration into the European Union has been a key driving force for further rapid development of technology, particularly digital media start-ups. [...]