Latest Stories

• MathClarity Providing Better Data Insight; Bertozzi New MD Of Vivaki Nerve Center For EMEA; Omniture Release Display Solutions

  15 years ago News

  

  » MediaMath rolled a new tool on its TerminalOne platform this week, which aims to give agencies and advertisers deeper insights into audience-specific performance. MediaClarity is an analytics and data visualization solution, and is integrated into the existing TerminalOne [...]

• Alenty Offering Ad Visibility For European Agencies And Advertisers

  15 years ago News

  

  Alenty is a Paris-based ad visibility specialist, offering advertisers and agencies the tools to monitor the visibility time of their display campaigns. Laurent Nicolas, Alenty Founder and CEO, took time to speak with ExchangeWire this week about the company's [...]

• The Ad Server Is Not Dead; First-Party Ad Serving On The Rise

  15 years ago News

  

  TruConnect is a first-party ad server which enables advertisers to build one-to-one relationships with their desired audiences and customers web wide. James Sandoval, Founder and Managing Director of Invizua, spoke to ExchangeWire this week about how first-party ad serving [...]

• Netezza: European Agencies Must Employ Comprehensive Strategies To Unlock The Value Of Their Data

  15 years ago News

  

  Netezza (NYSE: NZ) is the global leader in data warehouse and analytic appliances, and helps simplify high-performance analytics for some of the biggest media buying agencies in the world. Brad Terrell (@bradterrell), vice president and general manager of Digital [...]

• LBI And Bigmouthmedia To Merge; Marketers Address Retargeting; Display Ads Stimulate Search

  15 years ago News

  

  » We’ve had yet more European M&A agency action this week. It was announced yesterday that LBI and Bigmouthmedia are to merge to form Europe’s largest digital marketing agency. The new company is expected to list on the [...]

• Tagman Expects The Commoditisation Of Display Inventory To Bottom Out This Year

  15 years ago News

  

  Tagman is one of the quiet success stories of the European ad-tech sector. Its universal tagging technology is being used in a number of high-profile US and European agencies, as well as some of the largest e-commerce players on [...]

• Anthony Rhind: DSPs Will Accelerate The Sophistication Of The European Ad Exchange Marketplace

  15 years ago News

  

  Anthony Rhind is co-chief executive officer at Havas Digital and, given his senior position at one of the biggest agency holding companies, has an excellent perspective on how big agencies are developing strategies for exchange trading. Rhind took time [...]

• Some Thoughts On SES London; Google Launch DoubleClick For Publishers; Nordic Agency Consolidation

  15 years ago News

  

  » With all the debate on the convergence between search and display, it was timely that SES London devoted a whole session to the very subject. The illustrious panel was made up of industry luminaries, including: Jonathan Mendez, Founder [...]

• Rubicon Calls Time On Ad Server; Misallocating Online Spend; Data Economy Trumps All

  15 years ago News

  

  » The Rubicon Project believes the current ad server is a “legacy technology”, and must be put to the sword. In a blizzard of PR, hype, and typical Rubicon showmanship, the company set out its “manifesto” for content creators [...]

• Nugg.ad: The Online Advertising Industry Needs To Assure Governments And Users Of Its Commitment To Privacy

  15 years ago News

  

  nugg.ad is one of Europe’s leading BT specialists, offering its predictive behavioural targeting platform to agencies and advertisers in multiple European markets. The company has been a strong player in the BT sector for a number of years. [...]