How Do You Secure a Valuable ROI in the Complex World of Mobile Programmatic?
A recent IAB survey of marketers in the UK revealed that 50% use programmatic for buying mobile inventory. However, programmatic advertising on mobile is one of the least understood mobile topics, with almost 45% of respondents reporting having no or [...]
OLX Offers Inventory Programmatically; New Data About Media Habits in Brazil
This week’s LATAM RoundUp brings the following stories: Latin American online retailer OLX announces new media formats — allowing customised campaigns to be sold via programmatic; Kantar Ibope Media’s recent data of media consumption in Brazil; and the retailers in [...]
Now & Next: Location Targeting
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This [...]
