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  • Ad Blocking Will Be a Help, Not a Hindrance, to Advertisers

    The ad blocking discussion has become white noise to many across the digital industry, with accusations of there being too much talk, but not enough action. ExchangeWire spoke with Adam Gilsenan (pictured below), former head of trading at The Daily [...]

  • Twitter & Apple Fail to Meet Expectations

    Yesterday (26 April) analysts forecast the first ever quarterly decline in iPhone sales on a year-over-year basis. Overall expectations for Apple (NASDAQ:AAPL) earnings were bleak. Analysts' predictions were realised - and stock fell by 8%. This quarter marks Apple's first quarterly sales [...]

  • Engagement: The Next Evolution of Viewability

    There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media echo chamber for some time. As attention shifts from desktop to mobile, this topic continues to plague many marketers and [...]