For us, launching a completely new product category is extremely exciting. We are always looking for innovative ways to support our innovations. That is also the case for our media plan. By delivering a holistic understanding of search journeys, revealing intuitive and non-intuitive connections and unlocking lifestyle triggers that suggested an affinity for the product – Captify helped us in bringing the Sleepbuds to the audiences that NEED our product.
Company description Captify is the leading Search Intelligence Platform for the open web and the largest independent holder of search data outside of the walled gardens, connecting the real-time searches from over 2 billion devices globally. Its Search Intelligence technology powers omnichannel programmatic advertising and real-time insights for the world’s biggest brands, such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestlé, GSK, Uber, Mars, P&G, Sony, and Toyota—without reliance on third-party cookies. Captify brings brands more customers, publishers greater yield, and consumers the most relevant digital experiences.