Header tags have been in use by Rubicon Project since 2012. Now its header bidding solution is going into beta-testing for in-app advertising. In an interview with ExchangeWire, Joe Prusz, head of mobile at Rubicon Project, argues that header bidding can beat the [...]

When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged USD$21.5m funding from the Scandinavian Pension Fund, Danica. In this Q&A with ExchangeWire, Adform co-founder and [...]

Last week (10 December), Marin Software Incorporated (NYSE: MRIN), released its Q3 2015 Performance Marketer’s Benchmark Report. An analysis of consumer behaviour in Q3 reveals that while smartphones have made gains across all three channels – search, display, and social – display [...]

Marketers need to start looking at how they are actually helping their organisation and better tap measurement tools to improve campaign performance. This means moving from 'vanity metrics', such as likes and views, stresses Liz Miller, senior vice president of marketing [...]