The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising spend in the UK is predicted to reach £2.5bn this year, new arrivals must navigate the complex ecosystem, confront industry issues, and face global marketplace complexities. Jayant Kadambi (pictured below), co-founder and CEO, YuMe talks to ExchangeWire about the outlook for newcomers to the ad [...]
Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this piece, we delve beneath the surface of Vista’s acquisition strategy and unveil the potential to view end-to-end media buying and selling both on and offline. We also speak exclusively to Julie Langley, partner at Results International.
Vista Equity Partners (‘Vista’) paid USD$1.79bn (£1.24bn) for Marketo; shareholders will receive USD$35.25 (£24.43) in cash per share, representing a 64% premium [...]