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  • IPA Bellwether Report Q1 2016

    Marketers remain undeterred by financial and economic concerns, including Brexit and government spending cuts, illustrated by continued growth in marketing budgets, according the IPA Bellwether Report Q1 2016, released last Thursday (14 April).  Report Highlights  – Marketing budget growth sustained for fourteenth successive [...]

  • No RTB Means Prices Can Be Controlled in Programmatic TV

    While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV, which allows broadcasters to decide how they want to package their inventory. There were initial concerns among broadcasters in Asia-Pacific [...]