Vertical: Online Trading
Business Type: Header Bidder Wrappers
Date: 18th Oct 2017
eBay Kleinanzeigen is Germany’s largest classified ads marketplace, and their adoption of prebid.js, the open source wrapper supported by AppNexus, represents their first foray into header bidding. Aside from boosting revenue, the focus is on the improvement of the quality of impressions available, as well as a reduction of loading times and the cost of ad serving.
The implementation was a success, with ebay Kleinanzeigen’s programmatic sales increasing by 22%, with further growth expected in the future. There were also improvements in viewability, with an average 51% improvement here, and website load time.
The case study shows the full range of benefits associated with header bidding technology implementation, with an increase in user interaction with the website evident.
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