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  • Nvidia Chip Offers Lifeline to China; Hopper Strengthens Capital One Partnership

    In today's ExchangeWire news digest: Nvidia produces a new chip that can be exported to China under the US' new restrictions; travel booking start-up Hopper secures USD$96m (~£83.9m) from Capital One, and Elon Musk contemplates placing Twitter behind a paywall. Nvidia [...]

  • Tech Giants Show No Sign of Slowing Down as Twitter, Alphabet & Amazon Post Earnings

    Twitter, Amazon, and Alphabet have all beat analysts’ expectation, posting strong Q3 results. While both Amazon and Alphabet are looking to improve their foothold in Asia, Twitter has boosted its number of monthly average users (MAUs), and looks to be [...]

  • Cross-Device: Let’s Go Back to the Future

    It is that time of year. A time to reflect on the progress of 2016 and to predict developments to occur in 2017. Like our appetites when approaching a buffet line at CES, we tend to over-predict the capabilities which [...]

  • Who Are the Winners & Losers of dmexco 2016?

    The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This year was almost certainly bigger and bolder than last year, with 50,000 visitors and 1,000 exhibitors, crammed into four huge [...]

  • How Biometrics in Fintech Can Bring a Different Angle to Using Biometrics in Advertising

    In a slight removal from ExchangeWire’s habitual coverage of ad tech and martech, we take a brief visit into the world of fintech, where we learn how biometrics is changing the banking industry, but it isn’t the silver bullet that [...]

  • Mind the Marketing Gap! Millions Left Behind in Digital Revolution

    The modern marketing space is filled with talk about reaching the ‘always-on’ consumer, executing strategies that provide audiences with seamless cross-screen experiences, and tailoring content to each individual’s interests and needs. Here, Richard Jenkings (pictured below), senior consultant, Experian writes [...]

  • Closed Means Unaccommodating: Q&A with Graham Moysey, Head of International, AOL

    Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered by Olivier Lavecot, country manager France & Benelux, ONE by AOL, ExchangeWire were keen to understand the strategy behind AOL's ongoing platform [...]

  • Are You in Danger of Building a 'Frankenstack'?

    Ad technology stacks have long been lauded as the maximiser of yield and efficiency for brands and something of a no-brainer for those considering shifting their media buying activity in-house. But how can brands make a technology stack work for them [...]

  • Using Science to Reshape the Advertising Industry

    Innovative tracking technologies are reducing the reliance of marketers on investment in traditional qualitative and quantitative research in the form of consumer surveys and focus groups. ExchangeWire speaks to Lisa Menaldo (pictured below), managing director UK, Sublime Skinz, who delves [...]

  • The Mark of Intelligent Retailing is Customer Understanding Through Data

    Dr Marc Hobell (pictured below), director, Pitney Bowes Software explains the importance of data and technology in retail to ensure an accurate understanding of customers and inform, not just physical store locations, but also the approach to omnichannel communications. Retail is [...]