Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the number one risk for businesses across the globe. In this piece, Giovanni Strocchi, CEO, ADmantX, discusses how brands can move beyond blacklists and whitelists and take greater control of brand safety.
As programmatic has automated the digital advertising ecosystem, the need for brand safety measures has grown as marketers try to ensure their ads appear alongside [...]
ExchangeWire Research’s head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors, as well as the market dynamics that will lead to their increasing influence in 2015, focusing on: Ecommerce; Transparency; Big Data, and mobile.
Following on from ExchangeWire Research’s recent article Where the Money will Flow in 2015?, which summarised ad tech and martech predictions for 2015, this article draws from the numerous lists of the [...]
Tags Ad VerificationAd VisibilityAnalyticsAttributionAudience BuyingBehavioural TargetingBig DataClick FraudContent verificationContextDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDigital MarketingDisplayDynamic Ad OptimisationMarketermarketing cloudMarketing TechnologyMobileOnline MarketingPlatformProgrammaticself-service platformSemantic TargetingSocial TargetingStrategic Investment
Mikko Kotila, Founder & CEO, STATSIT Discusses the Evolution of Their Proposition & Regional Differences in APAC
Can you give an overview of the STATSIT proposition and how you have evolved in the data-driven display-buying space?
STATSIT started on the back of our previous company, which was providing automation and workflow management solutions for some of the biggest SEM players in Scandinavia. We used the money we made to start STATSIT in 2008. The first 18 months were [...]
The Rise Of The Ad Tech App EcoSystem Series: Grapeshot Discusses Its Keywords App & Multi-platform Approach
In its second piece on the rise of the ad tech app ecosystem, ExchangeWire speaks to another European player building a buy-side app that can be run across multiple platform partners. Here CEO John Snyder discusses the Grapeshot app in more detail and its approach to building on the pipes of the new programmatic eco-system.
It’s the biggest data-driven advertising event in Europe. It’s the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied – A LOT! – but never equalled, ATS London brings together the best in the global online ad industry to discuss the latest trends and developments in the space. And this year is no exception.
It is clear that our industry is [...]
Tags Ad ExchangeAd NetworkAd ServerAdvertiserAgencyAgency Trading DeskAnalyticsAttributionBehavioural TargetingBeneluxBidderBig DataBrandCEECreativeDemand Side PlatformDisplayDynamic Ad OptimisationFranceGermanyIndependent Trading DeskItalyMarketerMobileMobile Ad ExchangeMobile DisplayMobile RTBNetherlandsNordicsPolandPortugalPrivacyPrivate ExchangeProspectingPublisherPublisher Trading DeskRich MediaRTBRussiaScandinaviaSearchSemantic TargetingSocial TargetingSpainSSPStackTrading DeskVideoYield Optimisation
Franc Goebbels, Managing Director for Annalect in the Netherlands, chats with ExchangeWire on automated trading, the Dutch cookie law and why semantic targeting needs the human touch in his local market.
Can you give us some overview on the Accuen Netherlands operation?
As you may know, the OMD label is within the Omnicom Media Group, and Omincom Media Group is currently launching Annalect [...]
DoubleClick Digital Marketing: Jason Bigler Discusses The DDM Suite, Why An End-To-End Stack Is Necessary For The Market And How DDM Offers A True Cross-Optimisation Solution
Jason Bigler is Director, Product Management at Google. In an interview with ExchangeWire, Bigler gives the full run down on the capabilities of the new DoubleClick Digital Marketing (DDM) suite, and what it will mean for agencies and advertisers. He discusses how the DDM solution will offer multi-channel optimisation (except of course, for the moment, social) – as well as a unified buy-side stack that incorporates all of Google’s buy-side features. The launch of DDM in Europe is expected [...]
Tags Ad ServerAd TradingAd VerificationAdvertiserAgencyAgency Trading DeskAnalyticsAttributionAudience BuyingBehavioral TargetingBidderDataData ExchangeData Management PlatformDemand Side PlatformDisplayDynamic Ad OptimisationMarketerMedia BuyingMobileRich MediaRTBSemantic TargetingYield Optimisation
eBay's JJ Eastwood Discusses The Roll-Out Of geoTribes In Australia, And How The New Solution Will Help Australian Advertisers
eBay Australia’s JJ Eastwood discusses the implementation of geoTribes, a new geo-demographic segmentation tool, that the company claims brings offline segmentation to online audiences for the first time.
Can you explain what eBay has done with the rollout of geoTribes for its online advertisers and what differentiates it from other offerings?
As we bring new advertising partners on-board, it’s important that we connect them with the right audience and in turn our customers receive advertising messages that are both relevant and meaningful [...]
ATS Stockholm is the first full-day conference on data-driven advertising in the Nordics. The event takes place on Thursday, May 24 in Stockholm. A number of speakers have already been named and the full agenda will be released next week. Some of the speakers for the day include:
– Jukka Sundquist, Head of Display, Partner, KliKKi – Johan Pettersson, Digital Director at Starcom Sweden – Gustav Von Sydow, CEO & Co-founder at Burt – Simone Skoog, Managing Director Nordics at Criteo – Josh Mortensen, [...]
Tags Ad ExchangeAd NetworkAd ServerAd TradingAd VerificationAgencyAgency Trading DeskAnalyticsAttributionBehavioral TargetingBidderData ExchangeData Management PlatformDemand Side NetworkDemand Side PlatformDisplayMarketerNordicsPrivate ExchangePublisherPublisher Trading DeskRTBScandinaviaSemantic TargetingSSP
Euro Round-Up: Peer39 Sells To DG; madvertise Acquires In Turkey; IPA Report Suggests Marketing Budgets Are On The Rise
Peer39 exits for $15.5, As DG Adds Semantic Targeting To Its Offering
In what appears to be a fire sale, and an ominous sign for the feature-led product companies in the ad tech space, Peer39, a semantic targeting company, announced it was being acquired by DG for just $15.5 million. Peer39 had raised around $27.4 million to-date.
DG has acquired one of the leading semantic ad solution providers at a snip and will add an impressive [...]