As global regions go, APAC is perhaps the most diverse of them all, both in terms of cultures and economies – and by extension, in media and ad marketplaces, writes Stuart Bartram, Rubicon Project MD, APAC.
Tags Ad ExchangeAd NetworkAd TradingAdvertiserAgencyAPACAustraliaBehavioral TargetingBehavioural TargetingDigital MarketingDisplayDynamic Ad OptimisationJapanMedia BuyingMobileNew ZealandOnline MarketingPremiumProgrammaticPublisherPublisher ExchangePublisher Trading DeskSingaporeSSPStackYield Optimisation
Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to bear its teeth and advertisers begin to demand enhanced transparency. In short, the terms ‘privacy’ and ‘transparency’ could soon become as synonymous with France as its national rallying cry: ‘Liberté, Egalité, Fraternité’.
In the second instalment of a two-part examination of the French programmatic trading market, ExchangeWire consults sources who offer their opinions of what developments must take place [...]
Tags Ad ExchangeAd NetworkAd ServerAd TradingAdvertiserAgencyAgency Trading DeskAnalyticsAudience BuyingBehavioral TargetingBehavioural TargetingBig DataBrandDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDemand Side NetworkDemand Side PlatformDigital MarketingDisplayDSPFranceIndependent Trading DeskMarketerMarketing TechnologyMedia BuyingOnline MarketingPrivacyPublisherRetargetingRTBViewabilityYield Optimisation
In the first of a two-part look at the French programmatic market in 2014, insiders have told ExchangeWire the programmatic trading sector provided one of the few ‘good news’ stories in the French advertising market last year, which was described as “stable at best” by one source.
These sources also forecast the programmatic trading market will grow further in 2014, with some adding that market consolidation is a likely outcome if the sector is to continue to meet the needs [...]
AppNexus’ deal with UIM (United Internet Media) will see the pair build a private marketplace letting advertisers bid on inventory on websites such as GMX and WEB.DE, in a move that could see the German programmatic ad market double in 2014.
The collaboration is currently being tested and will kick off in earnest in January 2014. This will offer advertisers both premium transparent media buys, as well as more scalable blind purchases across UIM’s audience of 30 million unique [...]
Tags Ad ExchangeAd ServerAd TradingAdvertiserAgencyAgency Trading DeskBehavioral TargetingBehavioural TargetingGerman Sales HouseGermanyMedia BuyingOnline MarketingPremiumPrivate ExchangeProgrammaticPublisherPublisher ExchangePublisher Trading DeskRTBYield Optimisation
'Programmatic has no borders,' Ana Garcia, SpotXchange, business development director, on why she's bullish about the Spanish programmatic market
The market in Spain for programmatic media trading is bucking the trend despite the Spanish recession, as publishers there look beyond their own borders for extra revenue, and technology adoption within video is fuelling this trend.
Tags Ad ExchangeAd TradingAdvertiserAudience BuyingContextExchange NewsLATAMMarketing TechnologyProgrammaticProgrammatic VideoPublisherPublisher ExchangePublisher Trading DeskSpainVendorVideoYield Optimisation
It’s the biggest data-driven advertising event in Europe. It’s the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied – A LOT! – but never equalled, ATS London brings together the best in the global online ad industry to discuss the latest trends and developments in the space. And this year is no exception.
It is clear that our industry is [...]
Tags Ad ExchangeAd NetworkAd ServerAdvertiserAgencyAgency Trading DeskAnalyticsAttributionBehavioural TargetingBeneluxBidderBig DataBrandCEECreativeDemand Side PlatformDisplayDynamic Ad OptimisationFranceGermanyIndependent Trading DeskItalyMarketerMobileMobile Ad ExchangeMobile DisplayMobile RTBNetherlandsNordicsPolandPortugalPrivacyPrivate ExchangeProspectingPublisherPublisher Trading DeskRich MediaRTBRussiaScandinaviaSearchSemantic TargetingSocial TargetingSpainSSPStackTrading DeskVideoYield Optimisation
Over the last 12 months, we’ve seen the rise of the ‘stack’. Google, Appnexus, et al are all on their way to developing end-to-end solutions. However, smart collaborations and partnerships now may provide alternatives to those previously unable (or unwilling) to develop one stack.
DoubleClick Digital Marketing: Jason Bigler Discusses The DDM Suite, Why An End-To-End Stack Is Necessary For The Market And How DDM Offers A True Cross-Optimisation Solution
Jason Bigler is Director, Product Management at Google. In an interview with ExchangeWire, Bigler gives the full run down on the capabilities of the new DoubleClick Digital Marketing (DDM) suite, and what it will mean for agencies and advertisers. He discusses how the DDM solution will offer multi-channel optimisation (except of course, for the moment, social) – as well as a unified buy-side stack that incorporates all of Google’s buy-side features. The launch of DDM in Europe is expected [...]
Tags Ad ServerAd TradingAd VerificationAdvertiserAgencyAgency Trading DeskAnalyticsAttributionAudience BuyingBehavioral TargetingBidderDataData ExchangeData Management PlatformDemand Side PlatformDisplayDynamic Ad OptimisationMarketerMedia BuyingMobileRich MediaRTBSemantic TargetingYield Optimisation
They used to be the kings and queens of media arbitrage. The ad tech watering holes of Goodge street and Dusseldorf would only mention their names in hushed tones. Nobody could beat them on margins. Nobody. Not even Google. But times have changed. The business model of the typical horizontal DR ad network is in real trouble [...]
PLYmedia is offering adk2, a “free” ad server for long-tail publishers. Here Avishay Raviv, COO and President at PLYmedia, gives an overview of the product and how the company intends to take on established players, DoubleClick and OpenX, in the long tail publisher market.
Can you give some overview on the PLYmedia offering?
To address the needs of millions of publishers in the $9 billion long tail global publisher ad market, PLYmedia developed adk2 – [...]