Annual ad tech and martech M&A figures point towards a healthy 2017.
– Total ad tech/martech deals completed remains steady year-on-year
– Combined disclosed value of deals grows by USD$9.6bn (£7.8bn) on 2015
– Significant increase in Private Equity backed deals
Specialist technology M&A advisor Results International revealed last week (18 January) the number of ad tech and martech deals completed in 2016. The combined total stands at 412, up by one deal on the previous year. [...]
The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising spend in the UK is predicted to reach £2.5bn this year, new arrivals must navigate the complex ecosystem, confront industry issues, and face global marketplace complexities. Jayant Kadambi (pictured below), co-founder and CEO, YuMe talks to ExchangeWire about the outlook for newcomers to the ad [...]
Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this piece, we delve beneath the surface of Vista’s acquisition strategy and unveil the potential to view end-to-end media buying and selling both on and offline. We also speak exclusively to Julie Langley, partner at Results International.
Vista Equity Partners (‘Vista’) paid USD$1.79bn (£1.24bn) for Marketo; shareholders will receive USD$35.25 (£24.43) in cash per share, representing a 64% premium [...]