Case studies

• RB Achieves 1600% ROAS Through Partner Retail Sites with HookLogic

  

  RB achieves 1,600% return on ad spend using HookLogic Sponsored Products Recognising ecommerce as a strategic growth driver, consumer health business RB aimed to increase sales across its portfolio – with brands including Dettol, AirWick, and Vanish – on multiple online [...]

• Turn Sets the Wheels in Motion for Evans Cycles to In-house Programmatic

  

  Evans Cycles, one of Britain’s largest cycle retailers, is working with Turn, the digital hub for marketers, to implement a data-driven approach to its online marketing.  Evans Cycles is using Turn’s Campaign Suite for programmatic advertising, to identify and target [...]

• Flygresor.se Soars with New Lead Delivery with Sociomantic

  

  Objective: Flygresor.se’s objective included delivering new leads at a given target CPL and keeping user engagement on the site in order to generate additional searches and conversions using Sociomantic’s stream technology. Challenge: Research from PhoCusWright has shown that consumers visit on average 3.6 [...]

• numberly Reactivates Allposters.com Lapsed Users with AppNexus

  

  Art.com Inc., with its website Allposters.com, is the world’s largest online retailer of high-quality wall art with more than 12 million customers in 120 countries. The company was recently looking to re-engage lapsed customers in new and engaging ways in an effort to drive increased return business [...]

• The Body Shop Gets The Full Programmatic Treatment with Rakuten Display

  

  Rakuten Display, the display and retargeting arm of digital marketing company, Rakuten Marketing, is working with global beauty brand, The Body Shop, to implement a full-funnel display solution with programmatic capabilities as the backbone. The Body Shop is using Rakuten Display’s [...]

• Online Marketplace Bukalapak Activates App Installers with Sociomantic

  

  Despite being the number one shopping Android app in Indonesia, Indonesian marketplace Bukalapak realised that only half of the users who installed its app actively used it.  Bukalapak needed to bridge the gap between the high number of installs and the [...]

• TV Land Efficiently Extends Reach Across Instagram with Adaptly

  

  The Viacom-owned cable network TV Land wanted to build awareness and drive audiences for new comedy show Teachers. TV Land initially planned on running ads solely on Facebook but Adaptly advised to push the campaign out across Facebook and Instagram [...]

• Livingly Media Gets Revenue Boost Through Header Bidding with AppNexus

  

  Being highly tech-savvy, Silicon Valley-based digital media company Livingly was one of the earliest adopters of header bidding (also known as a pre-bid integration). However, Livingly was highly selective and wanted to work with the right header bidding partner that [...]

• Driving Digital Engagement for Kia with boomApp

  

  Kia Motors Corporation is South Korea’s second ­largest automobile manufacturer; to mark their new Sportage model the company sought to create an engaging offline ­to ­online campaign ­ one that users could interact with and get a reward for doing [...]

• Data Driven Fashion for Topman with Maxus Performance

  

  When fashion retailer Topman were looking for a digital media solution to grow its online sales in such a competitive sector, it worked with the performance division at WPP media agency Maxus to build an online sales growth strategy that [...]