Powerlinks' Kevin Flood Discusses Why DTC Brands Are Embracing TV Ads, The IAB Adspend Report & Social Platform Results

The MadTech Podcast

On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith are joined by Kevin Flood, CEO, PowerLinks, to discuss the latest madtech news and trends.

This week:

– Why DTC brands are learning to love TV ads
– The Annual IAB Adspend Report, and what it means for the industry
– The other social media platforms (namely, Twitter and Snap) becoming utility

 
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