Mediasmart places a strong emphasis on the quality of their mobile advertising inventory (for tablets and smartphones). Providing customers with a self-serve solution that allows them to upload their own creatives put the mediasmart guarantee of high ad quality at risk. In addition, customers wanted to upload their own ad tags instead of creative assets, increasing the risk as tags are more difficult to control and regulate.
Utilising the GeoEdge mobile ad security and verification solutions, creatives are checked [...]
British Transport Police and Network Rail sought to encourage the public to report suspicious activity on train routes and platforms across the UK. To support this initiative, TubeMogul was approached to power a campaign targeting commuters on specific test routes running from SE London to Central London between day-parted times of 6am to 7pm.
Using a combination of display and video in premium environments, TubeMogul geo-targeted the routes of interest with accuracy – driving awareness and engagement in the form of traffic and reports registered on the
Saltrock, a British surfwear retailer, were keen to look beyond traditional platforms and digital marketing methods, to be able to improve site traffic and reduce the high percentage of abandoned baskets on their ecommerce website.
Saltrock understood the value of in-store sales assistants, who were able to cross sell through helping customers find the right items for them. This presented an online challenge, as the ability to learn about each customer as an individual had its limitations, which in turn impacted [...]
Global fashion retailer AllSaints had generated positive results using programmatic for retargeting (lower-funnel marketing), and therefore decided to trial using programmatic to reach users across the full scope of the purchase funnel. In March 2015, AllSaints appointed Sociomantic Labs as its full-funnel programmatic display partner in the UK and US.
Sociomantic was tasked with driving user engagement, new client acquisition and existing customer loyalty; furthermore, Sociomantic was asked to provide insights on incrementality in order to prove [...]
Operating in the highly competitive Toys & Games category, Hasbro was seeking a bold way to drive measureable and accountable returns with the aim to win the competitive festive sales season. Entering the period, Hasbro was specifically focused on ensuring a strong share of voice and the ability to promote key products like the Nerf Modulus Blaster and the FurReal Friends StarLily Magical Unicorn.
To meet these goals, Hasbro partnered with HookLogic to develop robust product ad campaigns using a performance-focused media strategy, leveraging the world’s largest [...]
RB achieves 1,600% return on ad spend using HookLogic Sponsored Products
Recognising ecommerce as a strategic growth driver, consumer health business RB aimed to increase sales across its portfolio – with brands including Dettol, AirWick, and Vanish – on multiple online retailers. RB sought an effective way to combine ecommerce traffic and advanced data science to generate ads relevant to each shopper, develop deeper insights into media effectiveness, and increase product sales.
To meet these goals [...]
Evans Cycles, one of Britain’s largest cycle retailers, is working with Turn, the digital hub for marketers, to implement a data-driven approach to its online marketing. Evans Cycles is using Turn’s Campaign Suite for programmatic advertising, to identify and target key audiences, and gather a single customer view of how cyclists behave online.
The seasonal cyclist is not always looking on cycling websites – they also look at marketplaces such as eBay and national publications such as The Guardian.
Objective: Flygresor.se’s objective included delivering new leads at a given target CPL and keeping user engagement on the site in order to generate additional searches and conversions using Sociomantic’s stream technology.
Challenge: Research from PhoCusWright has shown that consumers visit on average 3.6 websites when shopping for an airline ticket. Although Flygresor is a leading travel metasearch engine in the Nordics, the company still faces sti competition from other metasearch websites, online travel agencies and airline websites. Thus Flygresor faced the challenge of [...]
Art.com Inc., with its website Allposters.com, is the world’s largest online retailer of high-quality wall art with more than 12 million customers in 120 countries. The company was recently looking to re-engage lapsed customers in new and engaging ways in an effort to drive increased return business from people who had not recently purchased, opened an email, or visited the site.
AllPosters.com owned high quality data [...]
Rakuten Display, the display and retargeting arm of digital marketing company, Rakuten Marketing, is working with global beauty brand, The Body Shop, to implement a full-funnel display solution with programmatic capabilities as the backbone.
The Body Shop is using Rakuten Display’s solutions to help their multi-faceted strategy tap into new audiences, build existing customer loyalty, raise awareness for new product ranges and move to a more [...]