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  • Pseudonymisation: What the Ad Tech Industry Needs to Know

    On 25 May 2018 the world will change. Personal data — arguably today’s most valuable currency and the lynchpin of digital advertising — will be managed by a strict new rulebook: the General Data Protection Regulation (GDPR). Writing exclusively for [...]

  • Publicis Launches Ad Tech in Brazil; eBay Sell Their Shares in MercadoLivre

    This week’s Latin American RoundUp brings the following news: Publicis Group choose Brazil for their ad tech startup pilot project, which will serve the group's agencies and third-party advertisers with data; eBay sells their stake in Latin American e-commerce Mercado Livre; [...]

  • DACH: Neuer Geschäftsführer für Unruly Deutschland; Adventori startet in Frankfurt

    ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neuer Geschäftsführer bei Unruly Deutschland; Adventori öffnet deutsche Niederlassung; Mobile Internetnutzung wächst weiter; Ad-Tracking bei Deutschen unbeliebt; und Fünf Fragen an die MMA [...]

  • What's the Real Value of your Advertising Campaign?

    Imagine you are an account manager looking through an end-of-campaign report: 95% viewable, 70% completion rate, 60% audibility, 5% click-through rate, on target – it has all the hallmarks of a successful mobile video advertising campaign. But, did it have [...]