AI Makes the Headlines – but for All the Wrong Reasons
AI is powerful. AI is transformational. AI is the future. All true statements, yet all worryingly pointing to the fact the humans are rendering themselves surplus to requirements. Nicholas Larder, digital strategy director, Mediavest, thinks we shouldn't be so quick [...]
If Twitter is Struggling with App Monetisation, What Hope Do the Rest Have?
App developers endeavouring to monetise their creations face a challenge. One that, for Elad Natanson, founder and CEO, Appnext (pictured below), was definitely evident at this year's dmexco conference. Here, Natanson writes exclusively for ExchangeWire about how Twitter's struggle to monetise their app points to a wider [...]
