Nexta.io, a sales activation platform for publishers and classifieds, today introduced NeOO, the Nexta Omnichannel Optimisation engine. This AI-driven engine helps advertisers to fully utilise Nexta’s spectrum of digital marketing solutions in an easy, automated and optimised manner. Key features of [...]

Integral Ad Science (IAS), the global leader in digital ad verification, has partnered with Taboola, the world's leading discovery platform, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety [...]

Last week saw the publication of key advertising performance report, the Advertising Association/WARC (AA/WARC) Expenditure Report. ExchangeWire speaks to figures within the industry to get their thoughts on the report's findings. Context and sentiment can help brands capture untapped audiences It's no [...]

In the latest of an analytical series, Sojern examines the impact of the ongoing outbreak of the Covid-19 coronavirus strain upon the global travel industry. With more than 345,767 confirmed cases and over 14,927 deaths from COVID-19 globally, we are undoubtedly [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB & IAB Tech Lab release CCPA Compliance Framework for public comment; Rubicon Project acquires RTK.io; Broadsign and [...]

Marketing efforts in recent years have tended towards the quantitative measure of performance. How many people could have seen the ad, how many people have clicked it, and how many people have bought a product after clicking the ad. However, [...]

Marketing Town, the award-winning lead generation and affiliate platform, announced today its new brand identity. Formally Tech Essence, the launch of the new name, brand, and website follows the company’s impressive growth and development. Since its launch in 2014, Marketing Town [...]

Writing exclusively for ExchangeWire, Ken Leren, founder at Marketing Town discusses the misconceptions that surround performance marketing, the advantages of spending through these channels, and how emerging technologies will build upon the sector's successes. What are the main benefits of performance [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Vungle expands advertiser offering; premium video growing stronger as it becomes more addressable and data-driven; intelligent flighting strategies [...]

Experimentation is the tool of choice when trying to learn about outcomes of actions that cannot be calculated or forecasted. In digital marketing the most obvious use cases for experimentation are: 1) exploring new channels or trends, like new social media [...]