Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of programmatic forward in Asia-Pacific.
With campaign tracking and ad blocking proving to be major challenges over the past year, the next development phase for programmatic must focus on improving data credibility and cross-device attribution.
ExchangeWire spoke with several executives who stressed the need to enable “true omnichannel” and data-driven advertising in order to create connected user experiences, as well as for [...]
Tags Ad TechAd TradingAdvertiserAPACAttributionBehavioural TargetingBig DataDataData Management PlatformMarketermeasurementMobileProgrammaticProgrammatic Audioprogrammatic tvProgrammatic VideoPublisherSoutheast Asia
When the value of a product soars, everyone wants to stock it. So, with video ad spend growing by 40% this year and due to rise by a further 32% in 2017, it’s no surprise that publishers are rushing to adorn their shop front with the ‘video sold here’ sign. Writing exclusively for ExchangeWire, Alex Bornyakov, co-founder and CEO, VertaMedia explains why, when it comes to video strategy, acting in haste [...]
For publishers, header bidding is revolutionising the sale of display advertising. But can it repeat the trick for video? As Dvir Doron, CMO, Cedato explains, inefficiency is the dirty little secret of first-generation programmatic. When an ad impression is auctioned, publishers seeking the best price typically have to request bids from multiple sell-side platforms, in a sequential waterfall.
By sending that impression to multiple networks simultaneously, however, header bidding technology helps [...]
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest series instalment, experts predict what to expect in video advertising in 2017.Three key video trends
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Spotify APAC tune up programmatic campaigns; Dentsu buy Indian design studio; MEC unveil Wavemaker in China; WPP open The Store in ANZ; and AdAsia unveil Moments in Thai.Spotify APAC tune up programmatic campaigns
The music streaming service says it has rolled out programmatic campaigns across several Asia-Pacific markets, including Singapore, Hong Kong, and Australia.
Their audio inventory was available [...]
Publishers face big choices as they seek to maximise revenues from their video content in 2017. In this ExchangeWire exclusive, Ryan Afshar (pictured below), VP of media partnerships, Videology outlines five key areas.
Publishers have been having a hard time. As consumer behaviour transforms for the digital age, they find themselves playing technology catch-up with their advertiser and agency customers. The publishers are under-armed and facing better-equipped rivals.
The scale of competition from Google and Facebook is unprecedented, together these ‘new’ market [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired by private investors; AppNexus start PreBid for video advertising; Ineffective targeting of online campaigns; OperaMediaworks rebrands; The Weather Company goes off-platform; Ve Interactive buys Crave & Lamb; and BillFront receives funding.Neustar acquired by private investors
US tech and communications company Neustar have been sold. A private investment group led by Golden Gate Capital have bought Neustar in a deal worth USD$1.83bn (£1.44bn), [...]
Social & Email Marketing Top APAC Priorities; AU Consumers Will Turn Off Ad Blockers for Right Reasons
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Social & email marketing top APAC priorities; AU consumers will turn off ad blockers for right reasons; South Korea has world’s highest viewable completion; AsiaMX go live in Thailand, eye new Asian offices; RTB House open up in Singapore; and Rakuten merchants gain access to AdRoll.Social & email marketing top APAC priorities
Social media integration, email marketing, [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe digital video advertising survey; Earnings for YuMe and Marin; FastPay fintech financing program; Targeted display solution by Archant; and Sizmek goes HTML5.TubeMogul acquired by Adobe
Adobe has entered into a definitive agreement to acquire TubeMogul for a price tag of approximately USD$540m (£433m) net of debt and cash.
With the acquisition [...]
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ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neuer Geschäftsführer bei Unruly Deutschland; Adventori öffnet deutsche Niederlassung; Mobile Internetnutzung wächst weiter; Ad-Tracking bei Deutschen unbeliebt; und Fünf Fragen an die MMA Deutschland.
Neuer Deutschland-Chef für Unruly
Neues in der deutschen Führungsetage von Unruly: Der Adtech-Anbieter mischt die Karten und ernennt Christoph Thielecke als neuen Geschäftsführer in Deutschland. Thielecke wirkte bisher als Vice President Sales für den Bereich Nordeuropa bei Unruly.
Damit stellt sich Unruly [...]