Annual ad tech and martech M&A figures point towards a healthy 2017.
– Total ad tech/martech deals completed remains steady year-on-year
– Combined disclosed value of deals grows by USD$9.6bn (£7.8bn) on 2015
– Significant increase in Private Equity backed deals
Specialist technology M&A advisor Results International revealed last week (18 January) the number of ad tech and martech deals completed in 2016. The combined total stands at 412, up by one deal on the previous year. However, the combined totals hide a [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech funding in decline; An ad tech renaissance looming; IAB UK appoint new CEO; The Telegraph quadruple programmatic team; and global advertising revenue to increase 11.1% in 2017.Duopoly driving ad tech funding decline?
According to data collated for the Financial Times by CBInsights and published in a recent article on ft.com about the California giants dominating the ad-serving market, 2016 will end [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new messaging app; Facebook integrate with third-party measurement platforms; 500m Yahoo accounts hacked; and FastPay receive growth funding.
IPO of The Trade Desk on NASDAQ
The long-awaited IPO of The Trade Desk (NASDAQ: TTD) happened Wednesday, 21 September, 2016, with share prices debuting on NASDAQ at USD$28.75 (£21.88), 60% higher than the USD$18 (£13.70) IPO price. [...]
Discussion has been prominent about the impact of Brexit on the digital advertising industry, since Britain chose to leave the EU on 23 June. While many disagree on whether the impact will be positive or negative, all agree that it will leave its mark. Matt Byrne (pictured below), UK director, FastPay, a specialist lender focused on digital media tells ExchangeWire how Brexit could potentially impact funding within ad tech and how businesses should place themselves to come out the other [...]
The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising spend in the UK is predicted to reach £2.5bn this year, new arrivals must navigate the complex ecosystem, confront industry issues, and face global marketplace complexities. Jayant Kadambi (pictured below), co-founder and CEO, YuMe talks to ExchangeWire about the outlook for newcomers to the ad tech industry and shares his tips for success, drawing upon [...]
On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued at USD$26.2bn (£18.44bn). With the help of industry leaders, ExchangeWire evaluate this huge deal.
Microsoft’s announcement that it is acquiring LinkedIn came as a complete surprise for many, for a number of reasons. Firstly, LinkedIn is not actually a profitable company. In its full-year 2015 earnings results, LinkedIn’s GAAP net loss attributable to common stakeholders was USD$166m (£117m). Adjusted profit [...]
In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media, shares with ExchangeWire a common frustration among the conference-going crowd, where an outsider’s attempts to simplify our industry solely leads to more confusion. He gives his views on how best to go about understanding our ecosystem instead.
It’s June 2016 and, seven years on, I still hear of people inserting the now ubiquitous LUMAscape into their presentations. I’ve been privy to many [...]
TagsAd Techad techad tech landscapeDigital MarketingFragmentationlumascapeMarketermarketing landscapeMarketing TechnologymartechOnline Marketingprogrammaticprogrammatic ecosystemTechnologyVendorventure capital
Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this piece, we delve beneath the surface of Vista’s acquisition strategy and unveil the potential to view end-to-end media buying and selling both on and offline. We also speak exclusively to Julie Langley, partner at Results International.
Vista Equity Partners (‘Vista’) paid USD$1.79bn (£1.24bn) for Marketo; shareholders will receive USD$35.25 (£24.43) in cash per share, representing a 64% premium [...]
Financing growth in ad tech is big business. It can be a minefield for ad tech firms to know where to start when they are looking at going down the route of outside investment. Following Affectv’s recent funding announcement, ExchangeWire speaks with Glen Calvert (pictured below), CEO, Affectv, about what ad tech firms need to consider when weighing up their options for growth funding.
The programmatic advertising industry is currently going through a very interesting period, with a lot of uncertainty [...]
Expansion into the US is an aspiration for many budding ad tech companies that have put down roots in EU markets. But, with cross-border barriers to entry and stiff competition in the home market, how can these EU ad techs make a success of it? ExchangeWire spoke to Mike Kerans (pictured below), managing partner, C.R.O. Partners, New York-based specialists in growing revenue for digital media and technology companies. Kerans gave the straight-talking lowdown on the common mistakes made and the three key [...]