MediaCorp's Raj Parekh on the Power of Branded Content

ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content.

On this episode of the MadTech Podcast Special, Raj looks at the power of branded content, the joy of good cross-platform content, and how audiences can 'marinade' in quality long-form content.

Raj and John discuss:

• How does branded content compare to traditional advertising? 
• The importance of trust and engagement, and the value of branded content to audiences
• What makes effective branded content
• How long-form content competes in a short-form world

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