Latest Stories

• TripleLift is a Global Beta Participant for Amazon Ads’ Dynamic Traffic Engine (Beta)

  6 months ago News

  

  TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and shaping tool, Dynamic Traffic Engine (beta). This product is transforming how TripleLift is optimising the traffic we send to Amazon [...]

• Outbrain Completes the Acquisition of Teads

  6 months ago News

  

  Outbrain Inc. today (February 4th, 2025) announced the closing of its acquisition of Teads, following receipt of all necessary regulatory approvals. The two companies will merge their respective branding and performance offerings to create the omnichannel outcomes platform for the [...]

• LiveRamp Partners with Ocado Ads to Launch Audience+

  6 months ago News

  

  LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the retail media network of the world's largest online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media [...]

• Agencies Missing Out on Half of Super Bowl Ad Inventory by Over Blocking

  6 months ago News

  

  Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has released data showing that brands relying on outdated keyword blocklists are missing out on nearly half of all Super Bowl-related content due to overblocking [...]

• IPM Advertising Innovates Again by Becoming the First to Deploy First-id in Belgium!

  6 months ago News

  

  In a rapidly evolving digital landscape moving towards a cookieless world, IPM Advertising is at the forefront of advertising innovation by becoming the first Belgian media group to deploy the First-id identification solution, which is already transforming the French market.  This [...]

• Yahoo DSP to Adopt IAB Tech Lab's Standardised Data Transparency Labels

  6 months ago News

  

  Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels follow a "Nutrition Label" format, providing marketers, agencies, and data [...]

• Elon Musk Adds Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in EU for Unsafe Goods

  6 months ago News

  

  News in brief: Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in EU for Unsafe Goods Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit Elon Musk is adding more [...]

• Google Faces Ad Tech Lawsuits from AUS Publishers; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan 

  6 months ago News

  

  News in brief: AUS Publishers Hit Google with Lawsuits; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan  Google Faces Ad Tech Lawsuits from AUS Publishers Google is facing two class-action lawsuits from [...]

• ExchangeWire on Sky News’ Move to Prioritise Paid Content, OpenAI’s Accusation Against DeepSeek and Nielsen Ending Panel-Only Ratings 

  6 months ago Podcast

  

  On this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss the latest in media and marketing.  They look at Sky News’ plan to overhaul its newsroom to create [...]

• The Stack: Tables Turn for OpenAI; Sky News to Produce More Paid Content 

  6 months ago News

  

  This week on The Stack: Tables Turn for OpenAI; Sky News to Produce More Paid Content; Today’s MadTech Daily  The tables turned for OpenAI this week, as it accused Chinese AI company DeepSeek of  a “potential breach of intellectual property”. It [...]